Perhaps more than ever before, the power of social media is impossible to ignore. These platforms affect the ways that we connect with others, understand current events, and grow our businesses within the digital world.
Brands and reputations have the potential to blossom and thrive on social media. Platforms of this nature provide businesses with unsurpassed opportunities for exposure, in addition to 24/7 advertising and marketing options that can be uniquely customized to consumer demands.
With that said, social media also has the power to break brands and reputations just as quickly as it builds them up. Knowing how to strategically pick and choose platforms that will boost your company is the key to surviving in the fast-paced world of social media.
So how exactly do you choose which platforms to use? There are a few important things to consider before you sign up for an account.
Know Your Customers
If you don’t have a firm grasp of who your target audience is, social media can quickly sweep your business away. Before you pick a platform for your business, take the time to determine who you’re looking to reach and what your goals are.
Find Out Which Platforms Your Customers Prefer
You take the time to understand your customers’ needs when it comes to the products you provide, so why wouldn’t you do the same when you’re choosing a social media platform? Research where your target audience spends most of their time online, which can be a massive help in the platform selection process.
Think About Your Content and How It Fits on Different Platforms
Not all social media platforms are created equally. There are hundreds of different platforms out there, but strong contenders like Facebook, Twitter, and Instagram regularly lead the pack in terms of popularity and accessibility.
Which one should you use for your business? It comes down to the type of content you’re looking to share. Every platform is tweaked to promote content in a slightly different way.
Twitter is a great place for businesses that are looking to reveal new products efficiently with a touch of drama included. Most platform users drop in briefly when they want to catch up with exciting marketing announcements.
Twitter offers limited character counts, so it’s a great choice for businesses whose brand image is built around bold, concise messaging. It’s also a platform where you can engage your customer’s responses at the same pace.
Facebook has long been a leader in the realm of social media. It continues to be a platform that works well for businesses that are on the hunt for new leads.
The ability to create specific audience interest groups on Facebook is a benefit to businesses that prioritize personalized content. In general, consumers tend to spend a bit more time on Facebook, which makes it a good place to focus on more standardized advertising campaigns, as well.
Then there’s Instagram. This popular platform caters to businesses of all sizes and types. If you’re looking for increased visibility online, Instagram is a must. It’s estimated that over 500 million users log onto their accounts daily.
Instagram also comes with an e-commerce function that gives businesses a step up when it comes to potential profit earnings that stem directly from the site. Instagram is a photo-first platform, so businesses that value visual marketing strategies may just find their niche here.