The beauty of the digitized marketplace is that you can track just about anything. With the help of data collection and analytics tools, you can gather information about dozens of key performance indicators (KPIs) and gain valuable insights about your website.
It can be challenging to decide which metrics to track due to the sheer number of options available. If you have aspirations of generating more leads and increasing total revenue, then it is important to pay attention to the right KPIs.
That is why the marketing experts at Net Profit Marketing have outlined the top 3 trends that you should be tracking on your website. Read on to learn more!
1. New Contact Rate
The first trend that we recommend you track is known as the new contact rate or traffic-to-lead ratio. This metric will show you where your website traffic is coming from, whether it is from social, organic search, or pay-per-click (PPC).
When you are experiencing a rise in web traffic, but the traffic-to-lead rate is low, then something is awry. Usually, this is a sign that there is a disconnect between the content on your page and what the user believed they were clicking on.
2. Conversion Rates on Your Landing Page
While blog content and service pages are important components of your site, the landing page is where deals are closed. If your landing page is not consistently generating leads, then it is essentially useless.
A landing page that is getting tons of traffic but is not converting is a major red flag. It usually means that you need to adjust your layout, your content, or both.
The best way to identify and fix landing page conversion rate issues is to conduct A/B testing. Try out a few different solutions to see which combination of changes delivers the best conversion rate.
For instance, you could change the CTA banner color and shorten the contact form on the “A” page. Next, adjust your written content and add some reviews into the “B” page. Keep the changes that produce results and ditch the strategies that fall flat.
3. Bounce Rate
The bounce rate refers to the percentage of traffic that visits your site and leaves without viewing any additional pages. Most web users have a relatively short attention span, which means they want to be engaged quickly. If your content is not engaging, then your bounce rate will be high.
Once again, A/B testing is a great way to address a high bounce rate. Make incremental changes and assess the results. Continue to refine your website until bounce rates drop to reasonable levels.
Optimize Your Site with Net Profit Marketing
The 3 trends outlined above can provide you with some valuable insights about your website and its content. But what should you do with this data once you start tracking it? If you are unsure how to answer that question, then it is time to partner with Net Profit Marketing.
Our team offers SEO, web design, and PPC services that are tailored to helping businesses grow and scale. We will leverage the latest data and analytics information to develop a custom-made digital strategy for your organization. In addition, our pros will implement the latest best practices that can improve lead generation and drive conversions. Contact us today to learn more!