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The days of one-size-fits-all marketing strategies are over. These days, it’s all about being able to quickly respond to changing trends and suit your brand’s unique needs. If you want to stay ahead of the curve, here are four ways you can future-proof your marketing strategy. 1. Prioritize Using Technology and Data Savvy marketers use [...]
Brand awareness is the first step in building a strong brand. Awareness goes beyond simply having a name or logo. It’s about making sure that people know who you are, what you stand for, and what makes your brand different from others. This distinction is especially important when your company has a large target audience [...]
Generation Z is the first generation of true digital natives. They’ve been using social media since they were in middle school (and in some cases earlier), so they have a much more sophisticated understanding of how it works than their predecessors. They’re also naturally skeptical about brands and products, so to market to Gen Z [...]
The chances are that your customers enter your sales funnels through a variety of entry points. That is the result of multichannel marketing. You engage in several methods of reaching your target audience, and that creates several channels of engagement. Multichannel marketing is undeniably the best approach to increasing your reach, engaging your target audience, [...]
It’s no surprise that the internet has become one of the most significant factors in our lives. The ‘net is a place where we can find information, make connections, and even do business. This web is also changing at an incredible rate, which means it’s important to keep up with all of the latest trends [...]
Every year, it seems that marketing for the holidays starts earlier and earlier. The truth is that it’s never too early to get a leg up on the competition — and this year is no exception! Whether you are marketing for Halloween, Thanksgiving, Christmas, or something else, planning your holiday marketing strategy now will give [...]
The digital revolution has presented many new and exciting opportunities for your business. However, you are not the only one that is trying to capitalize on a favorable marketing environment! Thousands of businesses are creating websites, implementing digital marketing strategies, and competing for a finite market share. With all of this competition, you may be [...]
Every year, eCommerce accounts for a larger portion of the total consumer market share. This comes as no surprise, as shopping online is incredibly convenient and allows consumers to rapidly compare different products. While eCommerce offers benefits to buyers, the sheer number of vendors that are on the internet can make it challenging for you [...]
With that in mind, the team at Net Profit Marketing has composed this simple guide to online advertising for seasonal specials. Below, we’ll outline the two best types of advertising methods that you should be using before your next seasonal release. Digital marketing is a complex industry that requires both expertise and finesse. Every type [...]
If you have researched content marketing, you have almost certainly encountered the phrase “know your audience.” This phrase is so widespread because defining your ideal customer is perhaps the most critical step to creating an effective marketing strategy. Once you have defined the ideal customer for your product or service, you can build a campaign [...]