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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

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6 Innovative Ways to Engage Visitors on Your Website

In the ultra-competitive digital marketplace, simply getting a user to visit your site is a win. However, your end goal is to convert leads and improve sales. If you want to accomplish this mission, you need to keep visitors interested from the moment they land on your website. Most web users have a relatively limited [...]


5 Ways that SEO Metrics Can Improve Your Campaigns

Search engine optimization, or SEO, as it is more commonly known, is at the heart of virtually any digital marketing campaign. While just about any business owner can appreciate the need for SEO content on their pages, many of them fail to review their metrics on a regular basis. Marketing metrics are important because they [...]


How Does Adaptive Bidding Work in a PPC Campaign?

In your quest to increase web traffic and funnel potential clients to your site, you might have thought about deploying PPC advertising. Whether you are a pay-per-click veteran or are preparing to use this strategy for the first time, you may have heard the phrase “adaptive bidding.” However, you might not be quite sure what [...]


Best Practices for SEO Keyword Phrases

In recent years, content marketing has become a top priority for businesses across virtually every industry. The end goals of any content marketing campaign are to generate web traffic and convert this traffic into sales. If you want to optimize your business’s web traffic, you will need a strong SEO strategy. However, it can be [...]


5 New Trends in Website Design

Every year, an increasing percentage of sales occur online. As the world continues to trend towards a primarily digital marketplace, having a high-quality website has become highly important. If businesses want to outpace their competitors, they need to stay apprised of the latest trends in website design. An outdated website is not only dull, but [...]


7 Elements of a Great PPC Campaign

Whether your business has experienced a recent downturn in traffic or you are launching a new venture that needs an influx of exposure, pay-per-click campaigns are a great place to start. PPC campaigns can provide you with substantial exposure in a relatively short time. You will also obtain qualified leads that have the potential to [...]


Target Market: Why It’s Vital to Define Your Ideal Customer

If you have researched content marketing, you have almost certainly encountered the phrase “know your audience.” This phrase is so widespread because defining your ideal customer is perhaps the most critical step to creating an effective marketing strategy. Once you have defined the ideal customer for your product or service, you can build a campaign [...]


3 Ways Video Content Can Boost Engagement on Your Website

Ask any member of Gen Z and they’ll tell you: Video content is the way to go. With attention spans ever-shrinking, video content is proving to be an easier way to gain the attention of your target audience. There are tons of reasons to consider incorporating video content in your marketing strategy. If you’ve ever [...]


5 Tasks a Web Marketing Company Can Take off Your Plate

Being a business owner can sometimes be chaotic. You wear many hats and have a hand in every part of your business. When it comes to marketing, there’s a whole other list of tasks that need to be completed. Without marketing, your business won’t take off like you want it to. To make sure you [...]


SEM and SEO: How Do They Work?

Getting traffic to your website can sometimes feel like you’re trying to herd cats. Customers often have so many companies trying to vie for their attention. However, there are a couple of secret weapons that businesses can use:  SEM and SEO. SEO vs. SEM The fundamental difference between SEO and SEM is the type of [...]

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