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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

PPC Category


The Ultimate Guide to PPC Ad Formats

Pay-per-click (PPC) ads are a valuable marketing tool that can boost your brand’s online presence and drive more sales. However, you need the right strategy to benefit your business and its unique needs. Enter Net Profit Marketing. We’re here to give you the ultimate guide to PPC ad formats. Text Ads As its name implies, [...]


A Guide to Using Negative Keywords in Google Ads

With so many marketing terms in constant use these days, it can be challenging to keep track of them all. If you use Google Ads, you may have even seen the term “negative keywords” pop up from time to time, subsequently wondering whether you need to use them in your marketing strategy. The answer is [...]


How to Use Hypertargeted Marketing to Find Your Ideal Customers

Marketing only works when you present your message to people who want to invest in your offer. While you might think it’s better to cast a wide net to capture as much potential attention as possible, niching down is widely regarded as the better strategy. But when you take it a step further to finely [...]


4 Common PPC Mistakes That Should Be Avoided

Pay-per-click (PPC) is one of the most reliable and effective digital marketing strategies you can employ. Targeted and practical, it can place your products or services in front of your audience at precisely the right time and place, boosting conversions and bolstering revenue. But the key to PPC success is dodging the most common mistakes [...]


Turn Clicks into Sales: How to Create Targeted Ads that Influence Consumers to Buy

How do you create ad campaigns that generate revenue? You develop compelling ads and make sure the right people see them. That means mastering the arcane art of ad targeting. By targeting your ads correctly, you can ensure maximum return on investment for your marketing dollar. What Is Ad Targeting? Ad targeting involves creating ads [...]


Contextual Targeting: Personalize Your Ads and Boost Your Profitability

The best way to achieve high advertising ROI is to ensure that your ads are relevant and that they reach the right target audience. Many businesses are turning their focus to contextual targeting in order to achieve this goal. Keep reading to learn more about contextual advertising, how it works, and the benefits of implementing [...]


4 Reasons to Invest in SEM Management Services

Search engine marketing (SEM) is a collection of techniques that are used to earn websites better positioning on search engine results pages. While this sounds very similar to SEO, SEM generally focuses on paid efforts. When executed successfully, a good SEM campaign can improve advertising dollar ROI, increase traffic, and lead to more sales. The [...]


How Can Split Testing Maximize PPC Results?

Digital marketing and advertising agencies rely on pay-per-click (PPC) advertising to drive site traffic. Paying host platforms to deliver clickable advertisements gives businesses visibility by bringing them to the top of search results. Split tests allow businesses and organizations to create awareness and promote products while reaching growth targets more quickly. What Is Split Testing? [...]


How Does Adaptive Bidding Work in a PPC Campaign?

In your quest to increase web traffic and funnel potential clients to your site, you might have thought about deploying PPC advertising. Whether you are a pay-per-click veteran or are preparing to use this strategy for the first time, you may have heard the phrase “adaptive bidding.” However, you might not be quite sure what [...]


7 Elements of a Great PPC Campaign

Whether your business has experienced a recent downturn in traffic or you are launching a new venture that needs an influx of exposure, pay-per-click campaigns are a great place to start. PPC campaigns can provide you with substantial exposure in a relatively short time. You will also obtain qualified leads that have the potential to [...]

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