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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

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What is Voice Search SEO and Why Should You Care?

It’s not hard to understand why so many people use their mobile devices to browse.  Why bother firing up your computer or laptop when you can simply ask Google or Siri on your phone?  There’s just no denying the convenience of using a smartphone for everything from getting directions, to sending messages, to shopping online. [...]


How to Better Understand Site Users and Increase Conversions

It takes a lot of work to bring targeted traffic to your website, so you naturally want to make the most of it once you achieve click-through.  What if you’re getting the right traffic, but stalling out once visitors reach your site? If you’re experiencing high bounce rates or holdups in the conversion process, you [...]


5 Tips to Help You Budget Better for PPC in 2020

Pay-per-click campaigns are an important part of any online marketing strategy, but you need to be careful how you proceed if you don’t want costs to quickly get out of hand.  New PPC options that claim to improve results may be a dime a dozen, but that doesn’t mean they come cheap, and there are [...]


5 Tips to Help You Compete in Google and Facebook Ads

You can reach a lot of eyeballs when you utilize platforms like Google and Facebook for PPC advertising.  That said, you’re not the only one playing the game, and you’re going to face significant competition when it comes to attracting the right audience and generating click-through and other conversions. How can you make the most [...]


Where SEO is Headed in 2020

The chaos of early SEO is largely over, thanks in large part to Google’s efforts to curb black hat practices intended to bring in traffic at any cost, frequently leading search users to content entirely irrelevant to their search.  With major algorithm overhauls throughout the past decade, Google hasn’t exactly leveled the playing field for [...]


The PPC Metrics You Should be Focused On

Although the world of online marketing and SEO can be extremely complex, and most businesses need professional help to make the most of their online spend, there’s no denying the benefits of having advanced tracking and metrics capabilities at your fingertips.  You can literally follow your customers from the moment they click a PPC ad [...]


The Importance of Paying Attention to the Post-Click Experience

It’s natural to assume that the main goal of PPC advertising is to get clicks with compelling, relevant, and well-placed ads that reach and engage your target audience.  While this is typically the mechanism of PPC advertising, getting clicks is just one of many potential goals. In truth, all marketing and advertising efforts could accomplish [...]


5 Tasks that All Business Websites Should Accomplish

Your business website is your online interface with current and prospective customers, and as such, it has to virtually fill the role of a brick-and-mortar store.  This must be achieved without friendly or helpful salespeople, and without the ability for consumers to touch and closely examine your wares. How, then, do you go about convincing [...]


How to Plan Your PPC Budget Spend

Marketing has always been a somewhat fluid undertaking, and never more so than in the digital era, where online trends change in the blink of an eye.  As a business, you naturally want to spend responsibly in every area of operation, but this can be a difficult undertaking when it comes to your PPC strategy, [...]


Possible Reasons Why Your Website Isn’t Converting Visitors

Even if you’re good at managing your business, it doesn’t necessarily mean that you’re equally adept at planning and executing business strategies in virtual space.  This could mean that your virtual interface isn’t exactly yielding anticipated results.  If you’re just not seeing the conversions online that you feel you’re capable of and you don’t know [...]

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