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Launching a new website can be an exciting venture. But in the midst of your enthusiasm, it’s important to be aware that there are a variety of common mistakes that can tank your success and keep you from experiencing results. As your launch nears, here are five pitfalls you must do your best to avoid: [...]
Experts estimate that there are over four billion smartphone users in the world and that the population of mobile device users now accounts for the global majority. Consequently, marketers and business owners yearning to reach a wide audience should be looking to cater to this majority by way of mobile-first design. Below, learn what creating [...]
Choosing the right color scheme for your website has a huge impact on the user experience, content readability, and the overall vibe that someone feels when they connect with your brand. Choosing the ideal combination of colors can be tough. If you’re unsure where to start, don’t worry! Here’s a step-by-step guide to help you [...]
As a business owner or manager, it’s natural for you to do whatever you can to boost your brand’s search engine optimization (SEO); after all, the better your company’s SEO efforts, the more visibility its site will have on search engines like Google. One factor that plays a significant role in boosting web traffic and [...]
There are various reasons why you may need to migrate your website, any of which can involve the benefit of your brand. Changing your domain name, for instance, may give your business a wider reach, but no matter the circumstances, you’ll want to prepare in advance to ensure a seamless transition. There may be no [...]
Many business owners understand that search engine optimization is vital for gaining organic traffic to their websites. However, some of those same marketers ignore SEO best practices when creating and launching landing pages for their paid advertising campaigns. Unfortunately, too many website owners lose money on their campaigns before discovering that this isn’t a good [...]
Web design has a significant impact on SEO. How you design your website can determine how well you rank in search engines, how much traffic you get, and whether people remain on your site. Here are a few things to keep in mind to remain optimized for SEO when designing your website. Make Navigation Intuitive [...]
In many ways, your homepage serves as an online office or storefront. You want it to be a welcoming place where visitors can easily find what they are looking for. Unfortunately, many businesses will spend significant time and money developing engaging homepages. These pages then sit without any updates for months or years. Over time [...]
Web design is constantly evolving. New technologies and changing user preferences lead to changes in standard practice. There are also important trends emerging at any given time. Good web designers pay attention to these things. They extract the elements that are valuable and discard anything that doesn’t lead to better design. Talented designers know to [...]
People are spending more of their money online than ever before. That’s a great thing for eCommerce businesses, but it has also created loads of competition. The best way for brands to stand out is by improving customer experience. These user-friendly features are the best place to start. More Payment Options It’s an absolute must [...]