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421 N Phillips Ave, Suite 302
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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

Internet Marketing Category


Target Market: Why It’s Vital to Define Your Ideal Customer

If you have researched content marketing, you have almost certainly encountered the phrase “know your audience.” This phrase is so widespread because defining your ideal customer is perhaps the most critical step to creating an effective marketing strategy. Once you have defined the ideal customer for your product or service, you can build a campaign [...]


5 Tasks a Web Marketing Company Can Take off Your Plate

Being a business owner can sometimes be chaotic. You wear many hats and have a hand in every part of your business. When it comes to marketing, there’s a whole other list of tasks that need to be completed. Without marketing, your business won’t take off like you want it to. To make sure you [...]


Top Strategies for Web Marketing in 2021

The COVID-19 pandemic brought more people online than ever before. Because web traffic and time spent online increased, web marketing has become even more critical. For this reason, if you want to stay competitive in the online arena as you move through 2021, it’s essential that you know the top five strategies for web marketing [...]


5 Steps Every Company Should Take to Discover Who, Exactly, is Engaging with Their Brand

Savvy business owners know that merely being online today is not enough. You need to create content that gets your followers to engage with your brand. It’ll be easy to see if you’ve created engaging content. Traffic to your blog will increase, as will the average time visitors spend on your site. Your social media [...]


Why do Your Organic Website Rankings Fluctuate?

Anyone who’s spent time building an online business knows that building organic clicks and interactions through search engine optimization (SEO) is incredibly important. Making sure that the people you’re trying to reach with your website can find you easily (and easier than they can find the competition) is crucial. One way to measure the success [...]


The Importance of Site Architecture in Driving Organic Traffic

There are myriad factors involved in how your business performs in the online arena, and you need to make sure that your efforts are aligned to deliver the best possible user experience and optimize for maximum ROI.  While it’s easy to focus on content, SEO, and advertising efforts, you also need to make sure you [...]


The 5 Most Impactful Digital Marketing Strategies

You already understand the importance of strong web design, ongoing SEO efforts, and paying attention to social media.  These are the foundations of a strong online marketing strategy.  However, you need to do more if you want the best opportunity to reach and convert your target audience. This means engaging in marketing strategies that earn [...]


Marketing Your Business in the Coronavirus Era

Despite the rhetoric that the Coronavirus is “just a flu”, evidence thus far has proven it to be a virulent and deadly strain of this seasonal virus.  As a result, governments across the globe are taking appropriate action to curb the spread, and the orders to observe social distancing, work from home, and self-isolate have [...]


What is Organic Traffic and Why is it So Important?

As a business owner, you’re always trying to get people in the door, whether they’re patrons who have shopped with you before, prospective customers that already have an interest in your products or brand, or people who have never heard of you.  Attracting these customers comes with varying degrees of difficulty. Luckily, you have an [...]


5 Tips to Help You Compete in Google and Facebook Ads

You can reach a lot of eyeballs when you utilize platforms like Google and Facebook for PPC advertising.  That said, you’re not the only one playing the game, and you’re going to face significant competition when it comes to attracting the right audience and generating click-through and other conversions. How can you make the most [...]

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