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User-generated content (UGC) represents one of the most powerful and authentic ways to connect with your target audience. UGC includes anything that everyday people create to promote or draw attention to a brand, product, or service. A few examples include reviews, social media posts, and videos or images. Anytime people start talking about your brand [...]
When it comes to successful digital marketing, the name of the game is always “value.” Every good marketer knows that if you want a lead to take action, you must be able to provide them with value. And creating data capture content is one way you can provide that value. Data capture content is what [...]
Using content clusters can help boost your online visibility, improving organic traffic and generating more sales in the process, but you may not know how to effectively use them to ensure they positively impact your brand. Net Profit Marketing is here to break it all down. Everything You Need to Know About Content Clusters The [...]
The meteoric rise of AI-generated content can be a tempting prospect for business owners looking to scale up their content strategy or eliminate the cost of hiring a writer. After all, why not take advantage of the ability to generate compelling content at the touch of a button? But artificial intelligence isn’t quite the creative [...]
If you want a great way of engaging with prospects and customers on your business’s website, consider uploading downloadable content. Downloads help people remember your company, and they establish your business as an authority in your industry. This content has the potential to turn interested leads into long-term customers. Examples of Downloadable Content Some examples [...]
The highest priority of the modern digital professional is to develop and sell their own unique brand with the aim of becoming more marketable. One great way to gain a competitive edge in the digital marketplace is to build a professional website. It all starts with crafting a compelling bio that details your background and [...]
While repurposing old content may feel lazy, in reality, it can be a strategic way to better serve your current and potential customers. Creating new blog posts, videos, and guides is a huge use of resources, and it’s not always feasible or even advisable. However, search engine optimization (SEO) and search intent demand that businesses [...]
In 2011, Google updated its algorithm to account for freshness. The popular search engine indicated that it would value new or updated content over older articles and blogs. This meant that outdated content would fall in the rankings, regardless of other factors like the quality of a company’s domain, relevance, or backlinks. Any company that [...]
Imagine the following scenario: You’ve spent hours creating your latest blog post or video, and you’re more than excited to share it with the world. You know people will find your content interesting, and you can hardly wait for the traffic to roll in. You hit the publish button and relax, confident that the next [...]
It’s a no-brainer that you need to regularly publish content if you want to stay in the race with your competitors — but how long should your copy be? Benefits of Short Website Copy Shorter website copy makes it easy to scan the page and find what you’re looking for. Short website copy is also [...]