Technical SEO
Platform-agnostic technical SEO. Crawlability, indexing, redirects, canonicalization, structured data, and site architecture. When you need hands-on help, explore our ecommerce SEO services.
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Video SEO for Ecommerce: Product Videos, JSON-LD, and CWV
As you prepare to harness the power of video SEO ecommerce concepts to climb the rankings and convert more prospects into customers, you’ll need to overcome some common challenges and ensure you take the most important steps. Namely, you’ll need to embed your product videos…
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What to Look For in a Partner When You Need Technical Site Migrations
Technical site migrations are among the most complex and high-stakes projects in digital marketing today. Moving to a new e-commerce platform, upgrading your content management system (CMS), or refactoring your site for speed and accessibility all involve serious risks. The repercussions of a botched migration…
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Log File Analysis for Ecommerce SEO: Spotting Crawl Waste and Opportunity
An ecommerce log file analysis reveals how Googlebot and other crawlers interact with your digital store. Log files SEO involves analyzing raw server logs to see exactly which pages search engines are requesting, how often they’re being crawled, and whether their crawl budget is being…
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Advanced Techniques for BigCommerce SEO
BigCommerce is one of the most technically capable e-commerce platforms on the market today, but most storefronts never tap into its full search engine optimization (SEO) potential. While basic SEO tactics like keyword optimization and meta descriptions matter, there’s much more to do to differentiate…
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SEO Scams
As someone who runs an e-commerce store, you’ve probably been bombarded with search engine optimization (SEO) pitches promising guaranteed page-one rankings, secret algorithms, or instant traffic. The truth, as you might expect, is that most of these offers are scams designed to take advantage of…
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5 Creative Ways to Repurpose Your Old Content and Drive SEO
Creating fresh content for your store’s website every week is an exhausting and unnecessary process; in fact, most e-commerce sites already have valuable assets that can be reimagined to attract new traffic, capture different keywords, and support Shopify SEO. Repurposing content doesn’t mean copying and…
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SEO vs. SEM: What’s the Difference?
There are two typical strategies for attracting search engine users: SEO and SEM. With SEO, you refine your content and website structure to improve your organic search rankings without paying per click. SEM takes it a step further by incorporating paid ads and sponsored placements…
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The Difference Between On-Page SEO and Off-Page SEO
As a marketer, you’ve most likely heard of and worked with SEO as a general concept, but what you may not know is how specific on-page and off-page SEO strategies influence your website’s visibility. Some businesses nail one but ignore the other, which creates gaps…
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How to Avoid Common Pitfalls When Launching a New Website
Website launch can be an exciting venture. But amid your enthusiasm, it’s essential to be aware that there are a variety of common mistakes that can tank your success and keep you from experiencing results. As your launch nears, here are five pitfalls you must…