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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

PPC Category


The Benefits of Using an Agency to Manage your PPC and SEO

It might seem intuitive to consider your PPC (pay-per-click ads) and SEO (search engine optimization) to be distinct elements of building your brand and securing customers for your online business. However, there are several advantages to using a single agency to manage both PPC and SEO that many business owners don’t consider. In this post, [...]


Why you should use an agency to manage your SEO and PPC

Over much of the history of web commerce, search engine optimization (SEO) and pay-per-click advertising (PPC) were considered two nearly mutual branches of digital marketing. Very loosely defined, SEO was perceived more as a function of web development and design, and PPC was a direct digital outgrowth of traditional advertising. For that reason, many companies hired [...]


5 Ways to Avoid Low Performing PPC Campaigns

When properly planned and managed, PPC campaigns can be a great way to reach your target audience and boost conversions.  However, you can also spend a lot of money on campaigns that simply don’t deliver.  How can you avoid low performing PPC campaigns and ensure anticipated ROI?  Here are a few strategies to make the [...]


Managing Your PPC During the Coronavirus Crisis

Brick-and-mortar businesses are suffering incredibly right now, with non-essential businesses closing to the public, and even essential businesses seeing a major slow-down.  That said, people sequestered in their homes still want access to goods, which gives any company operating in the online arena an opportunity to meet demand in a different way. If you have [...]


How to Effectively Maximize Your Digital Ad Spend

There’s no denying the appeal of Google Ads (formerly AdWords), Facebook Ads, and other digital advertising platforms when it comes to reaching an audience and boosting desired conversions.  Of course, if you don’t have a targeted strategy that includes oversight and the flexibility to pivot, you could end up spending a ton of money and [...]


5 Tips to Help You Budget Better for PPC in 2020

Pay-per-click campaigns are an important part of any online marketing strategy, but you need to be careful how you proceed if you don’t want costs to quickly get out of hand.  New PPC options that claim to improve results may be a dime a dozen, but that doesn’t mean they come cheap, and there are [...]


The PPC Metrics You Should be Focused On

Although the world of online marketing and SEO can be extremely complex, and most businesses need professional help to make the most of their online spend, there’s no denying the benefits of having advanced tracking and metrics capabilities at your fingertips.  You can literally follow your customers from the moment they click a PPC ad [...]


The Importance of Paying Attention to the Post-Click Experience

It’s natural to assume that the main goal of PPC advertising is to get clicks with compelling, relevant, and well-placed ads that reach and engage your target audience.  While this is typically the mechanism of PPC advertising, getting clicks is just one of many potential goals. In truth, all marketing and advertising efforts could accomplish [...]


How to Plan Your PPC Budget Spend

Marketing has always been a somewhat fluid undertaking, and never more so than in the digital era, where online trends change in the blink of an eye.  As a business, you naturally want to spend responsibly in every area of operation, but this can be a difficult undertaking when it comes to your PPC strategy, [...]


How to Combine Social Media and PPC for More Conversions

We all know the risks of putting all our eggs in one basket.  In this graphic metaphor, if the basket falls, all the eggs get smashed.  This is why we put money in savings, contribute to a 401K, and create a diverse investment portfolio to save for retirement.  The same principle can apply to marketing [...]

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