Search engine marketing (SEM) is a collection of techniques that are used to earn websites better positioning on search engine results pages. While this sounds very similar to SEO, SEM generally focuses on paid efforts.
When executed successfully, a good SEM campaign can improve advertising dollar ROI, increase traffic, and lead to more sales. The benefits are so noteworthy, in fact, that it’s worth the cost to invest in SEM management services. Just take a look at these 4 compelling reasons why:
1. Get Faster Results
Organic search techniques have their place but can take a while to gather traction. You can try to create and manage SEM campaigns in-house too. However, it can take the average marketing team quite a while to create and deploy these ads.
If you put your SEM campaign in the hands of a capable marketing agency, things move much faster. An effective SEM management team can have ads up and running in a fraction of the time. Better yet, you’ll start seeing clear results almost immediately.
2. Reduce Training Costs
Search engine marketing is always changing. Algorithms change. There are always new technologies to learn. Experts must always adapt and learn to be effective. That’s a major undertaking for the average marketing team.
Rather than spending the time and resources to keep an internal team knowledgeable about every upcoming change, simply hire an SEM agency you can trust. Then, keep your marketing team focused on the tasks they do best.
3. Take Advantage of Expert Keyword Research
Both SEO and SEM involve using keywords. However, the keywords you select can increase your advertising costs with SEM. Keyword selection also has a direct impact on search ad ROI. It’s imperative to research keywords to identify which ones are:
- Within your SEM budget
- Relevant to your audience
- Likely to offer cost-per-click ROI
A skilled SEM marketing team is capable of doing this research. They are also likely to have keyword research tools available to make this process work even better.
4. Diversify Advertising with Ease
SEM doesn’t just involve Google search ads — SEM agencies can make use of a variety of ad types to reach audiences on various platforms which may be searching for products like yours.
This approach includes paid Google shopping ads, Bing, Facebook, LinkedIn, Amazon, and more. An SEM management services provider will also deploy retargeting, display ads, call tracking, and other formats.
Net Profit Marketing Will Steer Your SEM Campaigns
Are your SEM campaigns falling short, or have you avoided SEM because you might not get the ROI you need? Don’t give up on SEM. Instead, let us help!
Our team would love to work with you to create an SEM campaign that truly gets the results you need. Advertising dollars are tight. That’s why we work so hard to ensure that your campaign works quickly.
We are proud to be a full-service provider of SEM campaign creation and management. Please contact us for a quote. We’d love to show you exactly what we can do.