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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

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Where SEO is Headed in 2020

The chaos of early SEO is largely over, thanks in large part to Google’s efforts to curb black hat practices intended to bring in traffic at any cost, frequently leading search users to content entirely irrelevant to their search.  With major algorithm overhauls throughout the past decade, Google hasn’t exactly leveled the playing field for [...]

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The PPC Metrics You Should be Focused On

Although the world of online marketing and SEO can be extremely complex, and most businesses need professional help to make the most of their online spend, there’s no denying the benefits of having advanced tracking and metrics capabilities at your fingertips.  You can literally follow your customers from the moment they click a PPC ad [...]

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The Importance of Paying Attention to the Post-Click Experience

It’s natural to assume that the main goal of PPC advertising is to get clicks with compelling, relevant, and well-placed ads that reach and engage your target audience.  While this is typically the mechanism of PPC advertising, getting clicks is just one of many potential goals. In truth, all marketing and advertising efforts could accomplish [...]

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5 Tasks that All Business Websites Should Accomplish

Your business website is your online interface with current and prospective customers, and as such, it has to virtually fill the role of a brick-and-mortar store.  This must be achieved without friendly or helpful salespeople, and without the ability for consumers to touch and closely examine your wares. How, then, do you go about convincing [...]

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How to Plan Your PPC Budget Spend

Marketing has always been a somewhat fluid undertaking, and never more so than in the digital era, where online trends change in the blink of an eye.  As a business, you naturally want to spend responsibly in every area of operation, but this can be a difficult undertaking when it comes to your PPC strategy, [...]

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Possible Reasons Why Your Website Isn’t Converting Visitors

Even if you’re good at managing your business, it doesn’t necessarily mean that you’re equally adept at planning and executing business strategies in virtual space.  This could mean that your virtual interface isn’t exactly yielding anticipated results.  If you’re just not seeing the conversions online that you feel you’re capable of and you don’t know [...]

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Semantic Search Basics You Should Know

Have you ever had the experience of racking your brain to come up with the perfect word and it simply won’t come to you, so you have to cobble together an unsatisfactory expression of what you’re trying to say?  The beauty of language is that there is often a perfect word to describe something, or [...]

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What is a Micro-Influencer and How Can You Use Them to Grow Your Business?

If you need a plumber, what’s the first thing you do?  You probably ask a family member, friend, or trusted colleague for a recommendation.  These people presumably have your best interest at heart and will not steer you toward a business that is unreliable or overpriced. What you don’t start with, in most cases, is [...]

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5 High Converting Landing Page Design Tips for the Holidays

Like most businesses, you’re probably planning on spending a pretty penny on seasonal advertising prior to the holidays.  The weeks between Thanksgiving and end-of-year holidays like Christmas, Hanukkah, and Kwanzaa will see hundreds of billions of dollars spent on food, decorations, travel, gifts, and more, and you naturally want to see some of this consumer [...]

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The Value of Nofollow Links is About to Change

Keeping up with Google’s ranking algorithms has never been easy, and since they did away with the PageRank tracking tool, it’s become even harder.  While everyone knows that links are an important factor in the ranking system, you’re probably also aware of the fact that nofollow links are totally useless when it comes to SEO [...]

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