421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
Ten seconds. That’s all you have, on average, to grab the attention of website visitors and convince them to discover more. More than half of all visitors spend 15 seconds or less on any given website. If you don’t impress them in the first 10 seconds of that visit, it’s more likely than not they [...]
Savvy business owners know that merely being online today is not enough. You need to create content that gets your followers to engage with your brand. It’ll be easy to see if you’ve created engaging content. Traffic to your blog will increase, as will the average time visitors spend on your site. Your social media [...]
It’s not enough to rely on the “if you build it, they will come” concept when designing your website. You also need to focus on converting as many visitors as possible into leads or sales after they first visit your page. The unfortunate reality is that the vast majority of your website visitors will never [...]
As a business owner, your approach to content creation always centers on upholding core values and reaching company goals. In order to create a strong and enduring brand identity, you need content that supports brand messaging. However, no business is an island, and at times like this, when we’re embroiled in a crisis of global [...]
We seem to be living in an era where feelings and beliefs share the same prestige and reliability as actual facts, but as a responsible business owner, you can’t necessarily afford to base your decisions on instinct or intuition. You need data, analysis, and reasoning to make the best possible choices and maintain a profitable [...]
When it comes to designing your business website, you probably have a lot of things you want to include, from essential messaging, to optimizable content, to visual elements designed to support your brand image, as well as grab and hold viewer attention. That said, it pays to view your website with an editorial eye. When [...]
Your business website is your online interface with current and prospective customers, and as such, it has to virtually fill the role of a brick-and-mortar store. This must be achieved without friendly or helpful salespeople, and without the ability for consumers to touch and closely examine your wares. How, then, do you go about convincing [...]
Even if you’re good at managing your business, it doesn’t necessarily mean that you’re equally adept at planning and executing business strategies in virtual space. This could mean that your virtual interface isn’t exactly yielding anticipated results. If you’re just not seeing the conversions online that you feel you’re capable of and you don’t know [...]
Have you ever had the experience of racking your brain to come up with the perfect word and it simply won’t come to you, so you have to cobble together an unsatisfactory expression of what you’re trying to say? The beauty of language is that there is often a perfect word to describe something, or [...]
Updating and republishing an old blog post can boost website traffic by more than 100 percent. Got your attention? Sure, it’s a great feeling to wrap up a post, publish it, and get started on another one but why not get more mileage out of work you’ve already done? Writers have used a similar strategy—write [...]