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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

PPC Category

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Contextual Targeting: Personalize Your Ads and Boost Your Profitability

The best way to achieve high advertising ROI is to ensure that your ads are relevant and that they reach the right target audience. Many businesses are turning their focus to contextual targeting in order to achieve this goal. Keep reading to learn more about contextual advertising, how it works, and the benefits of implementing [...]

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4 Reasons to Invest in SEM Management Services

Search engine marketing (SEM) is a collection of techniques that are used to earn websites better positioning on search engine results pages. While this sounds very similar to SEO, SEM generally focuses on paid efforts. When executed successfully, a good SEM campaign can improve advertising dollar ROI, increase traffic, and lead to more sales. The [...]

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How Can Split Testing Maximize PPC Results?

Digital marketing and advertising agencies rely on pay-per-click (PPC) advertising to drive site traffic. Paying host platforms to deliver clickable advertisements gives businesses visibility by bringing them to the top of search results. Split tests allow businesses and organizations to create awareness and promote products while reaching growth targets more quickly. What Is Split Testing? [...]

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How Does Adaptive Bidding Work in a PPC Campaign?

In your quest to increase web traffic and funnel potential clients to your site, you might have thought about deploying PPC advertising. Whether you are a pay-per-click veteran or are preparing to use this strategy for the first time, you may have heard the phrase “adaptive bidding.” However, you might not be quite sure what [...]

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7 Elements of a Great PPC Campaign

Whether your business has experienced a recent downturn in traffic or you are launching a new venture that needs an influx of exposure, pay-per-click campaigns are a great place to start. PPC campaigns can provide you with substantial exposure in a relatively short time. You will also obtain qualified leads that have the potential to [...]

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The Benefits of Using an Agency to Manage your PPC and SEO

It might seem intuitive to consider your PPC (pay-per-click ads) and SEO (search engine optimization) to be distinct elements of building your brand and securing customers for your online business. However, there are several advantages to using a single agency to manage both PPC and SEO that many business owners don’t consider. In this post, [...]

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Why you should use an agency to manage your SEO and PPC

Over much of the history of web commerce, search engine optimization (SEO) and pay-per-click advertising (PPC) were considered two nearly mutual branches of digital marketing. Very loosely defined, SEO was perceived more as a function of web development and design, and PPC was a direct digital outgrowth of traditional advertising. For that reason, many companies hired [...]

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5 Ways to Avoid Low Performing PPC Campaigns

When properly planned and managed, PPC campaigns can be a great way to reach your target audience and boost conversions.  However, you can also spend a lot of money on campaigns that simply don’t deliver.  How can you avoid low performing PPC campaigns and ensure anticipated ROI?  Here are a few strategies to make the [...]

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Managing Your PPC During the Coronavirus Crisis

Brick-and-mortar businesses are suffering incredibly right now, with non-essential businesses closing to the public, and even essential businesses seeing a major slow-down.  That said, people sequestered in their homes still want access to goods, which gives any company operating in the online arena an opportunity to meet demand in a different way. If you have [...]

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How to Effectively Maximize Your Digital Ad Spend

There’s no denying the appeal of Google Ads (formerly AdWords), Facebook Ads, and other digital advertising platforms when it comes to reaching an audience and boosting desired conversions.  Of course, if you don’t have a targeted strategy that includes oversight and the flexibility to pivot, you could end up spending a ton of money and [...]

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