Technical SEO
Platform-agnostic technical SEO. Crawlability, indexing, redirects, canonicalization, structured data, and site architecture. When you need hands-on help, explore our ecommerce SEO services.
-
Schema Governance for Ecommerce Sites
Schema issues usually come from conflicts across apps, themes, and platform defaults. This governance approach prevents regressions and keeps structured data consistent through changes. What Schema Drift Looks Like On ecommerce sites, schema drift usually appears in Product objects first. You might notice duplicate Product…
-
Effective SEO: The Difference Between “Right” and “Not Wrong”
In the realm of ecommerce, search engine optimization (SEO) means much more than simply avoiding mistakes. On platforms like Shopify and BigCommerce, SEO that is merely “not wrong” leaves revenue and visibility untapped. Effective SEO is all about aligning every technical and content decision with…
-
A Guide to Internal and External Links
In technical SEO, links are pathways that guide users and search engines through your site. Internal links help distribute authority and improve crawlability, while external links provide credibility signals and context. For ecommerce operators and developers, the right linking strategy can directly impact revenue by…
-
How Do You Know If Your Website Has Been Hit With a Google Penalty?
There’s no question that search traffic is the lifeblood of any ecommerce business. As such, if you suddenly find your pages falling in the rankings, that’s a serious concern you need to get to the bottom of as soon as possible. One of the first…
-
How to Select Holiday Keywords for SEO
As we approach the end of the year, you have a roughly two-month-long window to up your sales volume and capitalize on the holiday rush. It’s a great time to target customers who are actively searching for deals and seasonal items that they won’t find…
-
Optimizing for Bing Part II: Balancing Google and Bing SEO
In discussions regarding ecommerce SEO, Google usually dominates the conversation; seeing as it holds the majority of search share, it’s only natural to consider it first. But completely ignoring other major search engines, like Bing, is a mistake, especially if you are targeting U.S. shoppers. …
-
Schema Markup: What It Is and How It Can Improve Your SEO
Running a BigCommerce store with hundreds or even thousands of products means standing out in search results goes far beyond incorporating good keywords and backlinks; one of the most powerful technical SEO tools you can use is ecommerce product schema, a type of structured data…
-
Understanding SEO: What Is a Bounce Rate and Why Does It Matter?
As the manager of an ecommerce site, you’ve likely seen bounce rates mentioned in analytics reports. Understanding what these values really mean, however, in addition to their importance in regard to ensuring top-tier ecommerce performance, can be tricky. With that in mind, the following guide…
-
What’s the Best Content for Link Building?
Link building remains one of the most influential ranking factors in search engine optimization. For ecommerce sites in particular, quality backlinks can boost authority, drive referral traffic, and support long-term growth. There’s just one problem. Not all content attracts links equally. The best content for…