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Have you been devoting hours to search engine optimization, only to produce lackluster results? Trust us, you are not alone. Many well-meaning business owners create quality content, only to undermine their own SEO efforts by making one or two critical mistakes. These pitfalls can quickly derail your marketing efforts. With that in mind, below, we [...]
So your SEO efforts are finally paying off. Your website is steadily climbing the rankings of search engine results pages (SERPs) and you are earning more traffic than ever. But do you know how to continue improving or why your last campaign was so successful? Unless you have been conducting regular website audits, then the [...]
The digital revolution has presented many new and exciting opportunities for your business. However, you are not the only one that is trying to capitalize on a favorable marketing environment! Thousands of businesses are creating websites, implementing digital marketing strategies, and competing for a finite market share. With all of this competition, you may be [...]
Every year, eCommerce accounts for a larger portion of the total consumer market share. This comes as no surprise, as shopping online is incredibly convenient and allows consumers to rapidly compare different products. While eCommerce offers benefits to buyers, the sheer number of vendors that are on the internet can make it challenging for you [...]
If you are thinking about partnering with a digital marketer, it is important that you understand exactly how they can add value to your website. Digital marketing agencies have a variety of powerful tools that they can use to promote your brand and attract high-quality traffic. The best marketing strategies leverage a multi-faceted approach to [...]
The beauty of the digitized marketplace is that you can track just about anything. With the help of data collection and analytics tools, you can gather information about dozens of key performance indicators (KPIs) and gain valuable insights about your website. It can be challenging to decide which metrics to track due to the sheer [...]
During your quest to create high-quality SEO content, you might be on the hunt for new tricks to climb the rankings. In recent years, long-tail keywords have become a popular way of accomplishing that goal. But what exactly are long-tail keywords anyway? Put simply, the term “long-tail keyword” refers to phrases that are roughly four [...]
With that in mind, the team at Net Profit Marketing has composed this simple guide to online advertising for seasonal specials. Below, we’ll outline the two best types of advertising methods that you should be using before your next seasonal release. Digital marketing is a complex industry that requires both expertise and finesse. Every type [...]
In the ultra-competitive digital marketplace, simply getting a user to visit your site is a win. However, your end goal is to convert leads and improve sales. If you want to accomplish this mission, you need to keep visitors interested from the moment they land on your website. Most web users have a relatively limited [...]
Search engine optimization, or SEO, as it is more commonly known, is at the heart of virtually any digital marketing campaign. While just about any business owner can appreciate the need for SEO content on their pages, many of them fail to review their metrics on a regular basis. Marketing metrics are important because they [...]