Where you rank on the world’s largest and most powerful search engine is one of the most significant factors contributing to your brand’s exposure, credibility, and success. But while your marketing manager might be employing SEO best practices, it’s also crucial to ensure that your content remains up to snuff with Google’s algorithm updates.
After all, Google is notorious for continuously refining its algorithm — in 2021 alone, the search engine made more than 500 updates to its algorithm. And if you don’t stay on top of these updates, you risk hurting your bottom line.
What Are the Consequences of Overlooking Google’s Algorithm Updates?
Falling behind on Google’s algorithm updates may lead to several repercussions that could stall your business’s growth, such as:
- A decline in organic traffic
- Reduced conversion
- Decreased revenue
The truth is that search ranking is key, and you should regularly optimize your site and content according to the changes that Google makes to its algorithm.
How Can You Stay on Top of Google’s Algorithm Updates?
The frequency at which Google performs algorithm updates can daunt even the most well-equipped business. So how are you supposed to stay on top of all these changes and ensure your brand succeeds?
Start with these best practices for success:
Use Third-Party SEO Tools
Third-party SEO tools like Semrush and Rank Ranger keep a vigilant eye out for Google’s algorithm updates, helping you maintain favor in the eyes of the search engine. They may sometimes require a fee, but the insights you stand to gain could end up reducing your costs significantly in the long run.
Follow Credible SEO News
The digital marketing landscape may constantly evolve, but SEO experts and thought leaders are dialed into Google’s ranking patterns and freely share their insights. You can subscribe to their newsletters, set up a Google alert with their names, and follow them on social sites. A few of the most influential include:
- Neil Patel
- Matt Cutts
- Rand Fishkin
- Brian Dean
In a similar vein, make sure you check out related hashtags regularly. #GoogleAlgorithm and #GoogleUpdate can provide essential information on what to expect or how to manage a recently deployed update.
Refine Your Content
Gone are the days of keyword stuffing and other black-hat SEO practices. Now more than ever, Google’s algorithm is finely tuned to assess for low-quality or questionable content that compromises search results.
This means that no matter what changes Google makes to its algorithm, you should prioritize the following:
- Keyword optimization
- Valuable, authoritative, and unique content
But don’t neglect technical SEO like your site’s loading speed: Data demonstrates that bounce rates jump to 90% if a landing page takes longer than five seconds to load.
Outsmart Google’s Algorithm Updates with Net Profit Marketing
Keeping your site on par with Google’s updates is important to continually expand brand awareness, drive traffic, and increase your conversions.
Reach out to us today to learn more about our offerings.