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The reports that Google Analytics provides offer valuable information that will help you improve your website’s ability to reach your audience, ultimately helping you achieve your goals for building your business. The following 4 reports should be the cornerstones of any serious analytics strategy: 1. Overview Report The Overview report shows you the big picture [...]
User engagement is a measurement that reveals what offers, services, and products are most valuable to customers online. Businesses measure user engagement by tracking what users click on, the duration of their stays, and what they download and share. Regular user engagement can be measured through several analytic tools and metrics. Metrics that measure engagement [...]
Since the beginning of the internet, we have all shared a universal understanding that slow and buggy pages are bad. In the old days, when you came across a website with extensive loading times or slow processing speed, it was almost always a site that contained malware or some other type of computer virus. Even [...]
The longer users stay on your website, the more likely they are to convert. Additionally, Google uses this metric as a ranking factor when determining which websites earn those coveted top-of-page positions. One of the best ways to accomplish this is to use embedded videos. What are the Benefits of Embedded Video? When you embed [...]
The Americans with Disabilities Act ensures that all people with disabilities receive equal and fair treatment under the law. This also includes digital mediums such as websites, which are now required to provide a similar experience for anyone who could potentially visit the site. These protections cover people who may be blind, deaf, or who have other [...]
Online analytics can be a needlessly obscure and dense arena of information with which to engage. This is especially true if, rather than being a tech genius, your professional strengths are tied to a particular industry that just happens to be operating online, given the realities of the current marketplace. For the uninitiated, one term that can [...]
Nothing is as frustrating as spending excessive amounts of time, effort, and money into a major e-commerce marketing or Google Ads campaign that gets a lot of attention that doesn’t generate new business. Even purveyors of top-quality products and services run into the issue of being unable to convert site visits and ad clicks. The [...]
Creating landing pages is a great way to stay current and appeal to a target audience, as well as make the most of your online advertising campaigns and boost the success of SEO efforts. That said, creating engaging and productive landing pages is no cake-walk. You’re going to have to put in some time and [...]
It takes a lot of work to bring targeted traffic to your website, so you naturally want to make the most of it once you achieve click-through. What if you’re getting the right traffic, but stalling out once visitors reach your site? If you’re experiencing high bounce rates or holdups in the conversion process, you [...]
We all know the risks of putting all our eggs in one basket. In this graphic metaphor, if the basket falls, all the eggs get smashed. This is why we put money in savings, contribute to a 401K, and create a diverse investment portfolio to save for retirement. The same principle can apply to marketing [...]