Email marketing is highly effective when done right, but the process of creating emails can be both time-consuming and frustrating, especially if people aren’t opening them.
If your open rate has dropped recently and you’ve lost interested prospects, there are, fortunately, steps you can take to win them back. At Net Profit Marketing, we know what it takes to reengage once interested customers; join us below as we break down everything you need to know.
Crafting the Perfect Win-Back Campaign
Many businesses put significant time, effort, and money into email advertising, and that’s because the practice is proven to work well — even better than direct marketing. With that in mind, a win-back email campaign can help reengage members of your audience who have lost interest in your brand, but what’s the best way to go about it?
First, you need to try to determine why customers lost interest to begin with. If you aren’t sure, you can try to gather customer feedback or evaluate recent reviews for any insights. Common reasons prospects stop opening emails include things like:
- Being sent too many pieces
- Subject lines that don’t generate enough hype
- Only signing up because you offered a “one-time” deal
- Poor experiences with your business
Once you understand your target audience’s thoughts and feelings, you can market to them more effectively.
Win-Back Campaign Best Practices
What can you incorporate into your emails to win back prospects? Here are some tips to help get your campaign started:
1. Have a Step-by-Step Plan
Following a well-thought-out sequence can help you address lost customers more effectively. Consider the following example plan:
- Remind leads your business exists
- Offer an incentive
- Provide multiple chances to respond
- Tell users that you’ll unsubscribe them but that they can resubscribe whenever they want to
The more organized you are, the better results you’ll get.
2. Show Off Your Improvements
If you’ve made improvements to your business to boost customer retention, don’t be afraid to shout it from the rooftops! Update lost customers on what you’ve accomplished since they’ve been gone, recognize your past relationships, and remind them of why they subscribed to your mailing list in the first place.
3. Offer Incentives
A surefire way to bring customers back is free stuff (or at least a great discount)! Consider offering incentives such as:
- Bonus gifts
- Free or reduced shipping
- A free consultation
- Extra reward points if you have a loyalty program
A generous offer could separate your brand from competitors in your customers’ inboxes.
Win Back Customers With Net Profit Marketing
Reengaging with lost customers can be challenging, but if you get it right, the results will prove to be well worth it. Determine why they left to begin with, create a solid plan, show off any improvements you’ve made, and offer incentives to excite your prospects.
If you need help with your win-back email campaigns, turn to the marketing experts at Net Profit Marketing. We’ll do what it takes to draw more customers to your website and boost your revenue as a result. Contact us today to learn more.
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