Creating and putting an effective digital marketing plan to work isn’t always easy, and once you complete the hard work to set a plan into motion, you undoubtedly want to ensure it’s working. That said, it can be similarly difficult to pinpoint whether your tactics are working.
Thankfully, you can turn to NetProfit Marketing: We’re here to break down five telltale signs that your digital marketing plan is failing.
1. Your Google Rankings Are Dropping
Google algorithms change frequently, so if you don’t keep up with the trends and adjust your marketing efforts accordingly, you risk falling in the ranks. If you notice a decent drop-off in organic traffic, it could be a sign that your marketing plan isn’t working.
2. Your Mobile Traffic Is Low
In today’s digital-centric era, most people browsing the web are doing so from their smartphones or other mobile devices. Therefore, if your marketing plan doesn’t involve optimizing your website for mobile users, you’ll likely experience a significant decline in mobile traffic.
Common pain points for mobile users include non-responsive websites and slow load times, so it’s more than worth it to strategize ways to make browsing your website as easy as possible for smartphone users; otherwise, your digital marketing efforts may not give you the results you want.
3. Great Results Are Taking Too Long to Roll In
Even the best digital marketing plan won’t give you the results you want overnight. Still, if you’re left waiting while deadlines are passing by with nothing to show for your hard work, it’s likely a sign your marketing strategy isn’t effective. Try not to wait too long before jumping in and switching things up.
4. Your ROI Is Suffering
Lackluster value is a huge sign that your digital marketing plan could use improvement. When you launch your plan, you must evaluate the numbers and assess your return on investment (ROI). If the costs of your campaign outweigh the returns (or you don’t at least break even), you’ll likely want to switch up your strategy right away.
5. You Notice Negative Trends
It’s not out of the ordinary for even a great marketing plan to have a few “off weeks” here and there, but if the negative trends are a little too consistent, your digital marketing strategies likely aren’t performing as well as they should. Make sure to keep an eye on your analytics and make adjustments to your marketing efforts whenever you notice alarming downward trends.
Revamp Your Digital Marketing Plan With Net Profit Marketing
A failing digital marketing plan can be extremely discouraging. As a busy business owner or manager, you likely don’t have the additional time to build and rebuild your marketing strategy time and again if it’s showing signs of failing, like low mobile traffic or a concerning ROI.
Fortunately, it’s never too late to turn things around, especially with a partner like Net Profit Marketing. We design engaging websites that look great on mobile devices while also performing rigorous SEO, digital marketing, and ongoing site optimizations to maximize your leads and conversions. We’ll take the time to get to know your brand and what you need to succeed. For more information, contact our expert team today.
Leave a Reply: