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Within the last two decades, the vast majority of businesses have come to the conclusion that they simply can’t remain competitive without an online presence, primarily a website, that facilitates online interactions with consumers. Without a website, many potential customers will never know a business exists. Over the last several years, however, social media presence [...]
How do we handle any kind of crisis is life? While there are certainly some people who hunker down, shell shocked, and wonder why they didn’t see it coming, most of us try to prepare for potential disasters so that we can sail through with ease. It’s not always possible to plan for the unknown, [...]
Social media outlets like Facebook, Instagram, and Twitter that enjoy billions of monthly active users provide untold opportunities to not only reach a vast audience of potential consumers, but also target very specific demographics with advertising to try to gain followers and encourage patronage. Of course, the main reason many businesses utilize social media is [...]
No matter the profession, anyone can benefit from learning more about their competition. The advantages to be gained from anticipating every one of your opponent’s moves cannot be overstated. Here to help simplify the process is a brief outline of how to conduct a competitor analysis via social media. Understand What Competitive Analysis Is Competitive [...]
Throughout history, there have always been people that held prestige and influence, along with the ability to sway public opinion. Because of their status as trusted public figures, these people were watched, idolized, and copied by the masses. They influenced how people dressed, spoke, thought, and spent consumer dollars. Not a lot has changed, aside [...]
Facebook advertising is mostly dead. Facebook posts just at random out in the ether are ridiculously ineffective. There’s just not a lot of people who are engaged in Facebook when it isn’t about their friends, family, or hardcore passions — and getting hardcore passionate people together on a Facebook page is hard. But Facebook Groups… [...]
Social media has been around for long enough that we’re starting to see the difference between a company that approaches it with a fairly off-the-cuff set of concepts and policies, and one that comes at it with a mature and comprehensive approach. It’s a natural evolution that is predictable and learnable — which means that [...]
Improving SEO ranking is one of our top priorities and we never shirk on that responsibility, because that’s how we can drive more traffic to our websites. Framing a precise game-plan and executing it with stealth does result in improving ranking. Coming to the point, it definitely makes sense to follow a plan of action [...]
Are you looking to grab more followers? A lot of out-of-the-box ideas are handy which you can test to raise your follower-count. The ideas elucidated herein can make a big difference in the final numbers provided you make a sincere effort to apply them in the right way. Some of the below-explained tricks might create [...]
Social media optimization (abbreviated as SMO) is a new technique focused on sharing exciting online content via various social networking sites; it’s basically a marketing tool. SMO can be aptly defined as a tool where social networking websites such as Twitter, Facebook, LinkedIn, Pinterest, and others are utilized to promote a website. The online networking [...]