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Pay-per-click (PPC) is one of the most reliable and effective digital marketing strategies you can employ. Targeted and practical, it can place your products or services in front of your audience at precisely the right time and place, boosting conversions and bolstering revenue. But the key to PPC success is dodging the most common mistakes [...]
How do you create ad campaigns that generate revenue? You develop compelling ads and make sure the right people see them. That means mastering the arcane art of ad targeting. By targeting your ads correctly, you can ensure maximum return on investment for your marketing dollar. What Is Ad Targeting? Ad targeting involves creating ads [...]
The best way to achieve high advertising ROI is to ensure that your ads are relevant and that they reach the right target audience. Many businesses are turning their focus to contextual targeting in order to achieve this goal. Keep reading to learn more about contextual advertising, how it works, and the benefits of implementing [...]
Search engine marketing (SEM) is a collection of techniques that are used to earn websites better positioning on search engine results pages. While this sounds very similar to SEO, SEM generally focuses on paid efforts. When executed successfully, a good SEM campaign can improve advertising dollar ROI, increase traffic, and lead to more sales. The [...]
Digital marketing and advertising agencies rely on pay-per-click (PPC) advertising to drive site traffic. Paying host platforms to deliver clickable advertisements gives businesses visibility by bringing them to the top of search results. Split tests allow businesses and organizations to create awareness and promote products while reaching growth targets more quickly. What Is Split Testing? [...]
In your quest to increase web traffic and funnel potential clients to your site, you might have thought about deploying PPC advertising. Whether you are a pay-per-click veteran or are preparing to use this strategy for the first time, you may have heard the phrase “adaptive bidding.” However, you might not be quite sure what [...]
Whether your business has experienced a recent downturn in traffic or you are launching a new venture that needs an influx of exposure, pay-per-click campaigns are a great place to start. PPC campaigns can provide you with substantial exposure in a relatively short time. You will also obtain qualified leads that have the potential to [...]
It might seem intuitive to consider your PPC (pay-per-click ads) and SEO (search engine optimization) to be distinct elements of building your brand and securing customers for your online business. However, there are several advantages to using a single agency to manage both PPC and SEO that many business owners don’t consider. In this post, [...]
Over much of the history of web commerce, search engine optimization (SEO) and pay-per-click advertising (PPC) were considered two nearly mutual branches of digital marketing. Very loosely defined, SEO was perceived more as a function of web development and design, and PPC was a direct digital outgrowth of traditional advertising. For that reason, many companies hired [...]
When properly planned and managed, PPC campaigns can be a great way to reach your target audience and boost conversions. However, you can also spend a lot of money on campaigns that simply don’t deliver. How can you avoid low performing PPC campaigns and ensure anticipated ROI? Here are a few strategies to make the [...]