Traffic is vital to any online business. If no one sees your website, how can anyone buy what you offer?
While increasing your traffic is a primary concern, it can also be challenging. If you’re struggling to increase online visibility, here’s how to get more visitors to your website and build the thriving business you’ve always wanted.
Make sure your website is ready to receive more visitors by asking the following questions:
- Can my current hosting package handle increased traffic?
- Are my page load speeds up to par for Google rankings?
- Is my website optimized for mobile phone and tablet users?
- Do my internal linking structure and site navigation make sense?
- Is my site well-designed, with nothing blocking my main content?
- Do I have a way to capture leads for future marketing and conversion?
Good website design and hosting will boost your search engine rankings and help you get the ball rolling with traffic.
Many business owners understand that high-traffic keywords and building backlinks are essential for search engine optimization. However, these two SEO tactics will only get you so far.
If you’re out of ideas, here are four strategies you can add to your marketing toolbox.
Decades ago, tech billionaire Bill Gates declared that “content is king.” The internet has continually proved his assertion correct. These days, customers expect and enjoy businesses marketing to them through content.
Consider engaging with potential customers by creating long-form articles, guest posts, YouTube videos, infographics, and other forms of shareable content. Not only will this pique interest and encourage website visits, but it will also help you build backlinks to your site, boosting SEO.
Nearly half of all Google searches are location-specific. If your business has a physical location or serves a specific area, create and verify a Google My Business page and regularly post engaging content. Make it a point to share those page posts via social media for increased rankings.
In addition to optimizing for Google, it’s also a good idea to create local content and add location-based pages to your website.
If you’ve asked Google a question recently, you’ve likely encountered a Google Featured Snippet. This is when Google displays a small piece of your video or written content to provide a quick answer or result.
To give yourself the best chance of grabbing a coveted featured snippet spot, use keyword tools to determine potential visitors’ questions and ensure that your website content answers them directly.
SEO can only get you so far. Pay-per-click ads and other forms of paid marketing allow you to have greater control of your campaigns. Not only will you receive instant traffic since you don’t have to wait for rankings, but that traffic will also be more targeted. The result will be increased ROI and an improved website quality score.
It can be difficult to maintain the kind of steady traffic that creates new customer relationships and keeps businesses thriving. Still, there are a few tried-and-true methods that can help get more potential customers to browse your website.
Contact the team at Net Profit Marketing to discover how an expertly-designed strategy can boost your traffic and help you build the business of your dreams.