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As a business owner, you know that “data-driven marketing” is so much more than just a buzzword. Without the right data, you may find it difficult to take the actions that lead to marketing success. If your marketing isn’t quite producing the results you want, learn how adopting a data-driven approach can help you fill [...]
Marketers and business owners alike each have two major options for search engine marketing: the organic path and the paid route. Both have their benefits, drawbacks, and best use cases, which means creating an effective marketing plan requires an in-depth understanding of which to use and when. The Benefits and Drawbacks of PPC Search engine [...]
Launching a new website can be an exciting venture. But in the midst of your enthusiasm, it’s important to be aware that there are a variety of common mistakes that can tank your success and keep you from experiencing results. As your launch nears, here are five pitfalls you must do your best to avoid: [...]
As any business owner can attest, consumer behavior is often heavily influenced by the current season. It’s the reason swimsuits sell well in the spring and why toys are hot commodities by the end of the year. However, more people spending money at specific times triggers increased competition as businesses vie for customers’ attention. During [...]
Undoubtedly, content still reigns supreme in digital marketing. However, if you want to appeal to a new generation of consumers, interactive content should be where you’re investing your time and energy. As the world becomes more connected through social media and other forms of online community, people have begun to crave interaction from their friends, [...]
Experts estimate that there are over four billion smartphone users in the world and that the population of mobile device users now accounts for the global majority. Consequently, marketers and business owners yearning to reach a wide audience should be looking to cater to this majority by way of mobile-first design. Below, learn what creating [...]
If you think back throughout your life, you can likely recall at least one piece of viral marketing you have encountered. From Old Spice’s “The Man You Could Smell Like” campaign to the Ice Bucket Challenge that raised over $100 million for ALS research, there are many examples of marketing that have spread like wildfire. [...]
User-generated content (UGC) represents one of the most powerful and authentic ways to connect with your target audience. UGC includes anything that everyday people create to promote or draw attention to a brand, product, or service. A few examples include reviews, social media posts, and videos or images. Anytime people start talking about your brand [...]
Cross-channel marketing involves connecting with your audience using multiple mediums while ensuring the entire journey is cohesive and personalized. For example, you may make someone aware of your brand via social media, nurture the lead over email, and ultimately convert them into a customer by retargeting them with a Google advertisement. As you can imagine, [...]
If you aren’t using retargeting ads in your digital marketing toolbox, it’s time to make some space for them. Retargeting ads are a powerful option for prompting consumers to act and drawing prospective customers back into the sales funnel. In particular, you can optimize these ads to achieve the following five key benefits: 1. Reengage [...]