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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

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Search Intent: What It Is and How to Master It

What is the “why” behind an online search? When a user types a specific string of words, such as “best sushi restaurant,” search engines must parse out what the user is looking for. Are they seeking the best sushi restaurant or just the best one near them? Or are they typing a movie title? This [...]


5 Copywriting Errors That Can Poorly Affect Your Content Marketing

Copywriting flaws obscure information behind a cloud of poor delivery. When mistakes happen, it doesn’t matter how much the reader could benefit from the subject at hand; they’ll never get past the weak writing. For every written ad, radio commercial, movie product placement, or targeted email, the copywriting must connect with the recipient to drive [...]


4 Tips for Scaling Your Website Traffic

Traffic is vital to any online business. If no one sees your website, how can anyone buy what you offer? While increasing your traffic is a primary concern, it can also be challenging. If you’re struggling to increase online visibility, here’s how to get more visitors to your website and build the thriving business you’ve [...]


4 Reasons Why Your Site Needs to Run a CRO Audit

Are you failing to see the website sales you were hoping for? If so, you might benefit from a CRO audit. Otherwise known as a conversion rate optimization audit, a CRO audit involves a complete evaluation of your website and other advertising channels to find ways to improve your conversion rates. Here are a few [...]


Google E-A-T and YMYL: Tips to Improve On-Page SEO

When ranking your website’s content, Google analyzes hundreds of factors, which they summarize through expertise, authoritativeness, and trust — E-A-T. Websites that meet Google’s guidelines will automatically rank higher simply because they’re more credible than websites that don’t. Another aspect that Google considers when ranking content is whether topics fall under the umbrella of “Your [...]


4 Common Factors that Can Influence Consumer Behavior

Consumer behavior dictates how customers choose, purchase, and use your goods or services. It also determines the actions of consumers within the marketplace and the motivations for their actions. So to make effective strategic marketing decisions, you must first understand the factors that influence consumer behavior. What Are the Factors Influencing Consumer Behavior? Consumer behavior [...]


Market Intelligence: What Is It and How Is It Used to Improve Brand Performance?

One of the best ways to expand your brand performance with potential customers is through market intelligence. Thanks to the increasing amount of data made available in a digital world, market intelligence allows marketers to make data-driven decisions about their business, rather than relying on gut instinct or feelings. Market intelligence encompasses a variety of [...]


4 SEO Advantages of Video Transcription and Captioning

While most brands agree that leveraging the power of video marketing is non-optional, one area that marketers differ on is the use of captioning and video transcription. Some organizations find that captioning introduces an additional unwanted expense, while others refuse to release a video without transcription capability. But there are more benefits to adding transcription [...]


When Is the Best Time for a Website Redesign?

The choice to redesign a website involves a major decision that requires careful planning and consideration. It can be a time-consuming and costly process, so it’s important to make sure the timing is right. To that end, how do you actually know when it’s time for a fresh start? In this article, we’ll explore some [...]


The Shift from Universal Analytics to Google Analytics 4: How Will It Affect Digital Marketing?

Google Analytics has acted as an integral part of almost every marketer’s toolkit since its initial launch way back in 2005, but with Google’s recent announcement that Universal Analytics will cease processing new data on July 1, 2023, as the company rolls out Google Analytics 4 (GA4), many business owners are justifiably wondering how this [...]

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