530 N Kiwanis Ave
Sioux Falls, SD 57104
When you encounter prospective customers in cyberspace, you know you have mere seconds to catch their interest. It helps, of course, if you target consumers that have already shown an interest in your product, which is why you create personas and utilize tools like Google Analytics to zero in on the right consumers. Once you [...]
The growth of the virtual world has created an entirely new way for businesses to reach consumers on a massive scale. It wasn’t that long ago that many businesses operated locally, competing with other area businesses for a limited number of customers. With the birth of e-commerce, however, businesses can reach consumers globally. Of course, [...]
In the world of marketing, as in other spheres, trends come and go, and often return. Consider, for example, local marketing. As the internet grew in popularity, businesses heady with the rush of unfettered access to a global audience began casting incredibly wide nets to bring in all those fish. Unfortunately, competition grew rapidly and [...]
Drip email campaigns, like many marketing strategies, have vacillated as the go-to strategy for content marketing. Their value is in that, by definition, they are marketing messages sent at a particular time and tempo in order to increase sales. The best kinds of drip campaigns are those that are not only timely, but also build [...]
Business landing pages are in many ways similar in design to other landing pages, but there are some key differences. If you are trying to attract consumers, then you need to appeal to the impulse buy; however, other businesses are not so impulsive in their choices. A calculating approach means you have to design your [...]
When it comes to marketing, most businesses want to cast a wide net. It only makes sense to try to reach the largest audience possible in order to build brand awareness, increase traffic, and boost patronage. Right? The only problem with the blanket approach is that you’re spending money to reach a few people that [...]
When businesses spend money, they do so with the goal of seeing a return on investment. This is especially true of marketing, a field that operates with the ultimate aim of bringing in new customers and encouraging sales. How can a business tell when efforts are paying off? This is accomplished by tracking key performance [...]
When it comes to content marketing, you can’t really take a willy-nilly approach. A fly-by-the-seat-of-your-pants mentality might work for something like choosing your daily meals, but think of how much time and money you’d save by planning your meals for the week, hitting the grocery store, and conducting all your food prep at once. When [...]
Even though there are now countless online tools designed to deliver targeted analytics, there are still few tools more useful than Google Analytics and the powerful slate of features it offers. The wealth of information provided by this analytical tool can only help businesses to hone their strategies and improve online performance. Google Analytics is [...]
Google AdWords is a staple of online advertising, and with proper understanding of how the system works, many businesses are able to balance spending and returns in order to accomplish targeted conversion goals. Of course, there are a lot of options to consider when it comes to customizing and optimizing ad rotation. As rotation settings [...]