421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
Anytime you add content to your website (text, images, etc.), you want to ensure that you’re keeping up with SEO and accessibility best practices. If you don’t, search engine giants like Google may not promote your page as much as you’d like. That makes including image alt text extremely important. Understanding Image Alt Text If [...]
The meteoric rise of AI-generated content can be a tempting prospect for business owners looking to scale up their content strategy or eliminate the cost of hiring a writer. After all, why not take advantage of the ability to generate compelling content at the touch of a button? But artificial intelligence isn’t quite the creative [...]
If you want a great way of engaging with prospects and customers on your business’s website, consider uploading downloadable content. Downloads help people remember your company, and they establish your business as an authority in your industry. This content has the potential to turn interested leads into long-term customers. Examples of Downloadable Content Some examples [...]
The highest priority of the modern digital professional is to develop and sell their own unique brand with the aim of becoming more marketable. One great way to gain a competitive edge in the digital marketplace is to build a professional website. It all starts with crafting a compelling bio that details your background and [...]
What is the “why” behind an online search? When a user types a specific string of words, such as “best sushi restaurant,” search engines must parse out what the user is looking for. Are they seeking the best sushi restaurant or just the best one near them? Or are they typing a movie title? This [...]
While repurposing old content may feel lazy, in reality, it can be a strategic way to better serve your current and potential customers. Creating new blog posts, videos, and guides is a huge use of resources, and it’s not always feasible or even advisable. However, search engine optimization (SEO) and search intent demand that businesses [...]
Copywriting flaws obscure information behind a cloud of poor delivery. When mistakes happen, it doesn’t matter how much the reader could benefit from the subject at hand; they’ll never get past the weak writing. For every written ad, radio commercial, movie product placement, or targeted email, the copywriting must connect with the recipient to drive [...]
Blogs are essential for earning trust. By demonstrating your proficiency, experience, and personality, users are more likely to rely on you in the future and purchase your goods and services. But to get the most value from blogs, they must be appropriate for your audience, which requires you to adopt the correct tone, format, and [...]
There are thousands of marketing terms out there, making it impossible to learn them all. But one that should stand out to your business, especially if you operate in a niche category or serve a specific group of customers, is vertical marketing. What Is Vertical Marketing? Vertical marketing refers to a set of strategies intended [...]
Traffic is vital to any online business. If no one sees your website, how can anyone buy what you offer? While increasing your traffic is a primary concern, it can also be challenging. If you’re struggling to increase online visibility, here’s how to get more visitors to your website and build the thriving business you’ve [...]