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Sioux Falls, SD 57104
Marketing is an important part of any business, big or small. The field used to be dominated by mostly brand-pushed or company-generated content. Today, however, the rise of the internet has ushered in the era of user-generated or customer-centric marketing strategies. In this article, we’ll break down what these concepts mean, then finish up by [...]
The beauty of the digitized marketplace is that you can track just about anything. With the help of data collection and analytics tools, you can gather information about dozens of key performance indicators (KPIs) and gain valuable insights about your website. It can be challenging to decide which metrics to track due to the sheer [...]
In the ultra-competitive digital marketplace, simply getting a user to visit your site is a win. However, your end goal is to convert leads and improve sales. If you want to accomplish this mission, you need to keep visitors interested from the moment they land on your website. Most web users have a relatively limited [...]
If you have researched content marketing, you have almost certainly encountered the phrase “know your audience.” This phrase is so widespread because defining your ideal customer is perhaps the most critical step to creating an effective marketing strategy. Once you have defined the ideal customer for your product or service, you can build a campaign [...]
Ask any member of Gen Z and they’ll tell you: Video content is the way to go. With attention spans ever-shrinking, video content is proving to be an easier way to gain the attention of your target audience. There are tons of reasons to consider incorporating video content in your marketing strategy. If you’ve ever [...]
If your website is up and running and you want to give it that extra special touch, a video could very well be the way to go. Videos can be used to show your mission statement, values and procedures. You might have someone you can work with to commission a video, but whether you have [...]
We live in a world of content. It’s everywhere, all the time, and usually all at once. It’s likely that you have this blog sharing space with three other tabs on your browser or read paired with a true crime podcast and/or a compilation of cute cat videos playing in the background. And that’s fine! [...]
Blogs have long been recognized as beneficial tools for building a brand online. In a competitive marketplace, they provide a cost-effective route to reaching a wide variety of consumers and adding a personalized touch to important content. The question isn’t so much about the effectiveness of blogs. Instead, it’s about how they can provide even [...]
If your website isn’t interactive, then it’s a safe bet that visitors probably aren’t engaging with your content. It’s not enough to just have an online presence anymore. If you want to successfully compete in the e-Commerce world, then it’s essential to understand what it takes to drive users to your site…and keep them there! [...]
User engagement is the key to creating a successful website. You don’t just want people to simply find your page…you also need them to read and engage with your content, whether that means filling out a form, commenting on a post, making a purchase, or clicking on a call-to-action button. When your audience is engaged, [...]