Analytics & Tagging
GA4, GTM, and server-side tagging for accurate ecommerce measurement. Learn event models, dataLayer design, and attribution. For architecture and setups, see Analytics and Server-Side Tagging.
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Server-Side Tagging Troubleshooting Playbook
Server-side tracking can lose conversions when routing, deduping, or consent is misaligned. This playbook shows how to prove what fired, isolate the failure point, and fix the root cause. The Three Failure Categories Server-side tagging for ecommerce can be particularly complex, which makes server-side tagging…
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2025 Shopify SEO Checklist: Speed, Structured Data, and Scalability
Shopify continues to dominate ecommerce in 2025. With millions of stores running on the platform, competition for organic search visibility is fiercer than ever. To succeed, you need more than a fast theme and a few SEO apps. You need a disciplined approach that addresses…
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Getting Started With Google Tag Manager: A Beginner’s Guide
Running an ecommerce business today means juggling a wide range of tools. But without a centralized way to manage them, your site can quickly become cluttered, slow, and prone to tracking errors. That’s where Google Tag Manager (GTM) comes in. GTM is a free tool…
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Landing Page Quality Score: What It Is and How to Improve It
Every click that an ad of yours receives costs money, but not every click delivers value. If your landing page doesn’t meet user expectations, you’ll lose potential customers and pay more for each visitor. That’s because advertising platforms like Google use something known as a…
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Nofollow Links: What They Are and Why You Should Care
If you run an ecommerce store, you’ve probably heard the term “nofollow link.” For many developers and store operators, this small attribute in your site’s code can seem insignificant. In reality, how you manage nofollow links can impact SEO performance, site credibility, and even tracking…
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Consent Mode v2 + Server-Side Flows: Event Deduplication Patterns
Google Ads 4 (GA4) has fundamentally changed how ecommerce data is tracked. In particular, with its introduction of Consent Mode v2, ecommerce settings are now being enforced across the EU and beyond. With that in mind, your business must carefully balance compliance and data collection,…
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Debugging GA4 Ecommerce: Common Pitfalls and Fixes
Google Analytics 4 (GA4) has far and away become the go-to analytics platform for ecommerce businesses seeking deeper insights into customer behavior and conversions. But for as powerful as GA4 is, its event-based data model and server-side capabilities can be tricky to implement correctly. Many…
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GA4 Ecommerce Setup: From Plan to Validation
When running an ecommerce business, you can’t simply treat your site’s data like numbers on a dashboard; you need actionable insights to serve as the backbone of your growth strategy. Yet, with the shift from Universal Analytics to Google Analytics 4 (GA4), many operators and…
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GA4 Ecommerce Validation Playbook: Purchase Event Debugging
As an ecommerce business owner, your site’s data is only as good as the tracking behind it. If purchase events are missing and you have duplicate information running rampant, your reporting is bound to become unreliable. And while Google Analytics 4 (GA4) offers a more…