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How to Prepare for a Successful Website Migration

There are various reasons why you may need to migrate your website, any of which can involve the benefit of your brand. Changing your domain name, for instance, may give your business a wider reach, but no matter the circumstances, you’ll want to prepare in advance to ensure a seamless transition.

There may be no surefire or “right” way to prepare for a website migration, but Net Profit Marketing is here to break down how you can best prepare for a successful website migration. Some of the many tips and tricks you can follow include the following:

Determining Your Goals

As with any major business change-up, it’s essential to clearly define your goals and expectations with your team. Therefore, before anything else, determine just what it is you are hoping to accomplish with your website migration.

One common goal would be to maintain your website traffic; after all, you want returning customers to know where they can continue to find you. When in doubt, partnering with a web expert like Net Profit Migration can help you create a solid plan to make migrating your website as smooth as possible.

Mapping and Freezing Your Content

A few weeks before your migration, map out all of the content your current site features before you transfer everything over. It’s crucial to have a general overview of the material you have (and how much of it you have) to effectively decide which pieces will move over to the new site. You can make things easy on yourself by freezing your content as you map things out.

Crawl Your Current Website

Crawling allows you to see which pages on your site get the most traffic, allowing you to prioritize which pages to migrate first. Doing so before you migrate can give you valuable data you may need later on; statistics to take into consideration include things such as:

  • Site visits
  • Revenue
  • Page views
  • Number of recent clicks

All of that information can help you create a detailed plan that leaves no stone unturned when you begin migrating your site.

Conduct Pre-Launch Testing

You’ll want to test out your new website before its launch so you can catch and fix any bugs and issues before they interfere with your customer experience. Factors to look at include mobile responsiveness, site mobility, and optimized internal linking.

Launch Your Site and Assess Its Performance

Once your new site is published and officially goes live, measures must be in place to assess its performance. The traffic going to your original website should decrease to virtually nothing in a year or less.

Website Migration Made Easy With Net Profit Marketing

Website migration can be a daunting process, but you can take your time to ensure you do it right. By defining your goals, mapping and freezing your content, crawling your current site, and conducting testing before you go live, you’ll set your new website up for success.

If you need help migrating your website, turn to the experienced team at Net Profit Marketing. Contact us today to learn more about our internet marketing services and how we can help your brand reach new heights.

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