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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

Website Design Category


Responsive vs. Adaptive Web Design

It just makes good business sense to make your website as accessible as possible to as many consumers as possible, and in this day and age, you simply cannot afford an antiquated website that doesn’t conform to the size and shape of mobile devices.  According to Statista, the percentage of website traffic that comes from [...]


How to Provide Helpful Feedback to Your Web Designer

Business owners understand the difficulties of wearing many hats, which is why they often outsource specific tasks to professionals that have the skills they lack.  Still, you do have to provide these vendors with some direction if you want them to deliver the best possible outcomes for your company. Case in point: web design.  Small, [...]


5 of the hottest trends in web design right now

Ahhh, remember the good ol’ days of the internet? Let’s take a short trip back in time, to Christmas Day, 1990, the day the first internet browser was launched. Just three months later we saw the first website, an archaic scattering of text and hyperlinks used to explain to the awestruck masses what this World [...]


Web design tips for a mobile-heavy audience

Did you know that more than 3 billion people around the world actively use the internet? That’s a big number and 80 percent of those users access the internet from smartphones. If you are not targeting your audience through mobile search capability and providing them with a quality experience, you are letting a huge chunk [...]


Why Information Architecture Is Important For Your Website

Information architecture is one of the most overlooked aspects of the web design process because it is often confused with many other areas. Many people use the term interchangeably with technical architecture, navigation, and more. This is very unfortunate because information architecture is a vital component, the backbone if you will, of web design. If [...]


If Your Website is Outdated, You’re Losing Customers

In this day and age, your website often serves as the first interaction prospective customers have with your brand.  Most browse online before they ever shop in stores, and when they’re searching for goods or services, you want to make a good impression with the platforms they encounter. What if your website is hopelessly out [...]


Develop a Successful Website Redesign Strategy in 2019

Your website is a digital representation of your brand in the online world, but it’s a lot more than just a virtual storefront – it could be the first and only interaction prospective customers have with your business, and it needs to impress them just as much as any physical location filled with attractive product [...]


Do You Need a Website Redesign or Just a Refresh?

In our tech-driven culture, most businesses understand the importance of having a website that runs well and that is aesthetically pleasing. The one big caveat to having a website is that the work does not end after its initial build. Having a website is a constant work in progress and there comes a time when [...]


Use web design color psychology to increase conversions

Did you know that a color can change how someone perceives your company and the products or services that you offer? As humans, we are visually-driven creatures and colors can play a big role in altering our moods and our perceptions; this is why you will typically see the walls of hospitals painted in muted, [...]


Is an Outdated Website Causing Your Business to Lose Revenue?

When your printer finally gives up the ghost and refuses to make another copy, what do you do?  If it’s beyond repair, you hand it over to your e-waste partner and purchase a newer and better piece of equipment to serve your needs now and moving into the future. While it’s easy to tell when [...]

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