421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
As a business owner, you know that “data-driven marketing” is so much more than just a buzzword. Without the right data, you may find it difficult to take the actions that lead to marketing success. If your marketing isn’t quite producing the results you want, learn how adopting a data-driven approach can help you fill [...]
Marketers and business owners alike each have two major options for search engine marketing: the organic path and the paid route. Both have their benefits, drawbacks, and best use cases, which means creating an effective marketing plan requires an in-depth understanding of which to use and when. The Benefits and Drawbacks of PPC Search engine [...]
Information architecture (IA) refers to the structural design of your website. In practice, IA involves labeling your site and pages to create a user-friendly environment where visitors can easily find the information they are looking for. Here are some tips to help you create a better information architecture. Get to Know Your Users The first [...]
Search engine optimization (SEO) used to be a somewhat mysterious topic. Now, most business leaders have at least some idea of what SEO is and the impact it has on their company’s success. However, there’s a new problem. There’s just too much information out there about climbing the search rankings, much of which is based [...]
Today’s consumers are accustomed to instant gratification. Retailers like Amazon can deliver packages the same day, search engines offer immediate access to information, and social media platforms provide round-the-clock access to all kinds of entertainment. The unfortunate result of these innovations, though, is that people have shorter attention spans than ever. And that makes holding [...]
What is the “why” behind an online search? When a user types a specific string of words, such as “best sushi restaurant,” search engines must parse out what the user is looking for. Are they seeking the best sushi restaurant or just the best one near them? Or are they typing a movie title? This [...]
Copywriting flaws obscure information behind a cloud of poor delivery. When mistakes happen, it doesn’t matter how much the reader could benefit from the subject at hand; they’ll never get past the weak writing. For every written ad, radio commercial, movie product placement, or targeted email, the copywriting must connect with the recipient to drive [...]
Traffic is vital to any online business. If no one sees your website, how can anyone buy what you offer? While increasing your traffic is a primary concern, it can also be challenging. If you’re struggling to increase online visibility, here’s how to get more visitors to your website and build the thriving business you’ve [...]
Are you failing to see the website sales you were hoping for? If so, you might benefit from a CRO audit. Otherwise known as a conversion rate optimization audit, a CRO audit involves a complete evaluation of your website and other advertising channels to find ways to improve your conversion rates. Here are a few [...]
When ranking your website’s content, Google analyzes hundreds of factors, which they summarize through expertise, authoritativeness, and trust — E-A-T. Websites that meet Google’s guidelines will automatically rank higher simply because they’re more credible than websites that don’t. Another aspect that Google considers when ranking content is whether topics fall under the umbrella of “Your [...]