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There are two typical strategies for attracting search engine users: SEO and SEM. With SEO, you refine your content and website structure to climb organic search results without paying per click. SEM takes it a step further by incorporating paid ads and sponsored placements to reach users more quickly and reliably. Learn the key differences [...]
As a business owner or marketer, it’s crucial to take advantage of every opportunity to connect with your audience. A change of seasons often comes with a shift in consumer moods and sentiments. These emotional changes can sometimes make them more receptive to particular marketing offers and tactics. As winter comes to a close and [...]
If you think back throughout your life, you can likely recall at least one piece of viral marketing you have encountered. From Old Spice’s “The Man You Could Smell Like” campaign to the Ice Bucket Challenge that raised over $100 million for ALS research, there are many examples of marketing that have spread like wildfire. [...]
As a marketer, you more than likely pour a ton of time, money, and resources into each of your campaigns. And with so much riding on these projects, it’s important you get it right. Enter the buyer persona, your tool for creating content that resonates with your ideal audience while ensuring you enjoy a strong [...]
Social media marketing is a priority for many business owners. One platform that gets consistently overlooked when developing digital marketing strategies is Reddit. This can lead marketers to wonder whether it’s worth the effort. However, marketing on Reddit can actually bring many benefits when done right. If you’re constantly wondering whether you should use Reddit [...]
When it comes to marketing, many brands put a lot of effort into their messaging. There is little doubt that the words you use in marketing are crucial for persuading people to buy your products or services. However, what you may not realize is that images are just as advantageous. If you have yet to [...]
When it comes to marketing, you can’t just get away with using a blanket approach. Every customer has different needs, desires, and interests, so you must tailor your strategy based on the preferences of each niche within your customer base. That’s where multi-segment marketing comes in. With multi-segment marketing (also known as “multi-target” or “differentiated [...]
If you want to get noticed in today’s competitive digital marketplace, you need to choose the right brand-building channels. Two popular options are email marketing and social media marketing. While both can be effective tools for reaching and engaging with audiences, determining which channel is right for your business can be tricky. Explore the good [...]
The digital ecosystem has gotten crowded. While all of that competition has been great for consumers, it also makes it difficult to stand out. Fortunately, you can differentiate your brand by avoiding these five common marketing clichés. 1. A One-Size-Fits-All Approach Despite the clear benefits of segmentation and personalization, many marketers still try to cast [...]
Ask yourself: How likely are you to try something after a trustworthy friend or family member recommends it? The answer is quite likely, and in a similar vein, high-authority backlinks act as credible referrals that can significantly benefit your business. If you haven’t looked into high-authority backlinks, you could be missing out on incredible SEO [...]