If you have a website, you need to convert your visitors to accomplish your online goals as it helps you take full advantage of the existing traffic that you’re receiving. Asking what you want your visitors to do when they come to your website is critical in having a successful site and business. These goals could include buying a product, contacting you through a contact form or signing up for a newsletter, which you can read more about at defining the purpose of your website. Once you’ve defined the goals of your website, you need to measure the conversion rate of visitors to your site and work on improving that conversion rate.
What is a Conversion Rate?
Conversion rate measures the percent of visitors to your site that complete one of your goals like contacting you. The simple formula is: (visitors that complete a goal) / (total visitors to your site) = (Conversion Rate).
How can I easily measure conversion rate?
Manually you could measure conversion rate by asking people how they found you, measuring how many people downloaded your report or contacted you, bought a product and asking people on the phone how they found you. Take this number as the number who have completed your goals and plug it into the formula. An easier and more effective way to measure your conversion rate is to use an analytics software like Google Analytics and utilize their built in functions to measure goals. While there are some steps to take to get it setup, basically you place code on “conversion pages”, like a contact thank you page, where only converted visitors will be visiting. This will automatically measure your conversion rate and makes it easy to see and compare historical data.
How do I optimize my conversion rate?
Conversion Rate Optimization (CRO) is quickly becoming the most useful optimization of your site right behind getting people to your site. Taking full advantage of the visitors to your site and converting more of these visitors to complete your goal can have a very positive effect on your business. Optimizing your site is all about making changes to the site, testing, measuring the results, then making more changes. These changes can include different images on your site, different colors, content, and calls to action. Changing key content areas like headings and calls to action can have the largest effect on your optimization. The key is to make changes, measure, then incorporate the changes that seem to have the most positive effect all together into one fully optimized page.
Increasing your Conversion Rate of visitors to your site can have a huge impact on your business. Increasing the conversion rate of 2,000 visitors a month from 2% to 3% means that you have 20 additional people completing one of your goals a month. Make sure you define good goals for your site, start to measure your conversion rate, then work on optimizing it. Your business will be more efficient and will make you more money.
Leave a Reply