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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

Website Design Category

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5 Things Every Visitor Should Discover the Minute They Access Your Homepage

Ten seconds. That’s all you have, on average, to grab the attention of website visitors and convince them to discover more. More than half of all visitors spend 15 seconds or less on any given website. If you don’t impress them in the first 10 seconds of that visit, it’s more likely than not they [...]

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Throwing shade: How color choices affect customer engagement

The human eye can quite literally perceive millions of colors. That means there is no shortage of color palettes that people can use to express their feelings or desires.  Some people may be surprised to learn the significance that color psychology has in email marketing and overall customer engagement. And with the huge array of [...]

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Augmented reality v. virtual reality. Which one is better for my website?

When it comes to e-commerce, augmented reality (AR) and virtual reality (VR) are both game-changers. The new technologies are transforming the way that people shop both online and in-store. They are quickly becoming an attractive selling point for consumers who have grown weary of traditional retail marketing. AR and VR have their own benefits as [...]

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Why inclusive design is important for e-commerce

If you’re designing your website to be accommodating to all audiences, accessibility is no doubt a top concern. However, what you may not realize is that accessibility is only one attribute that results from the end product. Inclusive design focuses on the processes and cultures that create a user-friendly platform that can be used by [...]

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Possible Reasons Why Your Website Isn’t Converting Visitors

Even if you’re good at managing your business, it doesn’t necessarily mean that you’re equally adept at planning and executing business strategies in virtual space.  This could mean that your virtual interface isn’t exactly yielding anticipated results.  If you’re just not seeing the conversions online that you feel you’re capable of and you don’t know [...]

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5 High Converting Landing Page Design Tips for the Holidays

Like most businesses, you’re probably planning on spending a pretty penny on seasonal advertising prior to the holidays.  The weeks between Thanksgiving and end-of-year holidays like Christmas, Hanukkah, and Kwanzaa will see hundreds of billions of dollars spent on food, decorations, travel, gifts, and more, and you naturally want to see some of this consumer [...]

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Responsive vs. Adaptive Web Design

It just makes good business sense to make your website as accessible as possible to as many consumers as possible, and in this day and age, you simply cannot afford an antiquated website that doesn’t conform to the size and shape of mobile devices.  According to Statista, the percentage of website traffic that comes from [...]

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How to Provide Helpful Feedback to Your Web Designer

Business owners understand the difficulties of wearing many hats, which is why they often outsource specific tasks to professionals that have the skills they lack.  Still, you do have to provide these vendors with some direction if you want them to deliver the best possible outcomes for your company. Case in point: web design.  Small, [...]

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5 of the hottest trends in web design right now

Ahhh, remember the good ol’ days of the internet? Let’s take a short trip back in time, to Christmas Day, 1990, the day the first internet browser was launched. Just three months later we saw the first website, an archaic scattering of text and hyperlinks used to explain to the awestruck masses what this World [...]

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Web design tips for a mobile-heavy audience

Did you know that more than 3 billion people around the world actively use the internet? That’s a big number and 80 percent of those users access the internet from smartphones. If you are not targeting your audience through mobile search capability and providing them with a quality experience, you are letting a huge chunk [...]

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