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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity.Send us a message if you have any questions.

Web Content Category

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How to Choose Effective CTAs for Your Display Ad

When you encounter prospective customers in cyberspace, you know you have mere seconds to catch their interest.  It helps, of course, if you target consumers that have already shown an interest in your product, which is why you create personas and utilize tools like Google Analytics to zero in on the right consumers. Once you [...]

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How to Choose the Perfect Domain Name for Your eCommerce Business

You know how important a domain name is.  It will come to define your business and your brand, make it easy for prospective customers to find you and for patrons to remember your location in the vast worldwide web, and generally determine the ease of access to your online operation.  Ideally, you’ll be able to [...]

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Bad Content Marketing Habits and How to Stop Them

Over the last few years, content marketing became the norm as businesses sought new ways to connect with consumers online in a non-threatening way.  Aggressive, hard-sell tactics turned consumers off, so a kinder, gentler approach was needed, one in which companies could sell themselves by giving away valuable content that consumers wanted.  The goal was [...]

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What are the essential elements of a good homepage?

People often say don’t judge a book by its cover; however, we almost always do. A homepage is no different. It is the first interaction a visitor has with your website, so you better believe that they are going to judge you on it accordingly. From a marketing standpoint, the homepage is ground zero for [...]

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5 Essential Copywriting Tips to Make Your Content Go Viral

We all know viral content has a special something that pops and sizzles in the imagination. What is it? Turns out it’s both an art and science. It’s both the magic and the ordinary. And yes, it’s both inspiration and part perspiration. Though some of it’s simple. A game. There are words and phrases and [...]

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How to Map Out Your Content Marketing Strategy for 2018

When it comes to content marketing, you can’t really take a willy-nilly approach. A fly-by-the-seat-of-your-pants mentality might work for something like choosing your daily meals, but think of how much time and money you’d save by planning your meals for the week, hitting the grocery store, and conducting all your food prep at once. When [...]

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How Google Alerts Can Help Grow Your Business

Google Alerts, a service that allows users to get email updates with new content across the web pertaining to specific search terms, is nothing new. In fact, you might be surprised to learn that this handy service has been available for nearly fifteen years at this point. What you might not know is that Google [...]

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How to Select Holiday Keywords for SEO

The holidays are the busiest shopping season of the year, so it’s only natural that businesses would want to capitalize on the frenzy of spending to boost annual sales totals. Of course, there’s a lot of competition to grab consumer attention, and businesses that want to succeed need to create a solid strategy to beat [...]

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How Can Custom Software Development Help Your Business Scale?

One of a business owner’s primary goals is figuring out effective ways of cuttings costs while yielding higher returns. When it comes to software, it may be tempting to use third party applications rather than hiring a developer to create something specifically suited to the specific needs of a business. However, this line of thinking [...]

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How Do You Know If Your Website Has Been Hit With a Google Penalty?

There are any number of reasons why Google might penalize a website. For one thing, the preeminent search giant has been cracking down on black hat SEO over the last several years, with more and more targeted algorithms to weed out offenders using tactics like keyword stuffing and linking schemes to put their content in [...]

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