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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity.Send us a message if you have any questions.

Internet Marketing Category

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The importance of auditing your web presence

Seeing or hearing the word “audit” typically conjures feelings of dread and perhaps even inspires an urge to flee to the hills. In the realm of website marketing, however, auditing is a good thing. A website audit is a tool to help identify any potential issues with a site’s architecture and benefit a business wishing [...]

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How Long Will It Take To Start Seeing Results From Your Digital Marketing Efforts?

In the world of digital marketing, results are everything. As such, we often seek to yield them as soon as possible. While this is certainly an admirable goal, it is important to remember that meaningful results take time. It is not hard to achieve short term gains using manipulated links and various SEO tactics—however, these [...]

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5 Influencer Marketing Trends That Are On The Rise

Influencer marketing no longer applies to working solely with a single influencer in order to promote your product or service. Today, influencer marketing has become much more strategic, multifaceted, and superfluous. With that in mind, it is imperative to pay attention to annual trends so you can mold your strategy in accordance or in contrast [...]

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Ways To Drive Traffic To Your Website Outside Of SEO

Most of us realize that SEO is a surefire means of generating web traffic. However, it is important to keep in mind that there are other ways of generating traffic that could potentially fill some additional gaps that SEO alone would not be able to address. Driving traffic through these other means will result in [...]

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What Are Important Things To Look For When Vetting Influencers?

Today more people than ever are using social media. As a business, there are a myriad of ways to reach a broad audience just by advertising on various social media platforms. In this regard, it certainly pays to have an influencer at your disposal to raise brand awareness and capture an audience that you may [...]

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The Most Important Digital Marketing Metrics That Businesses Should Pay Attention To

Let’s be frank, the ultimate goal of digital marketing is to increase your bottom line. However, this is easier said than done. Sometimes marketing efforts fail, while others are meant to guide the customer closer to where you want them. With this in mind, not all digital marketing campaigns can be evaluated in the same [...]

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Is It Best To Invest In Media Or Influencer Outreach?

As marketing trends and customer relations evolve, the importance of digital marketing continues to come into focus. Business owners all around the world are realizing that building brand awareness is the best way to drive recognition, engagement, and promote positive word-of-mouth. In fact, digital marketing has become so essential that a brand’s online presence has [...]

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Keyword Intent: How it Can Boost Your Conversion Rate

A lot of effort goes into tracking and predicting keywords search users might choose when looking for specific goods, services, companies, and brands.  Staying aware of trending keywords that are relevant to your brand, your company, and your industry is an essential part of any online marketing strategy. That said, the relative popularity of related [...]

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2019 Content Strategy Ideas that You Shouldn’t Ignore

Content has long been king in the world of online marketing.  In the early days, business exploration of the potential of the worldwide web included website creation and the use of content pretty much solely as a vehicle for SEO.  Of course, search engines were none too pleased about this as it served to deliver [...]

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What Can SEO and PPC Do for Your Business?

There are so many ways to increase outreach and encourage conversions online, but two of the best options to explore are search engine optimization (SEO) and pay per click (PPC) advertising.  Both are complex undertakings that require ongoing effort and education, although you can hire experts to help you with both. What you need to [...]

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