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On their own, domain names do not have much impact on SEO. Recent studies have shown that search engines tend to assign the same value to recently registered domains until other factors become an issue. From the beginning, all pages have the potential to achieve a higher ranking. However, SEO comes into play when you [...]
At various times, Google has declared certain online practices to be dead. In some cases, they were correct. When they changed their algorithms to identify black hat practices like keyword stuffing, they largely eliminated the occurrence of users finding totally irrelevant content stuffed with trendy keywords. In some cases, as when they declared the end [...]
Even if you’re not an expert at web design or SEO, you probably have some knowledge of both if you own and operate a business, because you simply can’t run a successful and competitive business these days without an online component. You might not be the first to know about changing algorithms or new social [...]
Keywords are an important part of being found in the online world. When the keywords in your content and your online ads match what search users are looking for, Google will use them to determine the relevance of your content. This is a major factor in ranking your pages, as opposed to competitors offering similar [...]
There are so many ways to increase outreach and encourage conversions online, but two of the best options to explore are search engine optimization (SEO) and pay per click (PPC) advertising. Both are complex undertakings that require ongoing effort and education, although you can hire experts to help you with both. What you need to [...]
Pretty much anyone who has owned and operated a website for any length of time understands the importance of keywords. You want the language on your website to match what search engine users are looking for so that targeted traffic can find you. Of course, with so many competitors vying for rankings with the same [...]
Search engine optimization is a great way to make the most of your online efforts, ensuring that the content you create reaches prospective customers and results in a return on investment. However, there’s more to it than adding keywords to your content and racking up backlinks. You not only need to approach SEO with thoughtfulness [...]
SEO and content are often used interchangeably, or at the very least as a relationship that is misunderstood. Content marketing is a synergistic diode of content and SEO. Let’s go over some of the basics. Defining SEO content writing It might seem obvious, but the content part of SEO is simply organizing content in a [...]
Each year, the focus of SEO strategy shifts just a bit, and if you fall behind, you could lose search positioning to competitors and miss out on opportunities to connect with new customers. So, what’s trending in 2018? Which SEO tactics have proven most effective in the first half of the year? Here are a [...]
Voice technologies have been growing in leaps and bounds over the last several years. By now, pretty much everyone has at least a passing familiarity with ubiquitous voice interfaces like Siri, Alexa, Google Home, and Cortana, as well as the many in-home and mobile devices these programs function on. All users have to do is [...]