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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity.Send us a message if you have any questions.

seo Category

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Why is content such an important part of SEO?

SEO and content are often used interchangeably, or at the very least as a relationship that is misunderstood. Content marketing is a synergistic diode of content and SEO. Let’s go over some of the basics. Defining SEO content writing It might seem obvious, but the content part of SEO is simply organizing content in a [...]

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Which SEO Tactics Have Proven Most Effective in 2018?

Each year, the focus of SEO strategy shifts just a bit, and if you fall behind, you could lose search positioning to competitors and miss out on opportunities to connect with new customers.  So, what’s trending in 2018?  Which SEO tactics have proven most effective in the first half of the year?  Here are a [...]

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Voice Search is Changing the SEO Game: Are You Ready?

Voice technologies have been growing in leaps and bounds over the last several years.  By now, pretty much everyone has at least a passing familiarity with ubiquitous voice interfaces like Siri, Alexa, Google Home, and Cortana, as well as the many in-home and mobile devices these programs function on.  All users have to do is [...]

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Why Inbound Marketing is a Smart Solution for Your Niche Business

When it comes to marketing, most businesses want to cast a wide net.  It only makes sense to try to reach the largest audience possible in order to build brand awareness, increase traffic, and boost patronage.  Right? The only problem with the blanket approach is that you’re spending money to reach a few people that [...]

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The Impact of Google AMP on Your SEO

Two years ago Google launched its Accelerated Mobile Pages (AMP) project, which aimed to make pages load instantly on the mobile web. An AMP-only policy is unlikely, but some of the fundamentals of AMP sites are becoming essential. We all know Internet traffic on mobile devices has skyrocketed–some statistics put this number at over 52% [...]

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How to Select Holiday Keywords for SEO

The holidays are the busiest shopping season of the year, so it’s only natural that businesses would want to capitalize on the frenzy of spending to boost annual sales totals. Of course, there’s a lot of competition to grab consumer attention, and businesses that want to succeed need to create a solid strategy to beat [...]

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How Do You Know If Your Website Has Been Hit With a Google Penalty?

There are any number of reasons why Google might penalize a website. For one thing, the preeminent search giant has been cracking down on black hat SEO over the last several years, with more and more targeted algorithms to weed out offenders using tactics like keyword stuffing and linking schemes to put their content in [...]

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4 Crucial Landing Page Elements That Improve Online Conversions

A successful landing page that converts absolutely needs to inspire visitors to take action every step of the way in addition to letting search engines know that you’re providing valuable information as a thought leader. The main goal, of course is to convert visitors into customers and clients. Here are four crucial landing page elements [...]

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5 Ways to Generate More Leads With Your Blog

If you’ve decided to start an onsite blog, chances are it’s about more than flinging your every thought into the ethos. More likely than not, your blog is part of a business strategy that allows you greater latitude to engage in search engine optimization (SEO). The more new content you produce and promote, the better [...]

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How to Devise a Successful Lead Generation Strategy

When you first begin your foray into the online world with your business website, on-site blog, social media accounts, and so on, what you’re going to realize pretty quickly is that there’s a big learning curve. Even though you’ve had plenty of experience from the consumer side as a frequent web surfer and social media [...]

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