Content pillars are the foundation of social media marketing plans. Without them, a business’s strategies will be shaky and likely to fail.
With a strong understanding of what content pillars are and how to effectively use them, you can create a social media content strategy for your business that will engage and delight your audience.
What Are Content Pillars?
Essentially, content pillars are the main topics or themes upon which you will build your social media content and what you want your business to be known. They are the foundation of your content strategy and should guide most of the content you produce, whether for your website, blog, social media pages, or your presence on any other platform.
Content pillars provide a structure for your posts and help ensure that all of your messaging is cohesive and on-brand. Additionally, by focusing on a limited number of topics, you’ll be able to produce high-quality content that resonates with your audience.
Your content pillars need to be closely related to your business goals and represent your brand. For example, if you’re a clothing company, your content pillars might be fashion, style, and self-expression.
Producing quality content around your content pillars will help you attract and engage with your target audience. It will also help you create trust and form credibility with potential customers.
When selecting your content pillars, it’s crucial to choose topics you’re passionate about and that you can write about regularly. It’s also essential to ensure that your content pillars are relevant to your target audience.
Examples of Content Pillars
Regarding your social media content, consider what topics or themes you want to cover. These can be broad (like health and fitness or technology) or more specific (like yoga for beginners or the latest iPhone features). Here are some more specific examples, depending on the company that looks to use content pillars:
- If you’re a travel company, your content pillars might be destinations and cultures
- If you’re a food company, your content pillars might be recipes, nutrition, and cooking tips
- If you’re a fitness company, your content pillars might be exercise, health, and wellness
Once you have a few ideas, start grouping them into similar categories.
How to Use Content Pillars
Here are some ideas on how to get started properly using content pillars:
- Write blog posts
- Create social media posts
- Shoot videos
- Share infographics
- Host a webinar or podcast
Once you’ve selected your content pillars, you start creating content around them.
Content Pillars for Social Media Are a Foundation of Your Business
Content pillar topics should be evergreen, meaning they are always relevant and never go out of style. By producing quality content, you can develop a strong foundation for your marketing goals to help attract and engage your target audience for years to come’
Social media is an effective way to share your content and connect with potential customers, but without a solid understanding of your central pillars, your social media strategy will likely fail. You can improve your business strategy by clearly understanding what content pillars are and how to use them.
Contact the experts at Net Profit Marketing to discuss how a strategy for social media content pillars can take your company to the next level.