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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

seo Category


Proven email outreach strategies for backlinks

Email outreach strategies through backlinks are today’s version of rifling through the Yellow Pages, choosing a likely company, and picking up the phone for a cold call pitch. Simply stated, an email outreach program is an electronic cold call to a website or other influencer to persuade them to review and link to your own [...]


Different Ways You Could Negatively Impact Your Site’s Rankings without Even Knowing

Over the years, it has become more and more difficult to achieve and maintain stellar rankings with search engines, primarily Google.  It’s not just that there’s more competition (with millions of new websites launched each year), but changing Google algorithms have cracked down on all kinds of practices that artificially inflate rankings. For the most [...]


How to Measure Your Link Building Efforts

Although some would say we’re still in the Wild West days of internet usage, the truth is that search engines like Google have instilled a sense of order with their algorithms, putting an end to many nefarious, black hat practices that allowed unscrupulous businesses to gain unwarranted click-through via linking schemes.  These days, it may [...]


How Many Keywords Should You Be Tracking at One Time?

When it comes to the ideal number of keywords to use to draw people to your site, the answer unfortunately isn’t as simple as a specific number. It’s a fluid and circumstantially dependent answer. As is the case with many situations in life, the answer lies in seeking out quality rather than quantity. The Nature of Your Website [...]


Do Domain Names And Domain Extensions Affect SEO?

On their own, domain names do not have much impact on SEO. Recent studies have shown that search engines tend to assign the same value to recently registered domains until other factors become an issue. From the beginning, all pages have the potential to achieve a higher ranking. However, SEO comes into play when you [...]


What are the 5 Essential Qualities of a Good Link?

At various times, Google has declared certain online practices to be dead.  In some cases, they were correct.  When they changed their algorithms to identify black hat practices like keyword stuffing, they largely eliminated the occurrence of users finding totally irrelevant content stuffed with trendy keywords. In some cases, as when they declared the end [...]


Why Image Optimization is Crucial for Your Website

Even if you’re not an expert at web design or SEO, you probably have some knowledge of both if you own and operate a business, because you simply can’t run a successful and competitive business these days without an online component.  You might not be the first to know about changing algorithms or new social [...]


How to Conduct Keyword Research for an E-Commerce Brand

Keywords are an important part of being found in the online world.  When the keywords in your content and your online ads match what search users are looking for, Google will use them to determine the relevance of your content.  This is a major factor in ranking your pages, as opposed to competitors offering similar [...]


What Can SEO and PPC Do for Your Business?

There are so many ways to increase outreach and encourage conversions online, but two of the best options to explore are search engine optimization (SEO) and pay per click (PPC) advertising.  Both are complex undertakings that require ongoing effort and education, although you can hire experts to help you with both. What you need to [...]


Keyword Research Tips to Max Out Search Traffic in 2019

Pretty much anyone who has owned and operated a website for any length of time understands the importance of keywords.  You want the language on your website to match what search engine users are looking for so that targeted traffic can find you.  Of course, with so many competitors vying for rankings with the same [...]

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