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7 Elements of a Great PPC Campaign

Whether your business has experienced a recent downturn in traffic or you are launching a new venture that needs an influx of exposure, pay-per-click campaigns are a great place to start. PPC campaigns can provide you with substantial exposure in a relatively short time. You will also obtain qualified leads that have the potential to convert.

With that said, not all PPC campaigns are created equal. Below, we have detailed the seven core elements of a great PPC campaign. They are:

1.  Keywords

Any online marketing campaign should always begin and end with SEO-optimized keywords. Your keyword selection must match your industry, services, and products. 

To choose the right keywords, you must conduct research and review analytics. You may also need to update your campaign’s keywords to achieve optimal results.

2.  Bid Management

As the name implies, PPC campaigns will require a financial commitment. With that said, you can optimize the cost per click by continuously refining your campaign. By understanding what keywords lead to conversions, you can bid more intelligently and create a good return on investment.

3.  Strong Landing Page

The goal of a PPC campaign is to attract prospective customers to your website. However, that is only the beginning. Ultimately, your goal should be to turn prospects into paying customers.

You must ensure that PPC-generated web traffic is met with a high-quality landing page. An expertly planned sales will generate more substantial leads and increase conversions.

4.  Well-Composed Copy

No matter how much money you invest in your campaign, it will be wasted if you do not have well-composed copy. Your ad copy must be relevant and should clearly communicate your message to potential clients.

The ad copy that you use for your campaign should explain the specific offer. Great ad copy is compelling and will encourage prospects to click on the link to your page.

5.  The Offer

Your PPC campaign should revolve around an intriguing offer. When a compelling offer is paired with high-quality ad copy, you can increase the success of your PPC campaign. When designing your PPC campaign, ensure that the offer is a fair deal that provides great value to potential clients. 

6.  PPC Settings

When setting up a PPC campaign, many entrepreneurs and business owners disregard some custom setting options. When creating your PPC campaign, you must familiarize yourself with these settings. You will have the opportunity to set custom settings that affect every aspect of the campaign, including whether or not your ads are viewable from mobile devices.

7.  Call to Action

As you can see, there is a fair amount of work that goes into creating a high-performing PPC campaign. With that said, it is essential that you close the deal at the end of any content with a solid call to action. A well-composed CTA should spark a response in the reader and encourage them to try your product. 

If you want to learn more about the benefits of a PPC campaign or need some guidance improving your marketing strategies, then you need Net Profit Marketing. Our expert team can design a custom PPC campaign for your business. The PPC campaign will generate leads and optimize conversions for your business. Contact us today for a free consultation!

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