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Any organization will benefit from a solid branding strategy. When a business takes the time to build its brand, it creates a reputation in its industry sector. Customers will begin recognizing it by name and making specific assumptions about its products based on its messaging. However, brand messaging differs for organizations that sell to other [...]
You’ve created a blog to help you reach your target audience, boost SEO, and increase your internet footprint. That’s an amazing first step, but there are millions of blogs being published online today, which can make it difficult to attract and retain an audience. With this in mind, in addition to publishing your content on [...]
When people visit your landing pages, blog, or product pages, you want them to take some action. That action usually helps ensure they progress to the next stage in the buyer’s journey. The problem is that getting visitors to take that action isn’t easy. You have to use a bit of finesse and create a [...]
For most entrepreneurs, there aren’t many things more frustrating than steady website traffic that doesn’t turn into customers. Generating traffic is a task in itself, so when the website visitors leave without converting, business owners frantically try to figure out why. There are countless factors that could be contributing to why visitors aren’t purchasing from [...]
The longer users stay on your website, the more likely they are to convert. Additionally, Google uses this metric as a ranking factor when determining which websites earn those coveted top-of-page positions. One of the best ways to accomplish this is to use embedded videos. What are the Benefits of Embedded Video? When you embed [...]
The digital revolution has presented many new and exciting opportunities for your business. However, you are not the only one that is trying to capitalize on a favorable marketing environment! Thousands of businesses are creating websites, implementing digital marketing strategies, and competing for a finite market share. With all of this competition, you may be [...]
If you have an email list, odds are you want to grow it as quickly as possible. Lead magnets are likely the most useful tool to help accomplish this goal, as they offer incentives to those who sign up for the list. What’s more, link magnets create an instant rapport between you and potential subscribers, [...]
For business owners and brand specialists, knowing your customer base is crucial. Even more than that, knowledge pertaining to some of the finer details in their lives could lend a wealth of insight into their purchasing decisions and habits. To this extent, developing a comprehensive user persona will eventually grant you enough insight to develop [...]
Once upon a time, about a decade ago, there were very few barriers to driving traffic to your site. That said, getting targeted traffic has never been an easy undertaking, and advances in search engine algorithms, paired with growing competition, have made the prospect even harder these days. What can you do to drive targeted [...]
Whether you’ve run successful PPC ad campaigns in the past for your business or you feel like they’ve fallen flat and you’re looking for ways to improve them, keeping up with best practices can be challenging! Google has made big changes over the last few months. Here are 5 copy optimization tips to improve your [...]