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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

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The 5 Most Impactful Digital Marketing Strategies

You already understand the importance of strong web design, ongoing SEO efforts, and paying attention to social media.  These are the foundations of a strong online marketing strategy.  However, you need to do more if you want the best opportunity to reach and convert your target audience. This means engaging in marketing strategies that earn [...]


Managing Your PPC During the Coronavirus Crisis

Brick-and-mortar businesses are suffering incredibly right now, with non-essential businesses closing to the public, and even essential businesses seeing a major slow-down.  That said, people sequestered in their homes still want access to goods, which gives any company operating in the online arena an opportunity to meet demand in a different way. If you have [...]


How to Create Relevant and Engaging Content Right Now

As a business owner, your approach to content creation always centers on upholding core values and reaching company goals.  In order to create a strong and enduring brand identity, you need content that supports brand messaging. However, no business is an island, and at times like this, when we’re embroiled in a crisis of global [...]


The Importance of Social Media During the COVID-19 Pandemic

There are two important reasons for businesses to focus on social media right now.  One is that people are stuck at home and looking for ways to pass the time, which means turning to social media for entertainment and connection.  The other is that people are devouring information at an incredible rate, and you need [...]


Why It’s Important to Conduct A/B Tests for Your Landing Pages

We seem to be living in an era where feelings and beliefs share the same prestige and reliability as actual facts, but as a responsible business owner, you can’t necessarily afford to base your decisions on instinct or intuition.  You need data, analysis, and reasoning to make the best possible choices and maintain a profitable [...]


Marketing Your Business in the Coronavirus Era

Despite the rhetoric that the Coronavirus is “just a flu”, evidence thus far has proven it to be a virulent and deadly strain of this seasonal virus.  As a result, governments across the globe are taking appropriate action to curb the spread, and the orders to observe social distancing, work from home, and self-isolate have [...]


How to Simplify Your Website Structure

When it comes to designing your business website, you probably have a lot of things you want to include, from essential messaging, to optimizable content, to visual elements designed to support your brand image, as well as grab and hold viewer attention.  That said, it pays to view your website with an editorial eye. When [...]


How to Effectively Maximize Your Digital Ad Spend

There’s no denying the appeal of Google Ads (formerly AdWords), Facebook Ads, and other digital advertising platforms when it comes to reaching an audience and boosting desired conversions.  Of course, if you don’t have a targeted strategy that includes oversight and the flexibility to pivot, you could end up spending a ton of money and [...]


How Does Google Detect Invalid Clicks?

Google’s primary concern has always been user satisfaction.  If you’ve been running an online business for long, you’ve no doubt suffered through a slew of animistic algorithm updates, from Panda, to Penguin, to Hummingbird, to Pigeon, and beyond, each one imposing a stricter set of guidelines pertaining to relevance of content and keywords. Of course, [...]


What is Organic Traffic and Why is it So Important?

As a business owner, you’re always trying to get people in the door, whether they’re patrons who have shopped with you before, prospective customers that already have an interest in your products or brand, or people who have never heard of you.  Attracting these customers comes with varying degrees of difficulty. Luckily, you have an [...]

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