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Though you’ve likely heard of both local and global search engine optimization (SEO), you’re not alone if you’re not sure which of the two you should focus on for your business. It’s undoubtedly challenging for marketers to figure out what SEO methods will work for different audiences, but that’s where Net Profit Marketing comes in. [...]
Proper search engine optimization (SEO) is vital to any business’s success, and local SEO, in particular, can increase your company’s local tracking, visibility, and overall brand awareness. Optimizing your online presence can help you achieve your business goals, but only if you use the right strategies. With that being said, let’s break down three expert [...]
Establishing an e-Commerce website allows you to reach thousands of potential customers across multiple markets — that is simply the power of the Internet. Businesses no longer have to limit their reach to local clients. Thanks to all of the digital platforms available to us, we can target a greater number of people, all while [...]
SEO and content are often used interchangeably, or at the very least as a relationship that is misunderstood. Content marketing is a synergistic diode of content and SEO. Let’s go over some of the basics. Defining SEO content writing It might seem obvious, but the content part of SEO is simply organizing content in a [...]
As time trudges on, the importance of online review sites such as Facebook, Google, and Yelp has exponentially increased. Many studies show that almost fifty percent of consumers check online reviews prior to making a purchase. Even further, these studies show that consumers trust online reviews even more than recommendations from friends and family! Consequently, [...]
The use of locally focused SEO has been seen by some people as a fad or a trend that will change soon. This is far from the truth it is actually a paradigm shift in the way that people search for local products and services and is an important area to focus SEO resources on [...]
We all know by now that the first step in SEO is keyword research — without a keyword to focus on, there’s no optimizing to be done. From the end-user’s perspective, what you call a keyword, s/he calls a ‘search query’ — it’s what s/he just typed into Google to try to get some information. [...]
Detroit went through just about one of the worst fates a city could experience in the last five years. Entire empty neighborhoods, literal ghost towns, had to be bulldozed. It was the specter of Death itself — but like all death, the economic disaster made room for new life. Detroit is seeing surprising growth coming [...]
There are plenty of people out there who love to get their hands dirty when it comes to their own businesses. Let’s face it; here in Detroit, enough of us have had to pick ourselves up off the ground, dust ourselves down, and get on with things on our own terms. The great thing is, [...]
Facebook is clearly looking ahead in terms of local search, and have recently released an update for both their iOS and Android app, which features a stronger ‘Facebook Nearby’ than was evident in the past. Facebook’s ‘Nearby’ function has always let users see where their friends had checked in, but this new update takes things [...]