Imagine the following scenario: You’ve spent hours creating your latest blog post or video, and you’re more than excited to share it with the world. You know people will find your content interesting, and you can hardly wait for the traffic to roll in. You hit the publish button and relax, confident that the next time you check your analytics will be a cause for celebration, only to find that reality doesn’t meet your expectations.
Your traffic is coming in at a trickle, and you suspect the only visitors to your website have been your (very proud!) mother and your best friend. If any of that sounds at all familiar, it’s time to embrace the concept of content amplification.
What is Content Amplification?
Content amplification is a process that involves sharing your blog post or other media through channels besides your website. You can use your social media accounts or email subscriber list to boost visitors to your website or other methods like online advertising, guest posting, or forming a partnership with an influencer.
The goal of content amplification is to get more eyes on your content. The more places you share it, the more likely it is to gain steam rather than accumulate digital dust. Over time, regular content amplification will improve awareness of your website, whether it’s a personal blog or the online storefront for your business.
Nail Your Content Amplification Tactics
You likely already have a social media account and email subscriber list. These are two primary channels you can control and use to share your newest content, but if you’re just starting out and building your audience, it also helps to consider other content amplification tactics.
Online advertising is a quick way to garner attention to your content. You might share a blog post through Facebook, as you may normally do, but then you could create a Facebook ad for that content and distribute it to people who fit specific criteria. If your blog talks about planning a wedding in Florida on a limited budget, for instance, you might pay to promote the article to people with a current relationship status of engaged and who live in prime locations like Tampa or Miami.
You can also consider partnering with an influencer to promote your content. Platforms like Instagram and TikTok make finding influencers with audiences that fit specific criteria easy. When you find one that mirrors your target audience, you can ask them if they’d be willing to promote your website or video on their accounts in exchange for payment.
Another option is guest posting, through which you reach out to a website administrator whose content is relevant to your own and ask them if they’d publish an article from you. If you’re a realtor, you might ask a mortgage broker if they’d publish your guest post, for instance. You can include a link to the content you’re trying to amplify and to your website at the end of the article.
Content Amplification Can Skyrocket Your Traffic
You can look at content amplification as the digital version of using a megaphone. You’re more likely to see the traffic you want when you share your content across multiple channels, and the people who view your content will align with your audience since you’re cultivating your tactics to meet your desired consumer. If your content amplification strategies could use a boost, contact Net Profit Marketing. We’ll help you find ways to increase targeted traffic to your website.