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421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104

(605) 610-3139

Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

Social Media Category

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Content Pillars for Social Media: Definition, Examples, and How to Use Them

Content pillars are the foundation of social media marketing plans. Without them, a business’s strategies will be shaky and likely to fail. With a strong understanding of what content pillars are and how to effectively use them, you can create a social media content strategy for your business that will engage and delight your audience. [...]

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Level-Up Your Social Media Ads: How to Market to the Next Generation of Buyers

You likely want to update your social media advertising strategy to appeal to a younger, upcoming generation. This work means shifting your focus to Gen-Z and Zillennials. You have to learn how consumers in these groups use social media and how they engage with brands online. Then, you can create a social media advertising strategy [...]

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What Are the Benefits of a Social Media Content Calendar?

Every business needs a content marketing strategy, but creating that content can be daunting. It can be hard to know what topics to write about, how often to post, and how to make sure that you’re creating the right kind of content for your target audience. A social media content calendar can help solve all [...]

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How to Use Embedded Video to Keep Users on Your Site

The longer users stay on your website, the more likely they are to convert. Additionally, Google uses this metric as a ranking factor when determining which websites earn those coveted top-of-page positions. One of the best ways to accomplish this is to use embedded videos. What are the Benefits of Embedded Video? When you embed [...]

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Social Media Overview: Platforms Your Business Should Participate In

Perhaps more than ever before, the power of social media is impossible to ignore. These platforms affect the ways that we connect with others, understand current events, and grow our businesses within the digital world. Brands and reputations have the potential to blossom and thrive on social media. Platforms of this nature provide businesses with [...]

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Short attention span? Research shows customers stay longer for “live” content

Cutting through the noise to get your message heard by customers is no easy task. You have to be constantly on the lookout for new marketing tactics to differentiate your brand. Of course, this is difficult to accomplish when your competitors are always innovating their strategies. If you’re hoping to attract new customers, one of [...]

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The Importance of Social Media During the COVID-19 Pandemic

There are two important reasons for businesses to focus on social media right now.  One is that people are stuck at home and looking for ways to pass the time, which means turning to social media for entertainment and connection.  The other is that people are devouring information at an incredible rate, and you need [...]

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How to Combine Social Media and PPC for More Conversions

We all know the risks of putting all our eggs in one basket.  In this graphic metaphor, if the basket falls, all the eggs get smashed.  This is why we put money in savings, contribute to a 401K, and create a diverse investment portfolio to save for retirement.  The same principle can apply to marketing [...]

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What Are Important Things To Look For When Vetting Influencers?

Today more people than ever are using social media. As a business, there are a myriad of ways to reach a broad audience just by advertising on various social media platforms. In this regard, it certainly pays to have an influencer at your disposal to raise brand awareness and capture an audience that you may [...]

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5 Different Ways To Acquire Customer Reviews Using Social Media

Have you ever considered the impact of customer reviews on someone’s purchasing decisions? If not, now is a good time to consider the impact that online reviews have on your business. Did you know that, statistically, 85 percent of customers pay just as much attention to online referrals as they do to personal recommendations? This [...]

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