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The meteoric rise of AI-generated content can be a tempting prospect for business owners looking to scale up their content strategy or eliminate the cost of hiring a writer. After all, why not take advantage of the ability to generate compelling content at the touch of a button? But artificial intelligence isn’t quite the creative [...]
If you want a great way of engaging with prospects and customers on your business’s website, consider uploading downloadable content. Downloads help people remember your company, and they establish your business as an authority in your industry. This content has the potential to turn interested leads into long-term customers. Examples of Downloadable Content Some examples [...]
The highest priority of the modern digital professional is to develop and sell their own unique brand with the aim of becoming more marketable. One great way to gain a competitive edge in the digital marketplace is to build a professional website. It all starts with crafting a compelling bio that details your background and [...]
While repurposing old content may feel lazy, in reality, it can be a strategic way to better serve your current and potential customers. Creating new blog posts, videos, and guides is a huge use of resources, and it’s not always feasible or even advisable. However, search engine optimization (SEO) and search intent demand that businesses [...]
In 2011, Google updated its algorithm to account for freshness. The popular search engine indicated that it would value new or updated content over older articles and blogs. This meant that outdated content would fall in the rankings, regardless of other factors like the quality of a company’s domain, relevance, or backlinks. Any company that [...]
Imagine the following scenario: You’ve spent hours creating your latest blog post or video, and you’re more than excited to share it with the world. You know people will find your content interesting, and you can hardly wait for the traffic to roll in. You hit the publish button and relax, confident that the next [...]
It’s a no-brainer that you need to regularly publish content if you want to stay in the race with your competitors — but how long should your copy be? Benefits of Short Website Copy Shorter website copy makes it easy to scan the page and find what you’re looking for. Short website copy is also [...]
Marketing is an important part of any business, big or small. The field used to be dominated by mostly brand-pushed or company-generated content. Today, however, the rise of the internet has ushered in the era of user-generated or customer-centric marketing strategies. In this article, we’ll break down what these concepts mean, then finish up by [...]
The beauty of the digitized marketplace is that you can track just about anything. With the help of data collection and analytics tools, you can gather information about dozens of key performance indicators (KPIs) and gain valuable insights about your website. It can be challenging to decide which metrics to track due to the sheer [...]
In the ultra-competitive digital marketplace, simply getting a user to visit your site is a win. However, your end goal is to convert leads and improve sales. If you want to accomplish this mission, you need to keep visitors interested from the moment they land on your website. Most web users have a relatively limited [...]