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Over much of the history of web commerce, search engine optimization (SEO) and pay-per-click advertising (PPC) were considered two nearly mutual branches of digital marketing. Very loosely defined, SEO was perceived more as a function of web development and design, and PPC was a direct digital outgrowth of traditional advertising. For that reason, many companies hired [...]
Search engine optimization (SEO) has been around just about as long as businesses operating in the online arena. It didn’t take long for many companies to see the potential inherent in the worldwide web to build a recognizable brand identity, reach new consumer audiences, and deliver a convenient shopping experience. As soon as a competitive [...]
Google Analytics can certainly provide you with a wealth of tracking data to help you understand the impact of your online campaigns. However, it is not a crystal ball that magically tells you everything you need to know. You have to collate and analyze data to make sure you see the whole picture. This starts [...]
When you are looking to generate leads and grow a successful business, Google Ads is a great tool to have at your disposal. Unfortunately, due to easily fixable mistakes, many business owners find that they are throwing money away each month to Google Ads because they aren’t generating leads or sales. An effective ad campaign [...]
So I was on an obscure website that I got to by using Million Short, the search engine that takes you straight to the ‘deep web’, and I was baffled when I arrived on the site to notice that I had apparently already clicked on all of the outgoing links from that page. Of course, [...]
The Web is full of would-be bloggers that really want to make it in the world. They could potentially all do it, but a great many of them are going to screw it up — and a large portion of that great many will do it using one of these tried-and-true techniques: Posting Irrelevancies Just [...]
Wireframing is a vital part of web design that helps everyone stay on the same page. They’re the blueprint around which the webpage is designed, connecting the underlying architecture to the information presented to the visual design. A wireframe is a visual representation of the interface that explains a site’s intended: Structure: How the pieces [...]
Happy Independence Day, Americans! On Monday I wrote a post about web design and SEO working together, and I mentioned universal navigation as one of the important elements where the two areas of endeavor intersect. As I was wondering what I was going to blog about, I got an email asking me if I could [...]
So I have this book called Rich Dad, Poor Dad, and it’s all about the insights into wealth that the author (Robert Kiyosaki) received by growing up with two fathers, one on each side of the income spectrum. One of the core insights can be summed up thusly: ‘Poor people work for money, rich people [...]
At its core, web design is about taking what is essentially bland, context-free information and elevating into a form that is as intuitively usable as it is aesthetically pleasant. It’s about making modern communication easy, in much the same way that good handwriting was the key to the scribes of the Dark Ages and the [...]