Keywords are a crucial piece of any marketing strategy. These special terms can be a single word or an entire phrase that people enter into search engines. The goal of using keywords is to boost your online visibility and get your brand to the top of Google’s search results for certain words that are related to your niche.
When you include relevant words and phrases on your website, you help drive traffic to your business and ultimately boost sales. Let’s break down five parts of your website where including keywords is critical.
1. Your Headers
Not only do headers give prospects insight into what they’re about to read, but they also tell search engines scanning your website what your brand is all about. Different types of headers include:
- H1 tags: The main theme or title
- H2 and H3 tags: Subheadings
- H4, H5, and H6 tags: Further structure for subsections
Header tags are like chapters in a book, acting as crucial elements for breaking up your text. And when optimized with the right keywords, headers tell Google what you’re all about so it can rank your site accordingly.
2. Image Names and Alt Tags
There should be at least one image on every page of your website. When you upload a photo or video in the backend of your site, give it a title and an alt tag featuring a relevant keyword.
An image alt tag consists of a written copy that appears on your website. It describes the image if it fails to load for whatever reason. Alt tags are beneficial because they boost accessibility, improve user experience, and help search engines identify what your website is discussing, which increases the chances of it appearing in search results for your target audience.
3. Titles and Meta Descriptions
Title tags and meta descriptions are HTML tags in a page’s header. They tell search engines what a page is promoting and are one of the first things crawlers look at when scanning websites. Incorporating keywords into your titles and meta descriptions not only boosts SEO but also improves click-through rates — a true win-win.
4. Throughout Your Body Copy
Finally, you want to incorporate keywords throughout your website’s body copy. Whether it’s a contact or a blog page, it’s crucial to place relevant words and phrases throughout the text. However, you don’t want to overdo it. If you use too many keywords, search engines will consider your text — and therefore your website — to be spam.
Use Keywords Effectively and Drive Results With Net Profit Marketing
Incorporating well-researched, relevant keywords into the right places on your website is crucial. Doing so makes search engines like Google more likely to recognize your brand and rank it high in the search results for those terms. Because using the right keywords is so important, it’s helpful to partner with an SEO expert like Net Profit Marketing.
At Net Profit Marketing, we perform rigorous SEO optimization to maximize leads and conversions for your business. For more information, contact our highly experienced team today.
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