Search Intent
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How to Select Holiday Keywords for SEO
As we approach the end of the year, you have a roughly two-month-long window to up your sales volume and capitalize on the holiday rush. It’s a great time to target customers who are actively searching for deals and seasonal items that they won’t find…
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Search Intent: What It Is and How to Master It
What is the “why” behind an online search? When a user types a specific string of words, such as “best sushi restaurant,” search engines must parse out what the user is looking for. Are they seeking the best sushi restaurant or just the best one…
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Does Your SEO Strategy Include Keyword Clusters? 3 Reasons Why It Should
Many marketers have mastered the art of including a few specific keywords in their content to boost their ranking in search engine results pages (SERPs), but many overlook the benefit of leveraging keyword clusters. Keyword clusters are groups of related keywords meant to represent searchers…