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A Guide to Using Negative Keywords in Google Ads

With so many marketing terms in constant use these days, it can be challenging to keep track of them all. If you use Google Ads, you may have even seen the term “negative keywords” pop up from time to time, subsequently wondering whether you need to use them in your marketing strategy.

The answer is a resounding yes! Below, we’ll break down what negative keywords are and how you can use them in your Google Ads to benefit your brand.

What Are Negative Keywords?

A negative keyword prevents your ad from being associated with a specific word or phrase.

For example, say that you own a premium shoe store: If someone were to search for “cheap shoes,” you wouldn’t want your brand to show in search results because it isn’t relevant or necessarily positive.

As such, “cheap shoes” is a negative keyword phrase you can input into Google Ads to ensure your website doesn’t pop up as a relevant search result for that phrase.

Benefits of Using Negative Keywords

There are many benefits to incorporating negative keywords into your marketing strategy. For one, they’ll save you money, as you won’t have to pay for clicks from people who aren’t interested in what you’re selling.

At the same time, they can help you boost your click-through rates and conversions since they’ll help display your ads only for relevant queries. They can also improve your quality score, which measures how well your ads match search intent.

Adding Negative Keywords to Your Google Ads Campaigns

Adding negative keywords to your Google Ads campaigns is easy. If you choose to add them at the account level, those preferences will automatically apply to all search and shopping inventories in relevant campaign types. You can also add negative keywords at the campaign level, a method that implements your negative keyword preferences to a specific campaign.

You can play around with negative keywords and see which ones work best for pushing your brand to the right audience. It may take some trial and error, but once you figure it out, you’ll be set for the long term.

As for where within Google Ads you can manage your negative keywords, simply go to “Keywords and Targeting” and then “Keywords, Negative.”Click on “Add negative keyword” and choose “Ad group negative keyword” or “Campaign negative keyword.” Pick the destination for the new negative keyword, then click “OK” if prompted. You can add up to 5,000 negative keywords per list.

Negative Keywords Made Easy With Net Profit Marketing

Navigating negative keywords is easy, but you must pick the right ones to achieve the best results for your marketing campaigns. If you’re unsure what negative keywords or phrases to use or how to add them to your campaign, consider partnering with an internet marketing service like Net Profit Marketing.

Net Profit Marketing specializes in creating engaging websites and performing rigorous SEO, digital marketing, and ongoing site optimizations to maximize leads and conversions for your brand. If you’re interested in learning more about negative keywords and how we can help your business achieve its marketing goals, contact us today. We look forward to working with you.

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