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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

Prashant Verma: Author Archive

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What Makes a Mobile-Friendly Site?

Today, more people than ever are using mobile devices to research, shop, connect via social media, and complete so many other tasks. That’s not changing any time soon. The use of mobile devices is expected to grow exponentially over the next few years. In response to this, Google has changed its algorithms to prioritize mobile-friendly [...]

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A Guide to Internal and External Links

When you use links on your website, you improve your site’s search engine optimization (SEO) and elevate the overall quality of your content. However, to get the best results, you should know the difference between internal and external links. This article covers this difference, as well as best practices for using both. What are Internal [...]

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3 Tools to Take Your SEO to the Next Level

With the constant influx of new businesses popping up online, it gets more difficult to get your name out there every day. With every new business creating websites, utilizing digital marketing, and perfecting their SEO, it may seem like there isn’t enough room for everyone. But a well-optimized website that incorporates strong SEO is still [...]

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5 Mistakes You Might Be Making on Your Website

In the internet age, it’s nearly impossible to be competitive without a website. But just having a website isn’t enough to impress and convert potential customers. If you want to stand out in the online world, you need a truly well-designed and intuitive website. When it comes to making a great website, there are steps [...]

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Creative Ways to Drive Holiday Traffic with Digital Marketing

Every year, it seems that marketing for the holidays starts earlier and earlier. The truth is that it’s never too early to get a leg up on the competition — and this year is no exception! Whether you are marketing for Halloween, Thanksgiving, Christmas, or something else, planning your holiday marketing strategy now will give [...]

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What Is Organic Search Traffic (and How Can You Get It)?

Google and other prominent search engines have become increasingly powerful tools for consumers. Being able to search for something and find the perfect website in a matter of seconds has provided worldwide access to information like never before. But these search engines are also powerful tools for the owners of websites. Having a place where [...]

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Raising Your Rankings: 5 Mistakes to Avoid in Your SEO

Have you been devoting hours to search engine optimization, only to produce lackluster results? Trust us, you are not alone. Many well-meaning business owners create quality content, only to undermine their own SEO efforts by making one or two critical mistakes. These pitfalls can quickly derail your marketing efforts. With that in mind, below, we [...]

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How Often Should You Audit Your Website?

So your SEO efforts are finally paying off. Your website is steadily climbing the rankings of search engine results pages (SERPs) and you are earning more traffic than ever.  But do you know how to continue improving or why your last campaign was so successful? Unless you have been conducting regular website audits, then the [...]

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5 Strategies to Stand Out in the Digital Realm

The digital revolution has presented many new and exciting opportunities for your business. However, you are not the only one that is trying to capitalize on a favorable marketing environment!  Thousands of businesses are creating websites, implementing digital marketing strategies, and competing for a finite market share. With all of this competition, you may be [...]

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4 Innovative Ways to Increase Online Sales

Every year, eCommerce accounts for a larger portion of the total consumer market share. This comes as no surprise, as shopping online is incredibly convenient and allows consumers to rapidly compare different products. While eCommerce offers benefits to buyers, the sheer number of vendors that are on the internet can make it challenging for you [...]

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