There are plenty of people out there who love to get their hands dirty when it comes to their own businesses. Let’s face it; here in Detroit, enough of us have had to pick ourselves up off the ground, dust ourselves down, and get on with things on our own terms. The great thing is, so many people around here have succeeded in turning things around to the point where we’re really on the crest of a wave. Unfortunately, at times, this can be dangerous and 2013 looks like being one of those times.
Anyone who runs an online company will probably know a little about SEO themselves, and many will have implemented their own local SEO strategy. Indeed, some people will have been successful, although there are plenty of course who fall by the wayside because they are just not cut out for the nitty gritty of SEO. The stark truth though, is that it is going to be harder than ever before for people to deal with their own local SEO campaigns in 2013 and here’s why:
Firstly, Social media strategy is going to play a huge part in SEO, and anyone trying to tackle the SEO for their site as well as all of the social media is going to be spreading themselves too thinly. Have you ever tried to run, maintain, and grow a Twitter page as well as a Facebook page as well as a Pinterest page as well as a Quora profile, as well as Youtube channel, along with a healthy Google + account, not to mention a regularly updated blog site? Quite clearly it’s not possible. I guess you could throw the odd comment out there each day on each profile, but you’re not going to be helping any of your friends of consumers on any of these profiles, so you really may as well not bother. It’s really no exaggeration to say that you need as many decent social media sites as possible to help your business along, and trying to do all of this on your own is just not feasible.
Secondly, by the end of 2013, there’s a good chance that more searches are going to be conducted on a tablet of a mobile phone than a desktop PC or laptop, and you have to ask yourself, o you really have the first idea about optimizing your website to be viewed successfully on a mobile device? Have you even looked at your own website through a mobile device? If your answer is anywhere near a no for either of these questions, then you need to steer clear!
This year, the answer is going to be to seek help from professionals who know how to deal with your social media and how to make sure your site looks great no matter who looks at it from which device. Local Detroit SEO companies will take the issues facing everyone in 2013 and create a streamlined approach for your company. Sometimes you just need to hand over the reins and let someone make the best of what you have.