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Search engine optimization, or SEO, as it is more commonly known, is at the heart of virtually any digital marketing campaign. While just about any business owner can appreciate the need for SEO content on their pages, many of them fail to review their metrics on a regular basis. Marketing metrics are important because they [...]
In recent years, content marketing has become a top priority for businesses across virtually every industry. The end goals of any content marketing campaign are to generate web traffic and convert this traffic into sales. If you want to optimize your business’s web traffic, you will need a strong SEO strategy. However, it can be [...]
Getting traffic to your website can sometimes feel like you’re trying to herd cats. Customers often have so many companies trying to vie for their attention. However, there are a couple of secret weapons that businesses can use: SEM and SEO. SEO vs. SEM The fundamental difference between SEO and SEM is the type of [...]
SEO has come far since the early aughts. For Google, it’s still evolving to this day, with hundreds of changes to the algorithms being estimated per year. That’s one of the reasons why it’s a little more difficult to game the system and get your site to the top of the rankings. There are countless [...]
If you’ve worked in the world of marketing or website design in any capacity, you’ve likely heard the term “keywords” tossed around a time or two. While this word is common in digital lingo, it’s far less likely to be understood when it comes to its real value for search engine optimization (SEO). Yes, keywords [...]
Every marketer knows that posting blogs and articles to your website is a great strategy for improving search engine optimization and engaging with your target audience on a deeper level. But if you’re prioritizing quantity over quality and pushing out mediocre content with the hope of generating more traffic, then you’re putting your content marketing efforts at a [...]
If your organization is looking to boost its search visibility, then schema markup for SEO can help you accomplish this goal. Schema SEO gives search engines detailed information to better understand the content on your website. Think of it as code associated with a website that makes it easier for users to find relevant search [...]
Anyone who’s spent time building an online business knows that building organic clicks and interactions through search engine optimization (SEO) is incredibly important. Making sure that the people you’re trying to reach with your website can find you easily (and easier than they can find the competition) is crucial. One way to measure the success [...]
It might seem intuitive to consider your PPC (pay-per-click ads) and SEO (search engine optimization) to be distinct elements of building your brand and securing customers for your online business. However, there are several advantages to using a single agency to manage both PPC and SEO that many business owners don’t consider. In this post, [...]
Over much of the history of web commerce, search engine optimization (SEO) and pay-per-click advertising (PPC) were considered two nearly mutual branches of digital marketing. Very loosely defined, SEO was perceived more as a function of web development and design, and PPC was a direct digital outgrowth of traditional advertising. For that reason, many companies hired [...]