If you want a great way of engaging with prospects and customers on your business’s website, consider uploading downloadable content. Downloads help people remember your company, and they establish your business as an authority in your industry. This content has the potential to turn interested leads into long-term customers.
Some examples of downloadable content include:
- White papers
- Membership guides
- Videos and podcasts
In order for Google to promote your content and drive more traffic to your website, you must optimize it as much as possible.
There are three main ways to optimize this content on your website:
When a potential customer downloads your file, you want the name of it to make sense. For example, let’s say you have a PowerPoint download on your website of a presentation you did on the automotive industry. You want the name of the file to mention your business and the topic of the presentation (preferably a keyword).
That way, if people save your file to look at later, they’ll remember what it’s about and who wrote it. Additionally, relevant title names with keywords can help boost your website’s search engine ranking.
Downloads can establish your business as an expert in your industry, so put your company’s name all over them. List your business as the author of every download, and make sure your contact information is visible on each document. This is a great way to attract and retain customers.
When creating a downloadable file, ensure that you fill out all the available fields, including a summary with relevant keywords. However, avoid keyword stuffing because an unnatural use of keywords could get your website penalized by Google. Detailed summaries are an effective SEO booster.
There are two main ways of making your downloads available. You can allow people to click on the file and download it instantly, or you can request some information from them in exchange for the download, like their email addresses.
While having the contact information of potential leads can be helpful, people may be hesitant to share personal details for fear of receiving spam.
No matter which route you take, make sure to track your data and analytics to see how many downloads you’re getting.
Creating and optimizing downloadable content for your website can benefit your brand in many ways. Not only can it educate and inspire leads to convert to customers, but it can also boost your website’s SEO results and your business’s online visibility.
When you’re ready to create engaging downloads for your website, turn to the digital marketing experts at Net Profit Marketing. We’ll help you reap the benefits of increased online traffic. Contact us today to learn more.