In many ways, your homepage serves as an online office or storefront. You want it to be a welcoming place where visitors can easily find what they are looking for.
Unfortunately, many businesses will spend significant time and money developing engaging homepages. These pages then sit without any updates for months or years. Over time they become a stale and no longer appeal to users.
That’s a shame because an updated homepage creates a better user experience. It can also boost search engine optimization (SEO) and improve traffic to other pages on your website. If your homepage requires refreshing, consider these 5 strategies.
1. Add a Call to Action
Yes, even your homepage should have a call to action. Think of the key step you want someone to take when visiting your website. That step might be:
- Filling out a contact form
- Checking out your eCommerce shop
- Subscribing to your email list
Decide what they should do, then add a prominent CTA button that will let them do it.
2. Use High-Quality Visuals
Does your homepage have too much text? That can drive people away. So can images that are outdated or simply not very good. Break up any “walls of text” with high-quality images. You can even embed a welcome video to keep visitors engaged.
3. Do a Performance Tune-Up
Frustrated users will leave if your homepage isn’t fully loaded and functional in a couple of seconds. They certainly won’t follow any links to your other pages. Conduct a page speed test for your website. Then, work with a developer to make improvements and speed things up.
4. Schedule Regular Content Updates
Use your homepage to draw attention to exciting news and information about your business. For example, you can update the content to mention upcoming sales, new products, store openings, or anything else you want visitors to know immediately.
Just make sure to plan regularly scheduled content updates. You don’t want visitors to be disappointed by outdated information about events or stale announcements.
Each time you publish a new version of your homepage, it gets the attention of search engine crawlers. Your new homepage will be reindexed for better SEO.
5. Update to Current Design Standards
If your website looks outdated, people are going to make assumptions about your business. None of them will be good. Visitors may assume you aren’t financially stable enough to afford an update or that their user experience isn’t important to you.
This reality doesn’t mean you have to adopt every web design trend that comes along. It simply means your website should be reasonably up to date where appearance and navigation are concerned.
Upgrade Your Homepage with Net Profit Marketing
Your homepage is your online flagship. Keep it updated, and your visitors will have a great experience that makes them want to engage with your business even more.
Whether you need a serious content update or some behind-the-scenes improvements, the pros at Net Profit Marketing can help. Contact us today to learn more about the steps we can take to improve your company’s home page.