530 N Kiwanis Ave
Sioux Falls, SD 57104
We seem to be living in an era where feelings and beliefs share the same prestige and reliability as actual facts, but as a responsible business owner, you can’t necessarily afford to base your decisions on instinct or intuition. You need data, analysis, and reasoning to make the best possible choices and maintain a profitable [...]
When it comes to designing your business website, you probably have a lot of things you want to include, from essential messaging, to optimizable content, to visual elements designed to support your brand image, as well as grab and hold viewer attention. That said, it pays to view your website with an editorial eye. When [...]
Your business website is your online interface with current and prospective customers, and as such, it has to virtually fill the role of a brick-and-mortar store. This must be achieved without friendly or helpful salespeople, and without the ability for consumers to touch and closely examine your wares. How, then, do you go about convincing [...]
Even if you’re good at managing your business, it doesn’t necessarily mean that you’re equally adept at planning and executing business strategies in virtual space. This could mean that your virtual interface isn’t exactly yielding anticipated results. If you’re just not seeing the conversions online that you feel you’re capable of and you don’t know [...]
Have you ever had the experience of racking your brain to come up with the perfect word and it simply won’t come to you, so you have to cobble together an unsatisfactory expression of what you’re trying to say? The beauty of language is that there is often a perfect word to describe something, or [...]
Updating and republishing an old blog post can boost website traffic by more than 100 percent. Got your attention? Sure, it’s a great feeling to wrap up a post, publish it, and get started on another one but why not get more mileage out of work you’ve already done? Writers have used a similar strategy—write [...]
Seeing or hearing the word “audit” typically conjures feelings of dread and perhaps even inspires an urge to flee to the hills. In the realm of website marketing, however, auditing is a good thing. A website audit is a tool to help identify any potential issues with a site’s architecture and benefit a business wishing [...]
When it comes to the ideal number of keywords to use to draw people to your site, the answer unfortunately isn’t as simple as a specific number. It’s a fluid and circumstantially dependent answer. As is the case with many situations in life, the answer lies in seeking out quality rather than quantity. The Nature of Your Website [...]
Locating web pages without links can be a real headache. If your site has pages that search engines and other users are not able to read, you could have a significant problem on your hands. Fortunately, there is a way to fix these orphaned pages, so if you need some assistance locating them on your [...]
Information architecture is one of the most overlooked aspects of the web design process because it is often confused with many other areas. Many people use the term interchangeably with technical architecture, navigation, and more. This is very unfortunate because information architecture is a vital component, the backbone if you will, of web design. If [...]