If your website’s analytics aren’t accurate, the decisions you make regarding the site aren’t going to be, either.
Analytics Tagging and Server-Side Tracking You Can Trust
We fix broken tracking, remove duplicate events, align consent, and deliver clean data models your team can rely on.
Overview
Bad data leads to bad decisions. We audit your stack, clean up GA4 and GTM, move heavy tags server-side, and verify that reports match what actually happens on your site.
Outcomes
The goal is accurate, compliant measurement that reflects real user behavior.
- Eliminate duplicate transactions and inflated revenue.
- Align GA4, ad platforms, and CRM data so numbers match.
- Improve performance by moving heavy tags server-side.
- Enforce consent so tags behave correctly in every region.
What’s Included
We meet you where your stack is and scope to your platform and risks.
- Tracking inventory. Full tag and script audit across site and GTM.
- Duplication report. Identify overlapping tags and event timing issues.
- Gap analysis. Compare GA4 events to real user flows to find misses.
- Consent audit. Validate behavior for opt-in/opt-out and regional rules.
- GA4 cleanup. Properties, events, parameters, and naming brought into a sane model.
- Server-side plan. GTM server container on Stape with DNS, routing, and consent mode.
- BigQuery exports. Daily event-level exports for unsampled reporting and dashboards.
How We Work
A four-step process that restores accuracy and keeps it there.
Audit
We baseline your current state and define the fixes.
- Crawl tags and scripts, map data flows.
- Compare GA4 to platform events and conversions.
- Document consent behavior and compliance gaps.
Implement
We ship high-impact fixes first, then the full plan.
- Clean up GA4 events, parameters, and properties.
- Remove duplicates and normalize naming across platforms.
- Configure GTM server with Stape, DNS, and consent mode.
Validate
We prove the numbers before you roll out broadly.
- Side-by-side checks in GA4, ad pixels, and CRM.
- Test purchases, lead flows, and refunds against reports.
- Tag monitor alerts for broken or missing events.
Monitor
We keep data clean as your site evolves.
- Monthly tracking validation on critical funnels.
- BigQuery + Looker Studio dashboards with trusted fields.
- Periodic consent reviews as policies change.
Tech & Integrations
FAQ
Will you handle DNS, GTM, and Stape setup for server-side tagging?
Yes. We implement the full stack: DNS/CNAME records, GTM server container, Stape configuration, consent mode, event mapping, and QA. Your team doesn’t need to staff a separate developer.
Will server-side tagging fix duplicate transactions?
It helps, but duplicates usually come from event timing and redundant tags. We remove duplicates in GA4, fix tag order, and verify with controlled test purchases.
How do you handle consent and compliance?
We enforce consent mode so only essential tags fire until consent is granted. Regions and policies are respected, and we retest as laws and your site change.
How long until we see clean reports?
You will see early fixes as soon as changes deploy. Larger benefits, like aligned revenue across platforms and faster pages, follow as data accumulates.
Does server-side tagging work with Shopify and BigCommerce?
Yes. We deploy on both platforms. Moving heavy analytics and pixel scripts off the page and through the server container reduces client-side JavaScript, cuts network requests, and improves Core Web Vitals. Sites are faster and tracking is more reliable. We keep theme changes minimal and validate events end-to-end in GA4 and ad platforms.