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Short attention span? Research shows customers stay longer for “live” content

Cutting through the noise to get your message heard by customers is no easy task. You have to be constantly on the lookout for new marketing tactics to differentiate your brand. Of course, this is difficult to accomplish when your competitors are always innovating their strategies.

If you’re hoping to attract new customers, one of the best ways to do so is by using new platforms (in walks live content).

Live video is no doubt the future of online video marketing. People today spend more time watching live video than pre-recorded content. So if you’re not already utilizing live video, you can’t afford to wait any longer. 

Ready to dominate the competition? Here’s why you need to use live video:

Live Video is More Desirable than Blog Content

Live video is already more widely used by marketers than standard blog content. It’s a popular medium because it is effective at driving engagement, views, and traffic. In fact, research shows that 80% of audiences prefer to watch live stream videos over reading website posts.

Put yourself in the shoes of a customer. Would you rather watch and hear the content that interests you or spend 30 minutes reading the text?

The Popularity of Live Video is Growing

More people are watching live video than ever before, and the numbers are growing year over year. Statistics show that people will spend up to 3x longer viewing live video than watching pre-recorded content. So in a world where the average person’s attention span is now down to a mere eight seconds, live video is a chance for your brand to reach unprecedented levels of engagement.

Live Video Enhances Customer

Numbers don’t lie. And live video gets more comments, shares, and interaction than that of written content or even pre-recorded video. Facebook and YouTube by far, remain the most popular live video platforms. They each receive over two billion active users each month, not to mention, it’s easy and convenient.

What Type of Content Are People Watching?

By far, people respond most favorably to behind-the-scenes content. This type of content makes it easy to connect users with your brand. It’s a form of personal interaction with your audience that allows people to connect with you in ways that other types of content cannot.

Ways to Transform Your Current Content

Turn your blog posts into live content: Take one of your most popular blog posts and create an explainer video. You can also repurpose the content and turn it into an infographic to generate more shares. 

Turn your content into breaking news updates: Create live video at different events to help drive engagement.

Create a Q&A Format: Invite guests onto your platform to answer questions and interact with fans. These types of videos help drive inbound traffic and increase brand awareness. It’s important to differentiate your brand on multiple platforms to stay relevant. Especially since people are consuming more video content than ever before. Live video is changing the face of online marketing. Make sure you don’t get left behind!

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