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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity.Send us a message if you have any questions.

PPC Category

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What Can SEO and PPC Do for Your Business?

There are so many ways to increase outreach and encourage conversions online, but two of the best options to explore are search engine optimization (SEO) and pay per click (PPC) advertising.  Both are complex undertakings that require ongoing effort and education, although you can hire experts to help you with both. What you need to [...]

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3 Big Changes to PPC that You Need to Know

When executed properly, a pay-per-click, or PPC ad campaign can do wonders to put your business front and center with a targeted online audience.  Unfortunately, those who don’t fully understand the ins and outs of PPC can end up spending a lot more money than they intended and seeing very little in the way of [...]

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How to Outsmart Your Competitors in High-Volume PPC Markets

To say that there’s no science behind dominating the PPC market would be stupid – there’s clearly a lot of strategy involved. And yet, it’s not exactly rocket science, which is to say, with enough training and practice, you can get pretty good at trumping the competition and getting the most bang for your buck [...]

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4 Ways to Make Your PPC Budget Go Further

So far, this year has delivered big changes to the Google algorithm and to Google Adwords and there are fresh opportunities for marketers and advertisers to make their budgets go further so that you’re they’re wasting valuable time or money with their ads. Here are four ways to do it with your PPC campaigns: 1. [...]

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5 Copy Optimization Tips to Improve Your PPC Ads

Whether you’ve run successful PPC ad campaigns in the past for your business or you feel like they’ve fallen flat and you’re looking for ways to improve them, keeping up with best practices can be challenging! Google has made big changes over the last few months. Here are 5 copy optimization tips to improve your [...]

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Invalid Clicks on Your Adwords Campaigns: What You Should Know

Invalid clicks can be detrimental to any marketing professional in respect to loss of money or opportunity. If you are thinking of—or are currently running—a campaign with Google AdWords, here are some things you need to know to stop this deceptive, yet all too common, online practice. AdWords is the gold standard for PPC advertising [...]

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Is Upgrading to Adwords Enhanced Campaigns for You?

Over the last couple of months, we’ve heard a lot about enhanced Adwords campaigns. The question on most people’s mind is exactly what an enhanced campaign gets you. To recap, there are a few advantages and a few disadvantages. Firstly, although you will lose the ability to set mobile specific bids, you can do bid [...]

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Adwords Enhanced Campaigns: Will It Help Detroit’s IM Community?

Over the last couple of months, Detroit internet marketers have heard a lot about enhanced Adwords campaigns. The question on most people’s mind is exactly what an enhanced campaign gets you. To recap, there are a few advantages and a few disadvantages. Firstly, although you will lose the ability to set mobile specific bids, you [...]

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Turning PPC Data Into SEO Success

Good SEO always starts with great keyword research, but finding keywords that will get you the business you need can be a lot harder than you think. Every SEO guys’ first (and arguably best) tool, Google’s Keyword Tool, fails in some surprising ways. Even top-tier externals like Market Samurai, while they can tell you how [...]

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SEO and PPC Work Together For Surprising Results

If you’re not familiar with Detroit’s re-emergence from the chaos that was the Great Recession, it’s been pretty darn inspiring. No one would say that ‘the D’ is anything like it was in 2007, but it’s certainly on the rise, and the influence of forces that is sculpting it’s ascent is surprising. Politics these days [...]

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