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421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104

(605) 610-3139

Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

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Pillar pages: what they are and why you should use them

Every marketer knows that posting blogs and articles to your website is a great strategy for improving search engine optimization and engaging with your target audience on a deeper level. But if you’re prioritizing quantity over quality and pushing out mediocre content with the hope of generating more traffic, then you’re putting your content marketing efforts at a [...]

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Schema markup: what it is and how to can improve your SEO

If your organization is looking to boost its search visibility, then schema markup for SEO can help you accomplish this goal. Schema SEO gives search engines detailed information to better understand the content on your website. Think of it as code associated with a website that makes it easier for users to find relevant search [...]

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What is ADA compliance and why is it important?

The Americans with Disabilities Act ensures that all people with disabilities receive equal and fair treatment under the law. This also includes digital mediums such as websites, which are now required to provide a similar experience for anyone who could potentially visit the site. These protections cover people who may be blind, deaf, or who have other [...]

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Why inclusive design is important for e-commerce

If you’re designing your website to be accommodating to all audiences, accessibility is no doubt a top concern. However, what you may not realize is that accessibility is only one attribute that results from the end product. Inclusive design focuses on the processes and cultures that create a user-friendly platform that can be used by [...]

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What is Your Bounce Rate and Why is it So Important?

Online analytics can be a needlessly obscure and dense arena of information with which to engage. This is especially true if, rather than being a tech genius, your professional strengths are tied to a particular industry that just happens to be operating online, given the realities of the current marketplace.  For the uninitiated, one term that can [...]

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Why do Your Organic Website Rankings Fluctuate?

Anyone who’s spent time building an online business knows that building organic clicks and interactions through search engine optimization (SEO) is incredibly important. Making sure that the people you’re trying to reach with your website can find you easily (and easier than they can find the competition) is crucial. One way to measure the success [...]

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The Benefits of Using an Agency to Manage your PPC and SEO

It might seem intuitive to consider your PPC (pay-per-click ads) and SEO (search engine optimization) to be distinct elements of building your brand and securing customers for your online business. However, there are several advantages to using a single agency to manage both PPC and SEO that many business owners don’t consider. In this post, [...]

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5 Major E-commerce Trends in 2020

2020 has been unprecedented in countless ways. Finding ways to make your business stand out in the digital marketplace has become more and more challenging, especially in a year as turbulent and out-of-the-ordinary as this one.  Since the beginning of the year we’ve seen a pandemic that has increased online traffic by leaps and bounds, there have [...]

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A beginner guide to web analytics

To get a full picture of how well your website’s working, it’s vital to get a firm grip on the tools that analyze how each part of it functions. But it’s easy to get intimidated by the full assortment of statistics and information that comprises a web analytical interface. Fortunately, a beginner doesn’t have to jump [...]

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5 possible reasons clicks aren’t turning into conversions on your website

Nothing is as frustrating as spending excessive amounts of time, effort, and money into a major e-commerce marketing or Google Ads campaign that gets a lot of attention that doesn’t generate new business. Even purveyors of top-quality products and services run into the issue of being unable to convert site visits and ad clicks. The [...]

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