Planning and carrying out an effective digital marketing strategy can be challenging. There are a lot of factors to consider, like your brand’s target audience, your budget, and the size and availability of your team, just to name a few.
With that said, considering short-term and continuing marketing strategies is important when developing a course of action for your brand’s success, but it’s just as important to understand which of those tactics is more likely to give you better results.
Short and Long-Term Strategies Benefit Your Brand in Different Ways
When creating a business plan, you likely brainstorm temporary and long-term goals. Those short-term tactics work to give your company quick wins that can serve as touchpoints as you work toward larger goals. The long-term goals (and strategies you devise to achieve them), on the other hand, are big-picture, ongoing tasks that keep moving your brand forward.
Nevertheless, both kinds of approaches can boost conversions and attract leads. Examples of quick-fix tactics include running pay-per-click (PPC) campaigns, purchasing and running ads, and hosting in-store events.
Continued digital marketing objectives include ongoing SEO, organic social media, and content development, such as running a social media or blog page. As these require a consistent effort, they, therefore, achieve more consistent results.
Get the Most Out of Your Marketing
Both short-term and ongoing strategies will prove beneficial when you use them properly. With that said, work closely with your team to determine which of your goals are achievable with each kind of marketing approach.
You can score the benefits of each to achieve your goals by considering the following:
Embracing a Hybrid Approach
Your short and long-term action plans will likely interact and impact one another. Ensuring they work with each other instead of against each other will lead to the best results.
Playing the Long Game
It can be tempting to sacrifice a more involved strategy for a faster win, but doing so could negatively affect your overall brand objectives. Not every business tactic yields noteworthy results right away; you have to be patient with the process to ensure long-term success.
Avoiding Quick-Fix Traps That Promise Fast Results
You could run back-to-back promotions and giveaways and achieve instant, gratifying success, but interest burnout and ad fatigue could create issues that hurt your brand’s bottom line over time.
Outsourcing an Experienced Agency
If you aren’t sure how to create and roll out the right promotional tactics for your company (both short and ongoing), consider partnering with a knowledgeable agency like Net Profit Marketing. We can handle any task to improve your online ROI.
Achieve Your Company Goals by Using Long and Short-Term Strategies
Finding the right balance between quick and long-term strategies can be challenging, but once you clearly outline your goals alongside your team, you can run efficient and continuing campaigns that improve your sales figures and attract a loyal customer base.
If you need help planning and implementing an effective digital marketing plan for your business, contact Net Profit Marketing today. We design engaging websites and perform rigorous optimizations to enhance leads and boost conversions for your company.