530 N Kiwanis Ave
Sioux Falls, SD 57104
There are so many ways to increase outreach and encourage conversions online, but two of the best options to explore are search engine optimization (SEO) and pay per click (PPC) advertising. Both are complex undertakings that require ongoing effort and education, although you can hire experts to help you with both. What you need to [...]
Pretty much anyone who has owned and operated a website for any length of time understands the importance of keywords. You want the language on your website to match what search engine users are looking for so that targeted traffic can find you. Of course, with so many competitors vying for rankings with the same [...]
Search engine optimization is a great way to make the most of your online efforts, ensuring that the content you create reaches prospective customers and results in a return on investment. However, there’s more to it than adding keywords to your content and racking up backlinks. You not only need to approach SEO with thoughtfulness [...]
SEO and content are often used interchangeably, or at the very least as a relationship that is misunderstood. Content marketing is a synergistic diode of content and SEO. Let’s go over some of the basics. Defining SEO content writing It might seem obvious, but the content part of SEO is simply organizing content in a [...]
Each year, the focus of SEO strategy shifts just a bit, and if you fall behind, you could lose search positioning to competitors and miss out on opportunities to connect with new customers. So, what’s trending in 2018? Which SEO tactics have proven most effective in the first half of the year? Here are a [...]
Voice technologies have been growing in leaps and bounds over the last several years. By now, pretty much everyone has at least a passing familiarity with ubiquitous voice interfaces like Siri, Alexa, Google Home, and Cortana, as well as the many in-home and mobile devices these programs function on. All users have to do is [...]
When it comes to marketing, most businesses want to cast a wide net. It only makes sense to try to reach the largest audience possible in order to build brand awareness, increase traffic, and boost patronage. Right? The only problem with the blanket approach is that you’re spending money to reach a few people that [...]
Two years ago Google launched its Accelerated Mobile Pages (AMP) project, which aimed to make pages load instantly on the mobile web. An AMP-only policy is unlikely, but some of the fundamentals of AMP sites are becoming essential. We all know Internet traffic on mobile devices has skyrocketed–some statistics put this number at over 52% [...]
The holidays are the busiest shopping season of the year, so it’s only natural that businesses would want to capitalize on the frenzy of spending to boost annual sales totals. Of course, there’s a lot of competition to grab consumer attention, and businesses that want to succeed need to create a solid strategy to beat [...]
There are any number of reasons why Google might penalize a website. For one thing, the preeminent search giant has been cracking down on black hat SEO over the last several years, with more and more targeted algorithms to weed out offenders using tactics like keyword stuffing and linking schemes to put their content in [...]