Technical SEO
Platform-agnostic technical SEO. Crawlability, indexing, redirects, canonicalization, structured data, and site architecture. When you need hands-on help, explore our ecommerce SEO services.
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What Is the Ideal Length for Blog Posts?
Blogs are essential for earning trust. By demonstrating your proficiency, experience, and personality, users are more likely to rely on you in the future and purchase your goods and services. But to get the most value from blogs, they must be appropriate for your…
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4 Tips for Scaling Your Website Traffic
Traffic is vital to any online business. If no one sees your website, how can anyone buy what you offer? While increasing your traffic is a primary concern, it can also be challenging. If you’re struggling to increase online visibility, here’s how to get more…
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The Importance of Having SEO-Friendly Landing Pages
Many business owners understand that search engine optimization is vital for gaining organic traffic to their websites. However, some of those same marketers ignore SEO best practices when creating and launching landing pages for their paid advertising campaigns. Unfortunately, too many website owners lose money…
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Referring Domains vs. Backlinks: Is There a Difference?
Search engine optimization (SEO) can be a confusing process, especially for those building a website for the first time and in need of experience ranking their sites on major search engines. For those unfamiliar with the process, search engines use an algorithm to decide which…
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Google E-A-T and YMYL: Tips to Improve On-Page SEO
When ranking your website’s content, Google analyzes hundreds of factors, which they summarize through expertise, authoritativeness, and trust — E-A-T. Websites that meet Google’s guidelines will automatically rank higher simply because they’re more credible than websites that don’t. Another aspect that Google considers when ranking…
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Does Your SEO Strategy Include Keyword Clusters? 3 Reasons Why It Should
Many marketers have mastered the art of including a few specific keywords in their content to boost their ranking in search engine results pages (SERPs), but many overlook the benefit of leveraging keyword clusters. Keyword clusters are groups of related keywords meant to represent searchers…
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4 SEO Advantages of Video Transcription and Captioning
While most brands agree that leveraging the power of video marketing is non-optional, one area that marketers differ on is the use of captioning and video transcription. Some organizations find that captioning introduces an additional unwanted expense, while others refuse to release a video without…
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Video SEO Strategies to Optimize Your Video for Search
The video has long been a cornerstone of communication and content creation. From educational videos and creative short films to online marketing campaigns and social media updates, video has the power to engage and inform viewers in a way that text and images alone cannot.…
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6 Strategies to Rank in Google’s “People Also Ask” Boxes
Google’s “People Also Ask” Box is a feature that displays a list of questions related to a user’s initial search query. The box is located near the top of the search engine results, above the first organic result. If you’re looking to get your website…