421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
Blogs are essential for earning trust. By demonstrating your proficiency, experience, and personality, users are more likely to rely on you in the future and purchase your goods and services. But to get the most value from blogs, they must be appropriate for your audience, which requires you to adopt the correct tone, format, and [...]
Many business owners understand that search engine optimization is vital for gaining organic traffic to their websites. However, some of those same marketers ignore SEO best practices when creating and launching landing pages for their paid advertising campaigns. Unfortunately, too many website owners lose money on their campaigns before discovering that this isn’t a good [...]
In 2011, Google updated its algorithm to account for freshness. The popular search engine indicated that it would value new or updated content over older articles and blogs. This meant that outdated content would fall in the rankings, regardless of other factors like the quality of a company’s domain, relevance, or backlinks. Any company that [...]
Search engine optimization (SEO) can be a confusing process, especially for those building a website for the first time and in need of experience ranking their sites on major search engines. For those unfamiliar with the process, search engines use an algorithm to decide which sites appear at the top of a results page for [...]
Many marketers have mastered the art of including a few specific keywords in their content to boost their ranking in search engine results pages (SERPs), but many overlook the benefit of leveraging keyword clusters. Keyword clusters are groups of related keywords meant to represent searchers with similar intent to purchase. For instance, someone searching for [...]
The video has long been a cornerstone of communication and content creation. From educational videos and creative short films to online marketing campaigns and social media updates, video has the power to engage and inform viewers in a way that text and images alone cannot. However, in order for your videos to be seen by [...]
Google’s “People Also Ask” Box is a feature that displays a list of questions related to a user’s initial search query. The box is located near the top of the search engine results, above the first organic result. If you’re looking to get your website to appear in the People Also Ask Box, there are [...]
Search engine optimization (SEO) is the art and science of increasing a website’s search engine rankings. The higher this ranking, the more people will be able to quickly find the site. Sometimes, however, a site’s rankings can drop for what seems to be no clear reason. If your SEO rankings have recently dropped, don’t panic. [...]
There are two primary types of SEO: on-page and local SEO. Both are important to your online marketing strategy, but you must be able to distinguish the two in order to determine which should be the focus of your business. What Is On-Page SEO? On-page SEO includes any changes you make to a web page [...]
Heatmaps help marketing teams and web designers understand how visitors interact with their web pages. They provide information on clicks, scrolling, page focus, and the elements that don’t get much attention at all. Heatmaps are valuable analytics tools and can provide you with helpful insights. What Is a Heatmap? A heatmap is a visual representation [...]