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Despite the rhetoric that the Coronavirus is “just a flu”, evidence thus far has proven it to be a virulent and deadly strain of this seasonal virus. As a result, governments across the globe are taking appropriate action to curb the spread, and the orders to observe social distancing, work from home, and self-isolate have [...]
It’s a brand new year, which means new email marketing tactics. Rather than following tired fads, 2019 is all about honing a classic subscriber-centric strategy. Brands are increasingly putting the customer’s journey at the forefront of their email marketing strategies. Accomplishing this goal in an effective manner requires a fair amount of insight from the [...]
Email marketing, when done well, can be an effective tool for securing new customers as well as retaining current customers. With that being said, we have all been on the receiving end of an email marketing campaign that had us feverishly searching for the “unsubscribe” button. Email campaigns are incredibly effective, but can become a [...]
Drip email campaigns, like many marketing strategies, have vacillated as the go-to strategy for content marketing. Their value is in that, by definition, they are marketing messages sent at a particular time and tempo in order to increase sales. The best kinds of drip campaigns are those that are not only timely, but also build [...]
Google Alerts, a service that allows users to get email updates with new content across the web pertaining to specific search terms, is nothing new. In fact, you might be surprised to learn that this handy service has been available for nearly fifteen years at this point. What you might not know is that Google [...]
As a consumer yourself, you are no doubt flooded with scads of marketing emails during the holiday season, so you know how much competition there is to grab consumer attention. As a business owner, this shouldn’t deter you from launching email marketing campaigns. Even if competition is tough, you still have to show up to [...]
The best way to reach a broad amount of leads in a short time span is undoubtedly via email. After developing a large lead list, simply send a targeted email and watch the responses roll in. The only caveat is that these emails are easily ignored (and sometimes relegated to the spam folder). For this [...]
iContact is a great single opt-in email marketing service that I’ve used myself and with clients successfully. While I do use Aweber in certain situations (more for your Internet marketing lists), iContact is a good choice to use with many small businesses because they allow you to upload your list without first checking it. Don’t [...]
I’ve had a lot of questions lately about Aweber email marketing and whether you can have an Aweber single opt-in list or whether it just has to be the classic double opt-in list that has made them famous. I’ve also had questions about list migration to Aweber. They are a little more strict on migrating [...]
Update 4/10/2010 – Added information on Aweber reports and autoresponders Update: You can use an Aweber Single Opt-in List Aweber Email Marketing Review Aweber is an email list marketing company that helps you capture leads and email addresses for contacts in lists that you can then send messages and newsletters to. It’s permission eMarketing at [...]