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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

seo Category

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Nofollow Links: What They are and Why You Should Care

For the average web user, nofollow links are of little importance, and most users don’t even know they exist.  They certainly don’t impact user experience.  However, they’re extremely important to anyone practicing SEO. If you don’t know the difference between dofollow and nofollow links, now is the time to learn, because both can have a [...]

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What is Voice Search SEO and Why Should You Care?

It’s not hard to understand why so many people use their mobile devices to browse.  Why bother firing up your computer or laptop when you can simply ask Google or Siri on your phone?  There’s just no denying the convenience of using a smartphone for everything from getting directions, to sending messages, to shopping online. [...]

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Where SEO is Headed in 2020

The chaos of early SEO is largely over, thanks in large part to Google’s efforts to curb black hat practices intended to bring in traffic at any cost, frequently leading search users to content entirely irrelevant to their search.  With major algorithm overhauls throughout the past decade, Google hasn’t exactly leveled the playing field for [...]

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Semantic Search Basics You Should Know

Have you ever had the experience of racking your brain to come up with the perfect word and it simply won’t come to you, so you have to cobble together an unsatisfactory expression of what you’re trying to say?  The beauty of language is that there is often a perfect word to describe something, or [...]

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The Value of Nofollow Links is About to Change

Keeping up with Google’s ranking algorithms has never been easy, and since they did away with the PageRank tracking tool, it’s become even harder.  While everyone knows that links are an important factor in the ranking system, you’re probably also aware of the fact that nofollow links are totally useless when it comes to SEO [...]

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Proven email outreach strategies for backlinks

Email outreach strategies through backlinks are today’s version of rifling through the Yellow Pages, choosing a likely company, and picking up the phone for a cold call pitch. Simply stated, an email outreach program is an electronic cold call to a website or other influencer to persuade them to review and link to your own [...]

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Different Ways You Could Negatively Impact Your Site’s Rankings without Even Knowing

Over the years, it has become more and more difficult to achieve and maintain stellar rankings with search engines, primarily Google.  It’s not just that there’s more competition (with millions of new websites launched each year), but changing Google algorithms have cracked down on all kinds of practices that artificially inflate rankings. For the most [...]

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How to Measure Your Link Building Efforts

Although some would say we’re still in the Wild West days of internet usage, the truth is that search engines like Google have instilled a sense of order with their algorithms, putting an end to many nefarious, black hat practices that allowed unscrupulous businesses to gain unwarranted click-through via linking schemes.  These days, it may [...]

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How Many Keywords Should You Be Tracking at One Time?

When it comes to the ideal number of keywords to use to draw people to your site, the answer unfortunately isn’t as simple as a specific number. It’s a fluid and circumstantially dependent answer. As is the case with many situations in life, the answer lies in seeking out quality rather than quantity. The Nature of Your Website [...]

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Do Domain Names And Domain Extensions Affect SEO?

On their own, domain names do not have much impact on SEO. Recent studies have shown that search engines tend to assign the same value to recently registered domains until other factors become an issue. From the beginning, all pages have the potential to achieve a higher ranking. However, SEO comes into play when you [...]

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