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It’s crucial to produce quality content, but it’s equally important to produce consistent content. Research demonstrates that high-caliber, valuable, and consistent content affects consumers’ decisions more than any other factor. The truth is that inconsistent content can spoil even the most outstanding marketing strategy. Fortunately, there are a handful of ways to ensure the uniformity [...]
Conversational marketing is a more personable marketing approach involving conversing directly with your website users and prospects. You can leverage this marketing strategy in several ways, including voice assistants, chatbots, live chat, conversational AI, and traditional phone calls. Using conversational marketing allows for better and more efficient personal communication with customers, but even better, an [...]
Improving your current conversion rate typically means more leads, more site traffic, and converting more users into customers. But achieving these objectives means that your site has to do two things: Appeal to users and be friendly to search engines. With that in mind, here’s what conversion rate optimization means and how you can accomplish [...]
The reports that Google Analytics provides offer valuable information that will help you improve your website’s ability to reach your audience, ultimately helping you achieve your goals for building your business. The following 4 reports should be the cornerstones of any serious analytics strategy: 1. Overview Report The Overview report shows you the big picture [...]
User engagement is a measurement that reveals what offers, services, and products are most valuable to customers online. Businesses measure user engagement by tracking what users click on, the duration of their stays, and what they download and share. Regular user engagement can be measured through several analytic tools and metrics. Metrics that measure engagement [...]
Since the beginning of the internet, we have all shared a universal understanding that slow and buggy pages are bad. In the old days, when you came across a website with extensive loading times or slow processing speed, it was almost always a site that contained malware or some other type of computer virus. Even [...]
The longer users stay on your website, the more likely they are to convert. Additionally, Google uses this metric as a ranking factor when determining which websites earn those coveted top-of-page positions. One of the best ways to accomplish this is to use embedded videos. What are the Benefits of Embedded Video? When you embed [...]
The Americans with Disabilities Act ensures that all people with disabilities receive equal and fair treatment under the law. This also includes digital mediums such as websites, which are now required to provide a similar experience for anyone who could potentially visit the site. These protections cover people who may be blind, deaf, or who have other [...]
Online analytics can be a needlessly obscure and dense arena of information with which to engage. This is especially true if, rather than being a tech genius, your professional strengths are tied to a particular industry that just happens to be operating online, given the realities of the current marketplace. For the uninitiated, one term that can [...]
Nothing is as frustrating as spending excessive amounts of time, effort, and money into a major e-commerce marketing or Google Ads campaign that gets a lot of attention that doesn’t generate new business. Even purveyors of top-quality products and services run into the issue of being unable to convert site visits and ad clicks. The [...]