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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

Internet Marketing Category

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Why do Your Organic Website Rankings Fluctuate?

Anyone who’s spent time building an online business knows that building organic clicks and interactions through search engine optimization (SEO) is incredibly important. Making sure that the people you’re trying to reach with your website can find you easily (and easier than they can find the competition) is crucial. One way to measure the success [...]

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The Importance of Site Architecture in Driving Organic Traffic

There are myriad factors involved in how your business performs in the online arena, and you need to make sure that your efforts are aligned to deliver the best possible user experience and optimize for maximum ROI.  While it’s easy to focus on content, SEO, and advertising efforts, you also need to make sure you [...]

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The 5 Most Impactful Digital Marketing Strategies

You already understand the importance of strong web design, ongoing SEO efforts, and paying attention to social media.  These are the foundations of a strong online marketing strategy.  However, you need to do more if you want the best opportunity to reach and convert your target audience. This means engaging in marketing strategies that earn [...]

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Marketing Your Business in the Coronavirus Era

Despite the rhetoric that the Coronavirus is “just a flu”, evidence thus far has proven it to be a virulent and deadly strain of this seasonal virus.  As a result, governments across the globe are taking appropriate action to curb the spread, and the orders to observe social distancing, work from home, and self-isolate have [...]

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What is Organic Traffic and Why is it So Important?

As a business owner, you’re always trying to get people in the door, whether they’re patrons who have shopped with you before, prospective customers that already have an interest in your products or brand, or people who have never heard of you.  Attracting these customers comes with varying degrees of difficulty. Luckily, you have an [...]

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5 Tips to Help You Compete in Google and Facebook Ads

You can reach a lot of eyeballs when you utilize platforms like Google and Facebook for PPC advertising.  That said, you’re not the only one playing the game, and you’re going to face significant competition when it comes to attracting the right audience and generating click-through and other conversions. How can you make the most [...]

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What is a Micro-Influencer and How Can You Use Them to Grow Your Business?

If you need a plumber, what’s the first thing you do?  You probably ask a family member, friend, or trusted colleague for a recommendation.  These people presumably have your best interest at heart and will not steer you toward a business that is unreliable or overpriced. What you don’t start with, in most cases, is [...]

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When can you realistically expect results from a digital marketing campaign?

It’s a common myth that your business will see immediate results after implementing a new digital marketing strategy. And why shouldn’t it? After all, in today’s rapidly moving business environment we’ve come to expect instant gratification. However, the reality is that no matter how great your efforts are, the results will not necessarily show right away.  [...]

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The importance of auditing your web presence

Seeing or hearing the word “audit” typically conjures feelings of dread and perhaps even inspires an urge to flee to the hills. In the realm of website marketing, however, auditing is a good thing. A website audit is a tool to help identify any potential issues with a site’s architecture and benefit a business wishing [...]

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How Long Will It Take To Start Seeing Results From Your Digital Marketing Efforts?

In the world of digital marketing, results are everything. As such, we often seek to yield them as soon as possible. While this is certainly an admirable goal, it is important to remember that meaningful results take time. It is not hard to achieve short term gains using manipulated links and various SEO tactics—however, these [...]

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