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To get a full picture of how well your website’s working, it’s vital to get a firm grip on the tools that analyze how each part of it functions. But it’s easy to get intimidated by the full assortment of statistics and information that comprises a web analytical interface. Fortunately, a beginner doesn’t have to jump [...]
Nothing is as frustrating as spending excessive amounts of time, effort, and money into a major e-commerce marketing or Google Ads campaign that gets a lot of attention that doesn’t generate new business. Even purveyors of top-quality products and services run into the issue of being unable to convert site visits and ad clicks. The [...]
Over much of the history of web commerce, search engine optimization (SEO) and pay-per-click advertising (PPC) were considered two nearly mutual branches of digital marketing. Very loosely defined, SEO was perceived more as a function of web development and design, and PPC was a direct digital outgrowth of traditional advertising. For that reason, many companies hired [...]
Metrics are more than invaluable when you run a website: it’s an absolute necessity to measure usage. One of the most fundamental metrics is gauging how people interact with the links on your site to navigate their way through it. Nevertheless, it’s a data point that many webmasters don’t always pay the right amount of attention [...]
Search engine optimization (SEO) has been around just about as long as businesses operating in the online arena. It didn’t take long for many companies to see the potential inherent in the worldwide web to build a recognizable brand identity, reach new consumer audiences, and deliver a convenient shopping experience. As soon as a competitive [...]
There are myriad factors involved in how your business performs in the online arena, and you need to make sure that your efforts are aligned to deliver the best possible user experience and optimize for maximum ROI. While it’s easy to focus on content, SEO, and advertising efforts, you also need to make sure you [...]
When properly planned and managed, PPC campaigns can be a great way to reach your target audience and boost conversions. However, you can also spend a lot of money on campaigns that simply don’t deliver. How can you avoid low performing PPC campaigns and ensure anticipated ROI? Here are a few strategies to make the [...]
Google Analytics can certainly provide you with a wealth of tracking data to help you understand the impact of your online campaigns. However, it is not a crystal ball that magically tells you everything you need to know. You have to collate and analyze data to make sure you see the whole picture. This starts [...]
You already understand the importance of strong web design, ongoing SEO efforts, and paying attention to social media. These are the foundations of a strong online marketing strategy. However, you need to do more if you want the best opportunity to reach and convert your target audience. This means engaging in marketing strategies that earn [...]
Brick-and-mortar businesses are suffering incredibly right now, with non-essential businesses closing to the public, and even essential businesses seeing a major slow-down. That said, people sequestered in their homes still want access to goods, which gives any company operating in the online arena an opportunity to meet demand in a different way. If you have [...]