421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
If you have researched content marketing, you have almost certainly encountered the phrase “know your audience.” This phrase is so widespread because defining your ideal customer is perhaps the most critical step to creating an effective marketing strategy. Once you have defined the ideal customer for your product or service, you can build a campaign [...]
Being a business owner can sometimes be chaotic. You wear many hats and have a hand in every part of your business. When it comes to marketing, there’s a whole other list of tasks that need to be completed. Without marketing, your business won’t take off like you want it to. To make sure you [...]
The COVID-19 pandemic brought more people online than ever before. Because web traffic and time spent online increased, web marketing has become even more critical. For this reason, if you want to stay competitive in the online arena as you move through 2021, it’s essential that you know the top five strategies for web marketing [...]
Savvy business owners know that merely being online today is not enough. You need to create content that gets your followers to engage with your brand. It’ll be easy to see if you’ve created engaging content. Traffic to your blog will increase, as will the average time visitors spend on your site. Your social media [...]
Anyone who’s spent time building an online business knows that building organic clicks and interactions through search engine optimization (SEO) is incredibly important. Making sure that the people you’re trying to reach with your website can find you easily (and easier than they can find the competition) is crucial. One way to measure the success [...]
There are myriad factors involved in how your business performs in the online arena, and you need to make sure that your efforts are aligned to deliver the best possible user experience and optimize for maximum ROI. While it’s easy to focus on content, SEO, and advertising efforts, you also need to make sure you [...]
You already understand the importance of strong web design, ongoing SEO efforts, and paying attention to social media. These are the foundations of a strong online marketing strategy. However, you need to do more if you want the best opportunity to reach and convert your target audience. This means engaging in marketing strategies that earn [...]
Despite the rhetoric that the Coronavirus is “just a flu”, evidence thus far has proven it to be a virulent and deadly strain of this seasonal virus. As a result, governments across the globe are taking appropriate action to curb the spread, and the orders to observe social distancing, work from home, and self-isolate have [...]
As a business owner, you’re always trying to get people in the door, whether they’re patrons who have shopped with you before, prospective customers that already have an interest in your products or brand, or people who have never heard of you. Attracting these customers comes with varying degrees of difficulty. Luckily, you have an [...]
You can reach a lot of eyeballs when you utilize platforms like Google and Facebook for PPC advertising. That said, you’re not the only one playing the game, and you’re going to face significant competition when it comes to attracting the right audience and generating click-through and other conversions. How can you make the most [...]