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421 N Phillips Ave, Suite 302
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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

Company News Category

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Why SEO is More Important than Ever During COVID-19

Search engine optimization (SEO) has been around just about as long as businesses operating in the online arena.  It didn’t take long for many companies to see the potential inherent in the worldwide web to build a recognizable brand identity, reach new consumer audiences, and deliver a convenient shopping experience.  As soon as a competitive [...]

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4 Google Analytics Myths Debunked

Google Analytics can certainly provide you with a wealth of tracking data to help you understand the impact of your online campaigns.  However, it is not a crystal ball that magically tells you everything you need to know.  You have to collate and analyze data to make sure you see the whole picture. This starts [...]

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5 Google Ad Mistakes You Can Easily Avoid Making

When you are looking to generate leads and grow a successful business, Google Ads is a great tool to have at your disposal. Unfortunately, due to easily fixable mistakes, many business owners find that they are throwing money away each month to Google Ads because they aren’t generating leads or sales. An effective ad campaign [...]

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Web Designers: Defaults Are Defaults For a Reason

So I was on an obscure website that I got to by using Million Short, the search engine that takes you straight to the ‘deep web’, and I was baffled when I arrived on the site to notice that I had apparently already clicked on all of the outgoing links from that page. Of course, [...]

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8 Ways to Screw Up A Good Blog

The Web is full of would-be bloggers that really want to make it in the world. They could potentially all do it, but a great many of them are going to screw it up — and a large portion of that great many will do it using one of these tried-and-true techniques: Posting Irrelevancies Just [...]

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The Compleat Wireframer

Wireframing is a vital part of web design that helps everyone stay on the same page. They’re the blueprint around which the webpage is designed, connecting the underlying architecture to the information presented to the visual design. A wireframe is a visual representation of the interface that explains a site’s intended: Structure: How the pieces [...]

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Building Your Universal Navigation

Happy Independence Day, Americans! On Monday I wrote a post about web design and SEO working together, and I mentioned universal navigation as one of the important elements where the two areas of endeavor intersect. As I was wondering what I was going to blog about, I got an email asking me if I could [...]

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Rich Site, Poor Site: Putting The Web to Work For You

So I have this book called Rich Dad, Poor Dad, and it’s all about the insights into wealth that the author (Robert Kiyosaki) received by growing up with two fathers, one on each side of the income spectrum. One of the core insights can be summed up thusly: ‘Poor people work for money, rich people [...]

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Web Design and SEO: Like Chocolate and Peanut Butter

At its core, web design is about taking what is essentially bland, context-free information and elevating into a form that is as intuitively usable as it is aesthetically pleasant. It’s about making modern communication easy, in much the same way that good handwriting was the key to the scribes of the Dark Ages and the [...]

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The Relationship Between CRO, CTR, and SEO

I watched an interesting video on SearchEngineJournal this morning, and it got me thinking. The guy from SEJ was talking to the head of eBay’s SEO team, and the eBay guy talked a bit about how they’re currently quite focused on user experience — particularly, on CTR: Click-through rate. This got me thinking that there’s [...]

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