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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

seo Category


The Importance of High-Authority Backlinks

Ask yourself: How likely are you to try something after a trustworthy friend or family member recommends it? The answer is quite likely, and in a similar vein, high-authority backlinks act as credible referrals that can significantly benefit your business. If you haven’t looked into high-authority backlinks, you could be missing out on incredible SEO [...]


4 Parts of Your Website That Should Include Keywords

Keywords are a crucial piece of any marketing strategy. These special terms can be a single word or an entire phrase that people enter into search engines. The goal of using keywords is to boost your online visibility and get your brand to the top of Google’s search results for certain words that are related [...]


Is It Possible to Include Too Many Links on a Webpage?

Citing sources on your website can help boost search engine optimization (SEO), but cramming too many links into your content can do more harm than good. Finding the right balance can be challenging, but below, Net Profit Marketing will break down everything you need to know about link limits. How Citing Sources on Your Website [...]


Exploring the Power of Storytelling in Marketing

As a business owner, it undoubtedly benefits you to try out various marketing strategies, but in the ever-evolving world of digital marketing, it can take some trial and error to discover the best techniques that meet your business’s unique goals. One strategy, however, that can certainly impact your sales in a positive light is storytelling. [...]


The Importance of Including Image Alt Text for Accessibility and SEO Purposes

Anytime you add content to your website (text, images, etc.), you want to ensure that you’re keeping up with SEO and accessibility best practices. If you don’t, search engine giants like Google may not promote your page as much as you’d like. That makes including image alt text extremely important. Understanding Image Alt Text If [...]


What Is the Ideal Length for Blog Posts?

Blogs are essential for earning trust. By demonstrating your proficiency, experience, and personality, users are more likely to rely on you in the future and purchase your goods and services. But to get the most value from blogs, they must be appropriate for your audience, which requires you to adopt the correct tone, format, and [...]


The Importance of Having SEO-Friendly Landing Pages

Many business owners understand that search engine optimization is vital for gaining organic traffic to their websites. However, some of those same marketers ignore SEO best practices when creating and launching landing pages for their paid advertising campaigns. Unfortunately, too many website owners lose money on their campaigns before discovering that this isn’t a good [...]


The Importance of Fresh Content for SEO

In 2011, Google updated its algorithm to account for freshness. The popular search engine indicated that it would value new or updated content over older articles and blogs. This meant that outdated content would fall in the rankings, regardless of other factors like the quality of a company’s domain, relevance, or backlinks. Any company that [...]


Referring Domains vs. Backlinks: Is There a Difference?

Search engine optimization (SEO) can be a confusing process, especially for those building a website for the first time and in need of experience ranking their sites on major search engines. For those unfamiliar with the process, search engines use an algorithm to decide which sites appear at the top of a results page for [...]


Does Your SEO Strategy Include Keyword Clusters? 3 Reasons Why It Should

Many marketers have mastered the art of including a few specific keywords in their content to boost their ranking in search engine results pages (SERPs), but many overlook the benefit of leveraging keyword clusters. Keyword clusters are groups of related keywords meant to represent searchers with similar intent to purchase. For instance, someone searching for [...]

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