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The Ultimate Guide to PPC Ad Formats

Pay-per-click (PPC) ads are a valuable marketing tool that can boost your brand’s online presence and drive more sales. However, you need the right strategy to benefit your business and its unique needs. Enter Net Profit Marketing. We’re here to give you the ultimate guide to PPC ad formats.

Text Ads

As its name implies, a text ad features text and links that promote your brand’s products or services. Text ads have two or three 30-character headlines and one or two 90-character description lines and appear at the top of search results pages. Text ads have been around for a long time and are great tools to include in your marketing arsenal.

Responsive Search Ads (RSAs)

RSAs can help you target more specific audiences. All you have to do is upload multiple headlines and descriptions, then sit back, relax, and let Google’s machine learning optimize these ads in real time. Once Google gathers enough data on customer behaviors and interactions with your ads, it can customize them to boost click-through rates.

Local Service Ads

If you’re a local business, local service ads are a great advertising format to boost online visibility in your community. These ads only appear at the top of internet search results for relevant local businesses to the person searching.

Additionally, these ads will display information such as company reviews, ratings, phone numbers, hours of operation, and more. These advertisements allow local businesses to connect with prospects likely ready to convert.

App Install Ads

If your business has a mobile app, an app install ad will allow users to download it straight from the advertisement. These ads are displayed in various places, including within search results, websites, social media feeds, and more.

Google Maps Ads

Google Maps is extremely popular, so advertising there can help boost brand recognition in your area. These ads are mostly powered by location extensions. When people click on them, they take them to the location rather than a website.

Call-Only Ads

Call-only ads are mobile versions of text ads that only allow users to, you guessed it, call from the ad. When someone clicks on a call-only ad, it doesn’t necessarily mean they’re calling your business. Instead, it means your phone number is put into the dialer. These ads aren’t as popular as some of the others in this list, like local service ads, but they can still drive curious callers to your brand.

PPC Ads Can Elevate Your Brand

There are many PPC ad formats to choose from — from RSAs to app install ads. They can all help boost your brand’s SEO and drive new leads. Search engines are constantly evolving and throwing new types of ads into the mix, so try to stay updated on the latest trends.

If you need help picking suitable ad formats for your business goals, turn to a team of marketing experts like those at Net Profit Marketing. Call us today, and we’ll help you with your ad format marketing strategy.

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