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As a marketer, you’ve most likely heard of and worked with SEO as a general concept, but what you may not know is how specific on-page and off-page SEO strategies influence your website’s visibility. Some businesses nail one but ignore the other, which creates gaps that keep their site from ranking well (or at all). [...]
Cross-channel marketing involves connecting with your audience using multiple mediums while ensuring the entire journey is cohesive and personalized. For example, you may make someone aware of your brand via social media, nurture the lead over email, and ultimately convert them into a customer by retargeting them with a Google advertisement. As you can imagine, [...]
Collecting and analyzing data regarding user behavior has always been a crucial step in knowing how to market your site and increase your conversion rates. And today, Google Tag Manager (GTM) is here to make the process easier. Google tags themselves are a form of embedded code that you place into your website to help [...]
Ask yourself: How likely are you to try something after a trustworthy friend or family member recommends it? The answer is quite likely, and in a similar vein, high-authority backlinks act as credible referrals that can significantly benefit your business. If you haven’t looked into high-authority backlinks, you could be missing out on incredible SEO [...]
Keywords are a crucial piece of any marketing strategy. These special terms can be a single word or an entire phrase that people enter into search engines. The goal of using keywords is to boost your online visibility and get your brand to the top of Google’s search results for certain words that are related [...]
Citing sources on your website can help boost search engine optimization (SEO), but cramming too many links into your content can do more harm than good. Finding the right balance can be challenging, but below, Net Profit Marketing will break down everything you need to know about link limits. How Citing Sources on Your Website [...]
As a business owner, it undoubtedly benefits you to try out various marketing strategies, but in the ever-evolving world of digital marketing, it can take some trial and error to discover the best techniques that meet your business’s unique goals. One strategy, however, that can certainly impact your sales in a positive light is storytelling. [...]
Anytime you add content to your website (text, images, etc.), you want to ensure that you’re keeping up with SEO and accessibility best practices. If you don’t, search engine giants like Google may not promote your page as much as you’d like. That makes including image alt text extremely important. Understanding Image Alt Text If [...]
Blogs are essential for earning trust. By demonstrating your proficiency, experience, and personality, users are more likely to rely on you in the future and purchase your goods and services. But to get the most value from blogs, they must be appropriate for your audience, which requires you to adopt the correct tone, format, and [...]
Many business owners understand that search engine optimization is vital for gaining organic traffic to their websites. However, some of those same marketers ignore SEO best practices when creating and launching landing pages for their paid advertising campaigns. Unfortunately, too many website owners lose money on their campaigns before discovering that this isn’t a good [...]