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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

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Five Ways to Improve Your Google Ranking

SEO has come far since the early aughts. For Google, it’s still evolving to this day, with hundreds of changes to the algorithms being estimated per year. That’s one of the reasons why it’s a little more difficult to game the system and get your site to the top of the rankings. There are countless [...]


Three Types of Content You Should Feature on Your Website

We live in a world of content.  It’s everywhere, all the time, and usually all at once. It’s likely that you have this blog sharing space with three other tabs on your browser or read paired with a true crime podcast and/or a compilation of cute cat videos playing in the background.  And that’s fine! [...]


Creative Ways to Provide Value to Customers Through Your Blog

Blogs have long been recognized as beneficial tools for building a brand online. In a competitive marketplace, they provide a cost-effective route to reaching a wide variety of consumers and adding a personalized touch to important content. The question isn’t so much about the effectiveness of blogs. Instead, it’s about how they can provide even [...]


Social Media Overview: Platforms Your Business Should Participate In

Perhaps more than ever before, the power of social media is impossible to ignore. These platforms affect the ways that we connect with others, understand current events, and grow our businesses within the digital world. Brands and reputations have the potential to blossom and thrive on social media. Platforms of this nature provide businesses with [...]


Do’s and Don’ts for an Eye-Catching Homepage

A growing client base is the lifeblood of any business. Turning casual browsers into loyal customers begins by effectively communicating your company’s unique brand image. So where exactly does that happen? Clear communication begins with the creation of an eye-catching homepage! Creating a standard homepage isn’t all that difficult. Creating a homepage that effectively captures [...]


Keywords: Why Do They Matter?

If you’ve worked in the world of marketing or website design in any capacity, you’ve likely heard the term “keywords” tossed around a time or two. While this word is common in digital lingo, it’s far less likely to be understood when it comes to its real value for search engine optimization (SEO). Yes, keywords [...]


5 Tools to Make Your Website More Interactive

If your website isn’t interactive, then it’s a safe bet that visitors probably aren’t engaging with your content. It’s not enough to just have an online presence anymore. If you want to successfully compete in the e-Commerce world, then it’s essential to understand what it takes to drive users to your site…and keep them there! [...]


Top Trends in Web Design in 2021

First impressions are everything, especially when it comes to your website. We’re all inundated with content from advertisers who are vying to capture our attention. So if you want your e-Commerce business to cut through the noise and reach more consumers, you need to be able to grab viewers’ attention and keep them engaged with [...]


Local Landing Pages: Top Reasons Why Localized Content Matters

Establishing an e-Commerce website allows you to reach thousands of potential customers across multiple markets — that is simply the power of the Internet. Businesses no longer have to limit their reach to local clients. Thanks to all of the digital platforms available to us, we can target a greater number of people, all while [...]


Creative Ways to Get Clients to Engage with Your Web Content

User engagement is the key to creating a successful website. You don’t just want people to simply find your page…you also need them to read and engage with your content, whether that means filling out a form, commenting on a post, making a purchase, or clicking on a call-to-action button. When your audience is engaged, [...]

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