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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity.Send us a message if you have any questions.

seo Category

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What Can SEO and PPC Do for Your Business?

There are so many ways to increase outreach and encourage conversions online, but two of the best options to explore are search engine optimization (SEO) and pay per click (PPC) advertising.  Both are complex undertakings that require ongoing effort and education, although you can hire experts to help you with both. What you need to [...]

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Keyword Research Tips to Max Out Search Traffic in 2019

Pretty much anyone who has owned and operated a website for any length of time understands the importance of keywords.  You want the language on your website to match what search engine users are looking for so that targeted traffic can find you.  Of course, with so many competitors vying for rankings with the same [...]

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Helpful SEO Knowledge You Can Get from Google Analytics

Search engine optimization is a great way to make the most of your online efforts, ensuring that the content you create reaches prospective customers and results in a return on investment.  However, there’s more to it than adding keywords to your content and racking up backlinks.  You not only need to approach SEO with thoughtfulness [...]

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Why is content such an important part of SEO?

SEO and content are often used interchangeably, or at the very least as a relationship that is misunderstood. Content marketing is a synergistic diode of content and SEO. Let’s go over some of the basics. Defining SEO content writing It might seem obvious, but the content part of SEO is simply organizing content in a [...]

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Which SEO Tactics Have Proven Most Effective in 2018?

Each year, the focus of SEO strategy shifts just a bit, and if you fall behind, you could lose search positioning to competitors and miss out on opportunities to connect with new customers.  So, what’s trending in 2018?  Which SEO tactics have proven most effective in the first half of the year?  Here are a [...]

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Voice Search is Changing the SEO Game: Are You Ready?

Voice technologies have been growing in leaps and bounds over the last several years.  By now, pretty much everyone has at least a passing familiarity with ubiquitous voice interfaces like Siri, Alexa, Google Home, and Cortana, as well as the many in-home and mobile devices these programs function on.  All users have to do is [...]

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Why Inbound Marketing is a Smart Solution for Your Niche Business

When it comes to marketing, most businesses want to cast a wide net.  It only makes sense to try to reach the largest audience possible in order to build brand awareness, increase traffic, and boost patronage.  Right? The only problem with the blanket approach is that you’re spending money to reach a few people that [...]

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The Impact of Google AMP on Your SEO

Two years ago Google launched its Accelerated Mobile Pages (AMP) project, which aimed to make pages load instantly on the mobile web. An AMP-only policy is unlikely, but some of the fundamentals of AMP sites are becoming essential. We all know Internet traffic on mobile devices has skyrocketed–some statistics put this number at over 52% [...]

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How to Select Holiday Keywords for SEO

The holidays are the busiest shopping season of the year, so it’s only natural that businesses would want to capitalize on the frenzy of spending to boost annual sales totals. Of course, there’s a lot of competition to grab consumer attention, and businesses that want to succeed need to create a solid strategy to beat [...]

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How Do You Know If Your Website Has Been Hit With a Google Penalty?

There are any number of reasons why Google might penalize a website. For one thing, the preeminent search giant has been cracking down on black hat SEO over the last several years, with more and more targeted algorithms to weed out offenders using tactics like keyword stuffing and linking schemes to put their content in [...]

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