Improving your current conversion rate typically means more leads, more site traffic, and converting more users into customers. But achieving these objectives means that your site has to do two things: Appeal to users and be friendly to search engines.
With that in mind, here’s what conversion rate optimization means and how you can accomplish it to win more business.
What Is Conversion Rate Optimization?
Conversion rate optimization is the process of analyzing the sales funnel of your website to better understand what strategies can be applied to increase leads and sales — then, applying these strategies to see more conversions.
To optimize your conversion rate, you’ll need to look closely at the strategies you’re currently practicing to see where they can be improved. This typically means measuring the results of your campaigns in an analytics dashboard. Then, after defining new targets for your brand and monitoring the effects of your new strategies, you’ll be able to make decisions that will improve and optimize your conversion rates.
Here’s how to get started.
- Employ Tools for Conversion Rate Optimization
Conversion rate optimization tools can give you valuable data that reveals why you aren’t converting enough site users into leads or customers. The data that you’ll receive by using these tools will allow you to better optimize your website to drive more conversions.
Some of the top conversion tools are:
- SurveyMonkey: Allows you to create surveys to evaluate customer wants and needs
- Survey Anyplace: Another similar tool to measure customer feedback
- UsabilityHub: Helps you validate your design choices with real users to improve site usability
- Similarweb: Helps you evaluate the performance of your competitors
- Lucky Orange: Identifies where users are dropping off during conversion so you can improve that specific area
Of course, none of these tools compare to the benefit of leveraging a full-service marketing firm, but they can help you get started improving your conversion rates.
- Use Forms for Lead Capturing
One of the most influential factors determining conversion rates is the form you use to capture leads. Thankfully, you can use several different tools to streamline the lead-capturing process. For example, Leadformly helps you create high-performing forms that get better campaign results.
You’ll also want to consider using the following:
- Unbounce
- Single Grain
- Zendesk
- WordStream
For example, Unbounce allows you to provide FAQs with your lead-capturing form. Doing so helps eliminate customer concerns about your service or product, making users more likely to convert.
- Start Using Explainer Videos
Videos convey your brand’s message in a simple and highly effective way, allowing you to explain concepts in a way that’s easy for users to understand. This can reduce and often eliminate the final barrier to conversion for many customers who aren’t yet completely convinced.
Here’s how effective explainer videos are:
- Landing pages with a video boost conversions by 80%
- Emails with a video boost click-throughs by more than 300%
- 54% of internet users prefer video content over written content
If you don’t know how to begin putting together explainer videos, consider hiring an experienced freelancer to create them for you.
Streamline Your Conversion Rate Optimization Strategies
These are just a few conversion rate optimization strategies to get you going. Get in touch with us, and we’ll analyze — at no cost to you — your current strategies. Then, we’ll show you exactly how we can help increase your leads and sales.
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