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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity.Send us a message if you have any questions.

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How to Measure Your Link Building Efforts

Although some would say we’re still in the Wild West days of internet usage, the truth is that search engines like Google have instilled a sense of order with their algorithms, putting an end to many nefarious, black hat practices that allowed unscrupulous businesses to gain unwarranted click-through via linking schemes.  These days, it may [...]

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Why is Your Average Cost Per Click So High and How Can You Fix It?

When it comes to cost per click, the main concern most business owners have is cost, and considering how fast costs can skyrocket, this is a valid concern.  Naturally, you have to balance what you spend against returns, as with any marketing or SEO effort, but when you don’t know what the return will be, [...]

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How Many Keywords Should You Be Tracking at One Time?

When it comes to the ideal number of keywords to use to draw people to your site, the answer unfortunately isn’t as simple as a specific number. It’s a fluid and circumstantially dependent answer. As is the case with many situations in life, the answer lies in seeking out quality rather than quantity. The Nature of Your Website [...]

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The importance of CRO in digital marketing

So, you’ve created a product everybody will crave.  Better yet, you’ve developed an idea that will change the world and everyone in it.  Whatever your arena might be, you’ve developed a plan for online action, and your website has gone live.  Terrific!  Celebrate! But keep it brief.  For now the hard part begins — getting people to [...]

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How To Find Orphaned Web Pages On Your Site And What To Do With Them

Locating web pages without links can be a real headache. If your site has pages that search engines and other users are not able to read, you could have a significant problem on your hands. Fortunately, there is a way to fix these orphaned pages, so if you need some assistance locating them on your [...]

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Do Domain Names And Domain Extensions Affect SEO?

On their own, domain names do not have much impact on SEO. Recent studies have shown that search engines tend to assign the same value to recently registered domains until other factors become an issue. From the beginning, all pages have the potential to achieve a higher ranking. However, SEO comes into play when you [...]

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How Long Will It Take To Start Seeing Results From Your Digital Marketing Efforts?

In the world of digital marketing, results are everything. As such, we often seek to yield them as soon as possible. While this is certainly an admirable goal, it is important to remember that meaningful results take time. It is not hard to achieve short term gains using manipulated links and various SEO tactics—however, these [...]

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5 Influencer Marketing Trends That Are On The Rise

Influencer marketing no longer applies to working solely with a single influencer in order to promote your product or service. Today, influencer marketing has become much more strategic, multifaceted, and superfluous. With that in mind, it is imperative to pay attention to annual trends so you can mold your strategy in accordance or in contrast [...]

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Ways To Drive Traffic To Your Website Outside Of SEO

Most of us realize that SEO is a surefire means of generating web traffic. However, it is important to keep in mind that there are other ways of generating traffic that could potentially fill some additional gaps that SEO alone would not be able to address. Driving traffic through these other means will result in [...]

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What Are Important Things To Look For When Vetting Influencers?

Today more people than ever are using social media. As a business, there are a myriad of ways to reach a broad audience just by advertising on various social media platforms. In this regard, it certainly pays to have an influencer at your disposal to raise brand awareness and capture an audience that you may [...]

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