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Anyone who’s spent time building an online business knows that building organic clicks and interactions through search engine optimization (SEO) is incredibly important. Making sure that the people you’re trying to reach with your website can find you easily (and easier than they can find the competition) is crucial. One way to measure the success [...]
It might seem intuitive to consider your PPC (pay-per-click ads) and SEO (search engine optimization) to be distinct elements of building your brand and securing customers for your online business. However, there are several advantages to using a single agency to manage both PPC and SEO that many business owners don’t consider. In this post, [...]
Over much of the history of web commerce, search engine optimization (SEO) and pay-per-click advertising (PPC) were considered two nearly mutual branches of digital marketing. Very loosely defined, SEO was perceived more as a function of web development and design, and PPC was a direct digital outgrowth of traditional advertising. For that reason, many companies hired [...]
For the average web user, nofollow links are of little importance, and most users don’t even know they exist. They certainly don’t impact user experience. However, they’re extremely important to anyone practicing SEO. If you don’t know the difference between dofollow and nofollow links, now is the time to learn, because both can have a [...]
It’s not hard to understand why so many people use their mobile devices to browse. Why bother firing up your computer or laptop when you can simply ask Google or Siri on your phone? There’s just no denying the convenience of using a smartphone for everything from getting directions, to sending messages, to shopping online. [...]
The chaos of early SEO is largely over, thanks in large part to Google’s efforts to curb black hat practices intended to bring in traffic at any cost, frequently leading search users to content entirely irrelevant to their search. With major algorithm overhauls throughout the past decade, Google hasn’t exactly leveled the playing field for [...]
Have you ever had the experience of racking your brain to come up with the perfect word and it simply won’t come to you, so you have to cobble together an unsatisfactory expression of what you’re trying to say? The beauty of language is that there is often a perfect word to describe something, or [...]
Keeping up with Google’s ranking algorithms has never been easy, and since they did away with the PageRank tracking tool, it’s become even harder. While everyone knows that links are an important factor in the ranking system, you’re probably also aware of the fact that nofollow links are totally useless when it comes to SEO [...]
Email outreach strategies through backlinks are today’s version of rifling through the Yellow Pages, choosing a likely company, and picking up the phone for a cold call pitch. Simply stated, an email outreach program is an electronic cold call to a website or other influencer to persuade them to review and link to your own [...]
Over the years, it has become more and more difficult to achieve and maintain stellar rankings with search engines, primarily Google. It’s not just that there’s more competition (with millions of new websites launched each year), but changing Google algorithms have cracked down on all kinds of practices that artificially inflate rankings. For the most [...]