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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

PPC Category

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Managing Your PPC During the Coronavirus Crisis

Brick-and-mortar businesses are suffering incredibly right now, with non-essential businesses closing to the public, and even essential businesses seeing a major slow-down.  That said, people sequestered in their homes still want access to goods, which gives any company operating in the online arena an opportunity to meet demand in a different way. If you have [...]

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How to Effectively Maximize Your Digital Ad Spend

There’s no denying the appeal of Google Ads (formerly AdWords), Facebook Ads, and other digital advertising platforms when it comes to reaching an audience and boosting desired conversions.  Of course, if you don’t have a targeted strategy that includes oversight and the flexibility to pivot, you could end up spending a ton of money and [...]

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5 Tips to Help You Budget Better for PPC in 2020

Pay-per-click campaigns are an important part of any online marketing strategy, but you need to be careful how you proceed if you don’t want costs to quickly get out of hand.  New PPC options that claim to improve results may be a dime a dozen, but that doesn’t mean they come cheap, and there are [...]

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The PPC Metrics You Should be Focused On

Although the world of online marketing and SEO can be extremely complex, and most businesses need professional help to make the most of their online spend, there’s no denying the benefits of having advanced tracking and metrics capabilities at your fingertips.  You can literally follow your customers from the moment they click a PPC ad [...]

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The Importance of Paying Attention to the Post-Click Experience

It’s natural to assume that the main goal of PPC advertising is to get clicks with compelling, relevant, and well-placed ads that reach and engage your target audience.  While this is typically the mechanism of PPC advertising, getting clicks is just one of many potential goals. In truth, all marketing and advertising efforts could accomplish [...]

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How to Plan Your PPC Budget Spend

Marketing has always been a somewhat fluid undertaking, and never more so than in the digital era, where online trends change in the blink of an eye.  As a business, you naturally want to spend responsibly in every area of operation, but this can be a difficult undertaking when it comes to your PPC strategy, [...]

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How to Combine Social Media and PPC for More Conversions

We all know the risks of putting all our eggs in one basket.  In this graphic metaphor, if the basket falls, all the eggs get smashed.  This is why we put money in savings, contribute to a 401K, and create a diverse investment portfolio to save for retirement.  The same principle can apply to marketing [...]

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5 things you should keep in mind when choosing a PPC agency

Time moves differently in the world of technology. New products and ideas and full-on revolutions happen nearly every day and the Great New Thing we adored last year is, well, so last year. Twenty years ago might as well be prehistoric but that is when we saw the rise of internet search engines and with [...]

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How to Outsmart Your Competition in Premium PPC Markets

It wasn’t that long ago that you could achieve competitive rankings on search engines without having to spend a penny.  All it took was the right link-building strategies and some time commitment.  Sadly, those days are long gone.  If PPC and other online advertising efforts aren’t part of your digital marketing strategy, you’re unlikely to [...]

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Why is Your Average Cost Per Click So High and How Can You Fix It?

When it comes to cost per click, the main concern most business owners have is cost, and considering how fast costs can skyrocket, this is a valid concern.  Naturally, you have to balance what you spend against returns, as with any marketing or SEO effort, but when you don’t know what the return will be, [...]

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