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Virtually everyone has a presence on social media these days, including every business. Social media simply makes for an effective marketing tool to boost customer engagement and drive more leads, and when you combine that power with your other marketing channels, you can increase your sales without breaking your budget. With that in mind, let’s [...]
Talk-to-text technology still has a few kinks to work out, as anyone who uses it for hands-free mobile messaging is no doubt aware, but it’s getting better and better all the time. In fact, it is estimated that voice recognition technology is now about 95% accurate, which is incredible considering how many social snafus it [...]
Each year, the focus of SEO strategy shifts just a bit, and if you fall behind, you could lose search positioning to competitors and miss out on opportunities to connect with new customers. So, what’s trending in 2018? Which SEO tactics have proven most effective in the first half of the year? Here are a [...]
Voice technologies have been growing in leaps and bounds over the last several years. By now, pretty much everyone has at least a passing familiarity with ubiquitous voice interfaces like Siri, Alexa, Google Home, and Cortana, as well as the many in-home and mobile devices these programs function on. All users have to do is [...]
When it comes to marketing, most businesses want to cast a wide net. It only makes sense to try to reach the largest audience possible in order to build brand awareness, increase traffic, and boost patronage. Right? The only problem with the blanket approach is that you’re spending money to reach a few people that [...]
When businesses spend money, they do so with the goal of seeing a return on investment. This is especially true of marketing, a field that operates with the ultimate aim of bringing in new customers and encouraging sales. How can a business tell when efforts are paying off? This is accomplished by tracking key performance [...]
We all know viral content has a special something that pops and sizzles in the imagination. What is it? Turns out it’s both an art and science. It’s both the magic and the ordinary. And yes, it’s both inspiration and part perspiration. Though some of it’s simple. A game. There are words and phrases and [...]
Two years ago Google launched its Accelerated Mobile Pages (AMP) project, which aimed to make pages load instantly on the mobile web. An AMP-only policy is unlikely, but some of the fundamentals of AMP sites are becoming essential. We all know Internet traffic on mobile devices has skyrocketed–some statistics put this number at over 52% [...]
When it comes to content marketing, you can’t really take a willy-nilly approach. A fly-by-the-seat-of-your-pants mentality might work for something like choosing your daily meals, but think of how much time and money you’d save by planning your meals for the week, hitting the grocery store, and conducting all your food prep at once. When [...]
Google Alerts, a service that allows users to get email updates with new content across the web pertaining to specific search terms, is nothing new. In fact, you might be surprised to learn that this handy service has been available for nearly fifteen years at this point. What you might not know is that Google [...]