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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

PPC Category


How to Plan Your PPC Budget Spend

Marketing has always been a somewhat fluid undertaking, and never more so than in the digital era, where online trends change in the blink of an eye.  As a business, you naturally want to spend responsibly in every area of operation, but this can be a difficult undertaking when it comes to your PPC strategy, [...]


How to Combine Social Media and PPC for More Conversions

We all know the risks of putting all our eggs in one basket.  In this graphic metaphor, if the basket falls, all the eggs get smashed.  This is why we put money in savings, contribute to a 401K, and create a diverse investment portfolio to save for retirement.  The same principle can apply to marketing [...]


5 things you should keep in mind when choosing a PPC agency

Time moves differently in the world of technology. New products and ideas and full-on revolutions happen nearly every day and the Great New Thing we adored last year is, well, so last year. Twenty years ago might as well be prehistoric but that is when we saw the rise of internet search engines and with [...]


How to Outsmart Your Competition in Premium PPC Markets

It wasn’t that long ago that you could achieve competitive rankings on search engines without having to spend a penny.  All it took was the right link-building strategies and some time commitment.  Sadly, those days are long gone.  If PPC and other online advertising efforts aren’t part of your digital marketing strategy, you’re unlikely to [...]


Why is Your Average Cost Per Click So High and How Can You Fix It?

When it comes to cost per click, the main concern most business owners have is cost, and considering how fast costs can skyrocket, this is a valid concern.  Naturally, you have to balance what you spend against returns, as with any marketing or SEO effort, but when you don’t know what the return will be, [...]


What Can SEO and PPC Do for Your Business?

There are so many ways to increase outreach and encourage conversions online, but two of the best options to explore are search engine optimization (SEO) and pay per click (PPC) advertising.  Both are complex undertakings that require ongoing effort and education, although you can hire experts to help you with both. What you need to [...]


3 Big Changes to PPC that You Need to Know

When executed properly, a pay-per-click, or PPC ad campaign can do wonders to put your business front and center with a targeted online audience.  Unfortunately, those who don’t fully understand the ins and outs of PPC can end up spending a lot more money than they intended and seeing very little in the way of [...]


How to Outsmart Your Competitors in High-Volume PPC Markets

To say that there’s no science behind dominating the PPC market would be stupid – there’s clearly a lot of strategy involved. And yet, it’s not exactly rocket science, which is to say, with enough training and practice, you can get pretty good at trumping the competition and getting the most bang for your buck [...]


4 Ways to Make Your PPC Budget Go Further

So far, this year has delivered big changes to the Google algorithm and to Google Adwords and there are fresh opportunities for marketers and advertisers to make their budgets go further so that you’re they’re wasting valuable time or money with their ads. Here are four ways to do it with your PPC campaigns: 1. [...]


5 Copy Optimization Tips to Improve Your PPC Ads

Whether you’ve run successful PPC ad campaigns in the past for your business or you feel like they’ve fallen flat and you’re looking for ways to improve them, keeping up with best practices can be challenging! Google has made big changes over the last few months. Here are 5 copy optimization tips to improve your [...]

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