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Google’s “People Also Ask” Box is a feature that displays a list of questions related to a user’s initial search query. The box is located near the top of the search engine results, above the first organic result. If you’re looking to get your website to appear in the People Also Ask Box, there are [...]
Search engine optimization (SEO) is the art and science of increasing a website’s search engine rankings. The higher this ranking, the more people will be able to quickly find the site. Sometimes, however, a site’s rankings can drop for what seems to be no clear reason. If your SEO rankings have recently dropped, don’t panic. [...]
There are two primary types of SEO: on-page and local SEO. Both are important to your online marketing strategy, but you must be able to distinguish the two in order to determine which should be the focus of your business. What Is On-Page SEO? On-page SEO includes any changes you make to a web page [...]
Heatmaps help marketing teams and web designers understand how visitors interact with their web pages. They provide information on clicks, scrolling, page focus, and the elements that don’t get much attention at all. Heatmaps are valuable analytics tools and can provide you with helpful insights. What Is a Heatmap? A heatmap is a visual representation [...]
In today’s world, backlinks are the most important element in SEO. To understand why we need to first understand what a link is and how it works on the internet. A link is a way of connecting two pages together. When someone clicks on a link, they are taken from one page to another. The [...]
One of the biggest mistakes that business owners make when optimizing their websites is assuming that they can use the same strategies across all industries. In the world of search engine optimization (SEO), there are two types of businesses — B2B and B2C. Both of these types of businesses need to understand the parallels between [...]
One of the most critical things you can do when launching a new business is to create a great website. The same applies to any sort of rebranding effort. In addition to creating a website, you must also ensure that people can find it. You can do that by applying the principles of SEO. SEO [...]
Website rankings provide transparency into the amount of traffic flowing through specific pages. These metrics are important because they give businesses and marketing agencies insight into how they can improve the performance of their brand strategies. Data analytics and comprehensive testing platforms give businesses powerful tools for creating strategic growth. If your website isn’t ranking, [...]
SEO is essential for ranking on search pages. It increases visibility by creating more traffic and helping your company reach out to more people. SEO allows you to improve your marketing by communicating important messages and branding. The use of targeted keywords to promote the messages, services, and products offered by your business can quickly [...]
The acronym SERP stands for “Search Engine Results Page.” SERP analysis is the process of examining the generated results after a Google search. This vital information is highly relevant to your digital marketing and SEO strategy. SERP analysis will reveal what websites are going to achieve a higher ranking. It will also assist you in [...]