Google E-A-T and YMYL: Tips to Improve On-Page SEO
When ranking your website’s content, Google analyzes hundreds of factors, which they summarize through expertise, authoritativeness, and trust — E-A-T. Websites that meet Google’s guidelines will automatically rank higher simply because they’re more credible than websites that don’t. Another aspect that Google considers when ranking content is whether topics fall under the umbrella of “Your [...]