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530 N Kiwanis Ave
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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity.Send us a message if you have any questions.

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What Can SEO and PPC Do for Your Business?

There are so many ways to increase outreach and encourage conversions online, but two of the best options to explore are search engine optimization (SEO) and pay per click (PPC) advertising.  Both are complex undertakings that require ongoing effort and education, although you can hire experts to help you with both. What you need to [...]

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Use the Power of Social Media to Promote Your Website

Social media outlets like Facebook, Instagram, and Twitter that enjoy billions of monthly active users provide untold opportunities to not only reach a vast audience of potential consumers, but also target very specific demographics with advertising to try to gain followers and encourage patronage.  Of course, the main reason many businesses utilize social media is [...]

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Keyword Research Tips to Max Out Search Traffic in 2019

Pretty much anyone who has owned and operated a website for any length of time understands the importance of keywords.  You want the language on your website to match what search engine users are looking for so that targeted traffic can find you.  Of course, with so many competitors vying for rankings with the same [...]

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Helpful SEO Knowledge You Can Get from Google Analytics

Search engine optimization is a great way to make the most of your online efforts, ensuring that the content you create reaches prospective customers and results in a return on investment.  However, there’s more to it than adding keywords to your content and racking up backlinks.  You not only need to approach SEO with thoughtfulness [...]

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Why Does Your Website Have a High Shopping Cart Abandonment Rate?

The incredible tracking capabilities available in the online arena have made it easier than ever before to collect invaluable data on consumer habits.  Analyzing this data can help you to optimize advertising, sales funnels, landing pages, and more, ensuring that targeted customers find you and find what they’re looking for on your website. With all [...]

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How to Choose Effective CTAs for Your Display Ad

When you encounter prospective customers in cyberspace, you know you have mere seconds to catch their interest.  It helps, of course, if you target consumers that have already shown an interest in your product, which is why you create personas and utilize tools like Google Analytics to zero in on the right consumers. Once you [...]

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How to Choose the Perfect Domain Name for Your eCommerce Business

You know how important a domain name is.  It will come to define your business and your brand, make it easy for prospective customers to find you and for patrons to remember your location in the vast worldwide web, and generally determine the ease of access to your online operation.  Ideally, you’ll be able to [...]

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3 Big Changes to PPC that You Need to Know

When executed properly, a pay-per-click, or PPC ad campaign can do wonders to put your business front and center with a targeted online audience.  Unfortunately, those who don’t fully understand the ins and outs of PPC can end up spending a lot more money than they intended and seeing very little in the way of [...]

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5 Google Ad Mistakes You Can Easily Avoid Making

When you are looking to generate leads and grow a successful business, Google Ads is a great tool to have at your disposal. Unfortunately, due to easily fixable mistakes, many business owners find that they are throwing money away each month to Google Ads because they aren’t generating leads or sales. An effective ad campaign [...]

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Do You Need a Website Redesign or Just a Refresh?

In our tech-driven culture, most businesses understand the importance of having a website that runs well and that is aesthetically pleasing. The one big caveat to having a website is that the work does not end after its initial build. Having a website is a constant work in progress and there comes a time when [...]

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