Many marketers have mastered the art of including a few specific keywords in their content to boost their ranking in search engine results pages (SERPs), but many overlook the benefit of leveraging keyword clusters.
Keyword clusters are groups of related keywords meant to represent searchers with similar intent to purchase. For instance, someone searching for a wool sweater may use similar keywords, like “yarn sweater,” “fleece sweater,” “merino sweater,” or “wool jumper.”
By using these clusters, you can comprehensively target a subset of searchers that are looking for your product, even if they don’t use the most precise term.
With that in mind, here are 3 ways that keyword clusters can improve your SEO strategy.
- More Organic Traffic
Unless you have an endless marketing budget, you want as much organic traffic to your site as possible. While it’s not feasible to launch a PPC campaign for every keyword remotely related to your brand, incorporating keyword clusters into your content increases your chances of consumers finding your content.
Since you can’t anticipate the exact words a consumer will use to search for your topic, including relevant phrases can help you expand your audience. By anticipating every potential combination of words your audience may use to find your topic, you can broaden your reach and bring in new traffic without spending a dime.
- Better Rankings Across Search Engines
Companies that use multiple keyword clusters can more consistently rank higher in the SERPs. And since ranking highly is a continuous battle with a lot of competition, the more you can do to improve your chances of ranking, the better.
Websites often rank higher when they have several different pages related to the same keyword cluster. For instance, if your website focuses on reviewing automobiles, you might have a review for the Jeep Cherokee, the Jeep Compass, and the Jeep Wrangler. While the content of each page will be different, similar keywords will help improve your site’s position in the SERPs.
- Build Your Internal Links
Internal links are vital to any SEO strategy. The more opportunities you have to link a page to other content on your website, the better. However, if you have lots of content spread across varying topics, you might find it hard to find relevant internal links, which can hurt your SEO strategy.
Internal linking becomes a breeze when you leverage keyword clusters and incorporate different pages containing similar content and keywords. This way, you won’t have to work too hard to find a page to link to; you’ll build a library of many options.
We Can Help You Improve Your SEO
It’s no secret that SEO takes time and effort. It might be tempting to choose a few keywords, write an article, and move on to your next topic, but that strategy won’t bring you the results you’re looking for.
Instead, reach out to Net Profit Marketing for assistance in creating an SEO strategy that will continuously deliver organic traffic. Contact us today to learn more about our services.
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