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The Americans with Disabilities Act ensures that all people with disabilities receive equal and fair treatment under the law. This also includes digital mediums such as websites, which are now required to provide a similar experience for anyone who could potentially visit the site. These protections cover people who may be blind, deaf, or who have other [...]
Online analytics can be a needlessly obscure and dense arena of information with which to engage. This is especially true if, rather than being a tech genius, your professional strengths are tied to a particular industry that just happens to be operating online, given the realities of the current marketplace. For the uninitiated, one term that can [...]
Nothing is as frustrating as spending excessive amounts of time, effort, and money into a major e-commerce marketing or Google Ads campaign that gets a lot of attention that doesn’t generate new business. Even purveyors of top-quality products and services run into the issue of being unable to convert site visits and ad clicks. The [...]
Creating landing pages is a great way to stay current and appeal to a target audience, as well as make the most of your online advertising campaigns and boost the success of SEO efforts. That said, creating engaging and productive landing pages is no cake-walk. You’re going to have to put in some time and [...]
It takes a lot of work to bring targeted traffic to your website, so you naturally want to make the most of it once you achieve click-through. What if you’re getting the right traffic, but stalling out once visitors reach your site? If you’re experiencing high bounce rates or holdups in the conversion process, you [...]
We all know the risks of putting all our eggs in one basket. In this graphic metaphor, if the basket falls, all the eggs get smashed. This is why we put money in savings, contribute to a 401K, and create a diverse investment portfolio to save for retirement. The same principle can apply to marketing [...]
So, you’ve created a product everybody will crave. Better yet, you’ve developed an idea that will change the world and everyone in it. Whatever your arena might be, you’ve developed a plan for online action, and your website has gone live. Terrific! Celebrate! But keep it brief. For now the hard part begins — getting people to [...]
Pretty much anyone who has owned and operated a website for any length of time understands the importance of keywords. You want the language on your website to match what search engine users are looking for so that targeted traffic can find you. Of course, with so many competitors vying for rankings with the same [...]
Talk-to-text technology still has a few kinks to work out, as anyone who uses it for hands-free mobile messaging is no doubt aware, but it’s getting better and better all the time. In fact, it is estimated that voice recognition technology is now about 95% accurate, which is incredible considering how many social snafus it [...]
Google AdWords is a staple of online advertising, and with proper understanding of how the system works, many businesses are able to balance spending and returns in order to accomplish targeted conversion goals. Of course, there are a lot of options to consider when it comes to customizing and optimizing ad rotation. As rotation settings [...]