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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

Conversion Rate Optimization Category


The Importance of Content Consistency in Your Marketing Strategy and How to Maintain It

It’s crucial to produce quality content, but it’s equally important to produce consistent content. Research demonstrates that high-caliber, valuable, and consistent content affects consumers’ decisions more than any other factor. The truth is that inconsistent content can spoil even the most outstanding marketing strategy. Fortunately, there are a handful of ways to ensure the uniformity [...]


6 Tips to Use Conversational Marketing Successfully in Your Business

Conversational marketing is a more personable marketing approach involving conversing directly with your website users and prospects. You can leverage this marketing strategy in several ways, including voice assistants, chatbots, live chat, conversational AI, and traditional phone calls. Using conversational marketing allows for better and more efficient personal communication with customers, but even better, an [...]


Top Conversion Rate Optimization Strategies to Improve Sales

Improving your current conversion rate typically means more leads, more site traffic, and converting more users into customers. But achieving these objectives means that your site has to do two things: Appeal to users and be friendly to search engines. With that in mind, here’s what conversion rate optimization means and how you can accomplish [...]


4 Google Analytics Reports Your Business Needs to Know About

The reports that Google Analytics provides offer valuable information that will help you improve your website’s ability to reach your audience, ultimately helping you achieve your goals for building your business. The following 4 reports should be the cornerstones of any serious analytics strategy: 1. Overview Report The Overview report shows you the big picture [...]


4 Major Forms of User Engagement and the Value Behind Each

User engagement is a measurement that reveals what offers, services, and products are most valuable to customers online. Businesses measure user engagement by tracking what users click on, the duration of their stays, and what they download and share. Regular user engagement can be measured through several analytic tools and metrics. Metrics that measure engagement [...]


The Impact of Page Load Time on Your Conversion Rates

Since the beginning of the internet, we have all shared a universal understanding that slow and buggy pages are bad. In the old days, when you came across a website with extensive loading times or slow processing speed, it was almost always a site that contained malware or some other type of computer virus. Even [...]


How to Use Embedded Video to Keep Users on Your Site

The longer users stay on your website, the more likely they are to convert. Additionally, Google uses this metric as a ranking factor when determining which websites earn those coveted top-of-page positions. One of the best ways to accomplish this is to use embedded videos. What are the Benefits of Embedded Video? When you embed [...]


What is ADA compliance and why is it important?

The Americans with Disabilities Act ensures that all people with disabilities receive equal and fair treatment under the law. This also includes digital mediums such as websites, which are now required to provide a similar experience for anyone who could potentially visit the site. These protections cover people who may be blind, deaf, or who have other [...]


What is Your Bounce Rate and Why is it So Important?

Online analytics can be a needlessly obscure and dense arena of information with which to engage. This is especially true if, rather than being a tech genius, your professional strengths are tied to a particular industry that just happens to be operating online, given the realities of the current marketplace.  For the uninitiated, one term that can [...]


5 possible reasons clicks aren’t turning into conversions on your website

Nothing is as frustrating as spending excessive amounts of time, effort, and money into a major e-commerce marketing or Google Ads campaign that gets a lot of attention that doesn’t generate new business. Even purveyors of top-quality products and services run into the issue of being unable to convert site visits and ad clicks. The [...]

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