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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity.Send us a message if you have any questions.

Web Content Category

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What is Web Accessibility and Why Does it Matter?

According to the American Community Survey (ACS) from 2015, roughly 12.6% of the population, or about 40 million Americans, are categorized as having disabilities.  These can range from physical disabilities like hearing or vision impairment, or limiting conditions like cerebral palsy or multiple sclerosis, to mental disabilities ranging from depression and schizophrenia to autism and [...]

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Why Your Website Content Shouldn’t be an Afterthought

When you’re designing (or redesigning) your website, you probably want to incorporate the latest styles in layout and design.  You want prominent placement for your logo, easy-to-find contact information, and discreet, but convenient menus for users to navigate. You know you want bold graphics that elevate the appearance of your pages, support your brand image, [...]

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Keyword Intent: How it Can Boost Your Conversion Rate

A lot of effort goes into tracking and predicting keywords search users might choose when looking for specific goods, services, companies, and brands.  Staying aware of trending keywords that are relevant to your brand, your company, and your industry is an essential part of any online marketing strategy. That said, the relative popularity of related [...]

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2019 Content Strategy Ideas that You Shouldn’t Ignore

Content has long been king in the world of online marketing.  In the early days, business exploration of the potential of the worldwide web included website creation and the use of content pretty much solely as a vehicle for SEO.  Of course, search engines were none too pleased about this as it served to deliver [...]

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Why Image Optimization is Crucial for Your Website

Even if you’re not an expert at web design or SEO, you probably have some knowledge of both if you own and operate a business, because you simply can’t run a successful and competitive business these days without an online component.  You might not be the first to know about changing algorithms or new social [...]

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Keyword Research Tips to Max Out Search Traffic in 2019

Pretty much anyone who has owned and operated a website for any length of time understands the importance of keywords.  You want the language on your website to match what search engine users are looking for so that targeted traffic can find you.  Of course, with so many competitors vying for rankings with the same [...]

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Why Does Your Website Have a High Shopping Cart Abandonment Rate?

The incredible tracking capabilities available in the online arena have made it easier than ever before to collect invaluable data on consumer habits.  Analyzing this data can help you to optimize advertising, sales funnels, landing pages, and more, ensuring that targeted customers find you and find what they’re looking for on your website. With all [...]

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How to Choose Effective CTAs for Your Display Ad

When you encounter prospective customers in cyberspace, you know you have mere seconds to catch their interest.  It helps, of course, if you target consumers that have already shown an interest in your product, which is why you create personas and utilize tools like Google Analytics to zero in on the right consumers. Once you [...]

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How to Choose the Perfect Domain Name for Your eCommerce Business

You know how important a domain name is.  It will come to define your business and your brand, make it easy for prospective customers to find you and for patrons to remember your location in the vast worldwide web, and generally determine the ease of access to your online operation.  Ideally, you’ll be able to [...]

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Bad Content Marketing Habits and How to Stop Them

Over the last few years, content marketing became the norm as businesses sought new ways to connect with consumers online in a non-threatening way.  Aggressive, hard-sell tactics turned consumers off, so a kinder, gentler approach was needed, one in which companies could sell themselves by giving away valuable content that consumers wanted.  The goal was [...]

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