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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

Prashant Verma: Author Archive

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Seasonal Marketing Strategies: How to Prepare Effective Campaigns for the Spring Season

As a business owner or marketer, it’s crucial to take advantage of every opportunity to connect with your audience. A change of seasons often comes with a shift in consumer moods and sentiments. These emotional changes can sometimes make them more receptive to particular marketing offers and tactics. As winter comes to a close and [...]

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Why Every Business Needs a Data-Driven Approach to Digital Marketing

As a business owner, you know that “data-driven marketing” is so much more than just a buzzword. Without the right data, you may find it difficult to take the actions that lead to marketing success. If your marketing isn’t quite producing the results you want, learn how adopting a data-driven approach can help you fill [...]

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PPC vs. Organic Search: Which Strategy Is Right for Your Business?

Marketers and business owners alike each have two major options for search engine marketing: the organic path and the paid route. Both have their benefits, drawbacks, and best use cases, which means creating an effective marketing plan requires an in-depth understanding of which to use and when. The Benefits and Drawbacks of PPC Search engine [...]

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How to Avoid Common Pitfalls When Launching a New Website

Launching a new website can be an exciting venture. But in the midst of your enthusiasm, it’s important to be aware that there are a variety of common mistakes that can tank your success and keep you from experiencing results. As your launch nears, here are five pitfalls you must do your best to avoid: [...]

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Top Tips for Running Effective Seasonal PPC Campaigns

As any business owner can attest, consumer behavior is often heavily influenced by the current season. It’s the reason swimsuits sell well in the spring and why toys are hot commodities by the end of the year. However, more people spending money at specific times triggers increased competition as businesses vie for customers’ attention. During [...]

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Is Interactive Content the Future of Digital Marketing?

Undoubtedly, content still reigns supreme in digital marketing. However, if you want to appeal to a new generation of consumers, interactive content should be where you’re investing your time and energy. As the world becomes more connected through social media and other forms of online community, people have begun to crave interaction from their friends, [...]

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What Is Mobile-First Design and Why Is It Important?

Experts estimate that there are over four billion smartphone users in the world and that the population of mobile device users now accounts for the global majority. Consequently, marketers and business owners yearning to reach a wide audience should be looking to cater to this majority by way of mobile-first design. Below, learn what creating [...]

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Viral Marketing: The Benefits of Creating Contagious Content

If you think back throughout your life, you can likely recall at least one piece of viral marketing you have encountered. From Old Spice’s “The Man You Could Smell Like” campaign to the Ice Bucket Challenge that raised over $100 million for ALS research, there are many examples of marketing that have spread like wildfire. [...]

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Tips to Encourage User-Generated Content for Your Brand

User-generated content (UGC) represents one of the most powerful and authentic ways to connect with your target audience. UGC includes anything that everyday people create to promote or draw attention to a brand, product, or service. A few examples include reviews, social media posts, and videos or images. Anytime people start talking about your brand [...]

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How to Implement Cross-Channel Marketing in Your Strategy

Cross-channel marketing involves connecting with your audience using multiple mediums while ensuring the entire journey is cohesive and personalized. For example, you may make someone aware of your brand via social media, nurture the lead over email, and ultimately convert them into a customer by retargeting them with a Google advertisement. As you can imagine, [...]

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