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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

Web Content Category


The Significance of Content Amplification: Why It Matters for Your Online Presence

Imagine the following scenario: You’ve spent hours creating your latest blog post or video, and you’re more than excited to share it with the world. You know people will find your content interesting, and you can hardly wait for the traffic to roll in. You hit the publish button and relax, confident that the next [...]


Short vs. Long Website Copy: Which Performs Better?

It’s a no-brainer that you need to regularly publish content if you want to stay in the race with your competitors — but how long should your copy be? Benefits of Short Website Copy Shorter website copy makes it easy to scan the page and find what you’re looking for. Short website copy is also [...]


User-Generated vs. Brand-Pushed Marketing: Which Content Do Audiences Prefer?

Marketing is an important part of any business, big or small. The field used to be dominated by mostly brand-pushed or company-generated content. Today, however, the rise of the internet has ushered in the era of user-generated or customer-centric marketing strategies. In this article, we’ll break down what these concepts mean, then finish up by [...]


3 Trends You Should Be Tracking on Your Website

The beauty of the digitized marketplace is that you can track just about anything. With the help of data collection and analytics tools, you can gather information about dozens of key performance indicators (KPIs) and gain valuable insights about your website. It can be challenging to decide which metrics to track due to the sheer [...]


6 Innovative Ways to Engage Visitors on Your Website

In the ultra-competitive digital marketplace, simply getting a user to visit your site is a win. However, your end goal is to convert leads and improve sales. If you want to accomplish this mission, you need to keep visitors interested from the moment they land on your website. Most web users have a relatively limited [...]


Target Market: Why It’s Vital to Define Your Ideal Customer

If you have researched content marketing, you have almost certainly encountered the phrase “know your audience.” This phrase is so widespread because defining your ideal customer is perhaps the most critical step to creating an effective marketing strategy. Once you have defined the ideal customer for your product or service, you can build a campaign [...]


3 Ways Video Content Can Boost Engagement on Your Website

Ask any member of Gen Z and they’ll tell you: Video content is the way to go. With attention spans ever-shrinking, video content is proving to be an easier way to gain the attention of your target audience. There are tons of reasons to consider incorporating video content in your marketing strategy. If you’ve ever [...]


Do’s and Don’ts of Videos for Your Website

If your website is up and running and you want to give it that extra special touch, a video could very well be the way to go. Videos can be used to show your mission statement, values and procedures. You might have someone you can work with to commission a video, but whether you have [...]


Three Types of Content You Should Feature on Your Website

We live in a world of content.  It’s everywhere, all the time, and usually all at once. It’s likely that you have this blog sharing space with three other tabs on your browser or read paired with a true crime podcast and/or a compilation of cute cat videos playing in the background.  And that’s fine! [...]


Creative Ways to Provide Value to Customers Through Your Blog

Blogs have long been recognized as beneficial tools for building a brand online. In a competitive marketplace, they provide a cost-effective route to reaching a wide variety of consumers and adding a personalized touch to important content. The question isn’t so much about the effectiveness of blogs. Instead, it’s about how they can provide even [...]

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