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421 N Phillips Ave, Suite 302
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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

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Viral Marketing: The Benefits of Creating Contagious Content

If you think back throughout your life, you can likely recall at least one piece of viral marketing you have encountered. From Old Spice’s “The Man You Could Smell Like” campaign to the Ice Bucket Challenge that raised over $100 million for ALS research, there are many examples of marketing that have spread like wildfire. [...]

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Tips to Encourage User-Generated Content for Your Brand

User-generated content (UGC) represents one of the most powerful and authentic ways to connect with your target audience. UGC includes anything that everyday people create to promote or draw attention to a brand, product, or service. A few examples include reviews, social media posts, and videos or images. Anytime people start talking about your brand [...]

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How to Implement Cross-Channel Marketing in Your Strategy

Cross-channel marketing involves connecting with your audience using multiple mediums while ensuring the entire journey is cohesive and personalized. For example, you may make someone aware of your brand via social media, nurture the lead over email, and ultimately convert them into a customer by retargeting them with a Google advertisement. As you can imagine, [...]

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5 Benefits of Retargeting Ads

If you aren’t using retargeting ads in your digital marketing toolbox, it’s time to make some space for them. Retargeting ads are a powerful option for prompting consumers to act and drawing prospective customers back into the sales funnel. In particular, you can optimize these ads to achieve the following five key benefits: 1.  Reengage [...]

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A Guide to Creating Buyer Personas for Effective Marketing Campaigns

As a marketer, you more than likely pour a ton of time, money, and resources into each of your campaigns. And with so much riding on these projects, it’s important you get it right. Enter the buyer persona, your tool for creating content that resonates with your ideal audience while ensuring you enjoy a strong [...]

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Should You Be Leveraging Reddit in Your Digital Marketing Strategy?

Social media marketing is a priority for many business owners. One platform that gets consistently overlooked when developing digital marketing strategies is Reddit. This can lead marketers to wonder whether it’s worth the effort. However, marketing on Reddit can actually bring many benefits when done right. If you’re constantly wondering whether you should use Reddit [...]

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How to Create Data Capture Content

When it comes to successful digital marketing, the name of the game is always “value.” Every good marketer knows that if you want a lead to take action, you must be able to provide them with value. And creating data capture content is one way you can provide that value. Data capture content is what [...]

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Getting Started With Google Tag Manager: A Beginner’s Guide

Collecting and analyzing data regarding user behavior has always been a crucial step in knowing how to market your site and increase your conversion rates. And today, Google Tag Manager (GTM) is here to make the process easier. Google tags themselves are a form of embedded code that you place into your website to help [...]

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4 Reasons to Use Images in Your Marketing

When it comes to marketing, many brands put a lot of effort into their messaging. There is little doubt that the words you use in marketing are crucial for persuading people to buy your products or services. However, what you may not realize is that images are just as advantageous. If you have yet to [...]

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Tips for Creating an Information Architecture That Is Simple to Use

Information architecture (IA) refers to the structural design of your website. In practice, IA involves labeling your site and pages to create a user-friendly environment where visitors can easily find the information they are looking for. Here are some tips to help you create a better information architecture. Get to Know Your Users The first [...]

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