530 N Kiwanis Ave
Sioux Falls, SD 57104
Pretty much anyone who has owned and operated a website for any length of time understands the importance of keywords. You want the language on your website to match what search engine users are looking for so that targeted traffic can find you. Of course, with so many competitors vying for rankings with the same [...]
The incredible tracking capabilities available in the online arena have made it easier than ever before to collect invaluable data on consumer habits. Analyzing this data can help you to optimize advertising, sales funnels, landing pages, and more, ensuring that targeted customers find you and find what they’re looking for on your website. With all [...]
When you encounter prospective customers in cyberspace, you know you have mere seconds to catch their interest. It helps, of course, if you target consumers that have already shown an interest in your product, which is why you create personas and utilize tools like Google Analytics to zero in on the right consumers. Once you [...]
You know how important a domain name is. It will come to define your business and your brand, make it easy for prospective customers to find you and for patrons to remember your location in the vast worldwide web, and generally determine the ease of access to your online operation. Ideally, you’ll be able to [...]
Over the last few years, content marketing became the norm as businesses sought new ways to connect with consumers online in a non-threatening way. Aggressive, hard-sell tactics turned consumers off, so a kinder, gentler approach was needed, one in which companies could sell themselves by giving away valuable content that consumers wanted. The goal was [...]
People often say don’t judge a book by its cover; however, we almost always do. A homepage is no different. It is the first interaction a visitor has with your website, so you better believe that they are going to judge you on it accordingly. From a marketing standpoint, the homepage is ground zero for [...]
We all know viral content has a special something that pops and sizzles in the imagination. What is it? Turns out it’s both an art and science. It’s both the magic and the ordinary. And yes, it’s both inspiration and part perspiration. Though some of it’s simple. A game. There are words and phrases and [...]
When it comes to content marketing, you can’t really take a willy-nilly approach. A fly-by-the-seat-of-your-pants mentality might work for something like choosing your daily meals, but think of how much time and money you’d save by planning your meals for the week, hitting the grocery store, and conducting all your food prep at once. When [...]
Google Alerts, a service that allows users to get email updates with new content across the web pertaining to specific search terms, is nothing new. In fact, you might be surprised to learn that this handy service has been available for nearly fifteen years at this point. What you might not know is that Google [...]
The holidays are the busiest shopping season of the year, so it’s only natural that businesses would want to capitalize on the frenzy of spending to boost annual sales totals. Of course, there’s a lot of competition to grab consumer attention, and businesses that want to succeed need to create a solid strategy to beat [...]