Many business owners understand that search engine optimization is vital for gaining organic traffic to their websites. However, some of those same marketers ignore SEO best practices when creating and launching landing pages for their paid advertising campaigns.
Unfortunately, too many website owners lose money on their campaigns before discovering that this isn’t a good idea.
While you may think that all you need for a landing page is a good sales message, this kind of thinking can hinder your marketing campaign. When creating your next campaign, it’s worth understanding why SEO-friendly landing pages are crucial to getting the desired results.
Why Do Optimized Landing Pages Matter?
Paying Google or another platform for ads doesn’t mean you don’t have to pay attention to SEO. Not only does optimization matter for your campaign’s visibility, but it also matters to the potential customers visiting your website.
SEO Matters for Visibility
Using well-known SEO strategies for your landing pages helps those pages rank in organic search. This can bring in additional traffic for your page, increasing your ROI and stretching your marketing budget even further.
However, it’s important to understand that SEO also matters when launching a pay-per-click campaign.
If your landing pages aren’t optimized, your bounce rate will likely be high, and conversions will be low. When your landing page doesn’t perform well, your quality score will go down. Your ad will be shown less, leading to wasted marketing dollars.
SEO Matters to Your Customer
When your customer clicks on an ad or link to your website, they expect to be met with relevant content. An SEO-friendly landing page lets them know they’re in the right place. When this happens, they’re more likely to buy from your website.
How to Create SEO-Friendly Landing Pages
It’s one thing to recognize the importance of SEO-friendly landing pages, but knowing how to build them is another matter entirely. Here are a few tips to help you optimize your landing pages and get the most out of your campaigns.
Use a Custom Domain
Using a custom domain can help you establish your brand and make you more credible in visitors’ eyes. It can also boost your landing page’s relevance, raising your page’s rankings in search engines.
Use Keywords Strategically
Using keywords is a no-brainer for any digital content, but it’s imperative that they appear in strategic places.
Make sure your page’s headline, copy, and images match the content in the ad. Also, double-check that your meta descriptions, title tags, alt tags, header tags, and even filenames contain relevant keywords. A high keyword concentration can help your landing pages rank in organic search.
Understand that Design Matters
Your quality score will decrease if your landing page isn’t properly designed. When it comes to paid ads, things like site load speed, mobile viewing optimization, and brand continuity are crucial. You can please potential customers and advertising platforms by following good web design principles.
Work with the Experts for Increased ROI
Paid ads are an investment in your business’s future. The experts at Net Profit Marketing can build SEO-friendly landing pages for your website and help you attain the best ROI possible.
Contact us today to learn about our website design, SEO, and PPC management services and how you can leverage our expertise to ensure that your marketing strategy is implemented to full effect.
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