421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
Strategic marketing requires the intelligent use of available tools and resources. Creating awareness of your brand means both drawing in new customers with interesting links and putting your brand directly in front of the public to create awareness. “Push and Pull” marketing allows you to strategically deliver targeted advertisements to the end-user, creating exposure for [...]
Contrary to popular belief, a great website is much more than just attractive aesthetics backed by SEO strategies. Technical features and user experience weigh heavily on the usability of a site, among other factors. When auditing a site for optimization, it is essential to carefully review every detail, even parts that appear to be insignificant. [...]
For most entrepreneurs, there aren’t many things more frustrating than steady website traffic that doesn’t turn into customers. Generating traffic is a task in itself, so when the website visitors leave without converting, business owners frantically try to figure out why. There are countless factors that could be contributing to why visitors aren’t purchasing from [...]
As the owner of a small business, chances are that you wear many different hats, handling management, sales, and even marketing. Digital marketing is one of the most powerful ways to get your business out there in front of the masses. Unfortunately, it can also be confusing, as small business owners who are just getting [...]
If you run an online business, it’s a good idea to take a close look at your marketing strategy on a semi-annual or annual basis. You don’t want to make too many adjustments to strategies that you already know work, but you do want to stay on the cusp of changes that occur throughout the [...]
Marketing has come a long way from the days when ad executives had to buy commercial time, cross their fingers, and hope for the best. The internet completely revolutionized the industry and introduced new ways to see exactly what was working and what wasn’t. These analytics are a digital marketer’s Holy Grail. To make sure [...]
Everyone who uses the internet is probably familiar with cookies. You click on a site and begin scrolling, only to have a third of the screen taken up with a message that says something to the effect of, “if you want to keep seeing our content, you’ll need to accept our cookies.” Cookies are far [...]
With that in mind, the team at Net Profit Marketing has composed this simple guide to online advertising for seasonal specials. Below, we’ll outline the two best types of advertising methods that you should be using before your next seasonal release. Digital marketing is a complex industry that requires both expertise and finesse. Every type [...]
Over much of the history of web commerce, search engine optimization (SEO) and pay-per-click advertising (PPC) were considered two nearly mutual branches of digital marketing. Very loosely defined, SEO was perceived more as a function of web development and design, and PPC was a direct digital outgrowth of traditional advertising. For that reason, many companies hired [...]
Search engine optimization (SEO) has been around just about as long as businesses operating in the online arena. It didn’t take long for many companies to see the potential inherent in the worldwide web to build a recognizable brand identity, reach new consumer audiences, and deliver a convenient shopping experience. As soon as a competitive [...]