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Search engine marketing (SEM) is a collection of techniques that are used to earn websites better positioning on search engine results pages. While this sounds very similar to SEO, SEM generally focuses on paid efforts. When executed successfully, a good SEM campaign can improve advertising dollar ROI, increase traffic, and lead to more sales. The [...]
People are spending more of their money online than ever before. That’s a great thing for eCommerce businesses, but it has also created loads of competition. The best way for brands to stand out is by improving customer experience. These user-friendly features are the best place to start. More Payment Options It’s an absolute must [...]
Strategic marketing requires the intelligent use of available tools and resources. Creating awareness of your brand means both drawing in new customers with interesting links and putting your brand directly in front of the public to create awareness. “Push and Pull” marketing allows you to strategically deliver targeted advertisements to the end-user, creating exposure for [...]
Website rankings provide transparency into the amount of traffic flowing through specific pages. These metrics are important because they give businesses and marketing agencies insight into how they can improve the performance of their brand strategies. Data analytics and comprehensive testing platforms give businesses powerful tools for creating strategic growth. If your website isn’t ranking, [...]
Digital marketing and advertising agencies rely on pay-per-click (PPC) advertising to drive site traffic. Paying host platforms to deliver clickable advertisements gives businesses visibility by bringing them to the top of search results. Split tests allow businesses and organizations to create awareness and promote products while reaching growth targets more quickly. What Is Split Testing? [...]
SEO is essential for ranking on search pages. It increases visibility by creating more traffic and helping your company reach out to more people. SEO allows you to improve your marketing by communicating important messages and branding. The use of targeted keywords to promote the messages, services, and products offered by your business can quickly [...]
User engagement is a measurement that reveals what offers, services, and products are most valuable to customers online. Businesses measure user engagement by tracking what users click on, the duration of their stays, and what they download and share. Regular user engagement can be measured through several analytic tools and metrics. Metrics that measure engagement [...]
Marketing is an important part of any business, big or small. The field used to be dominated by mostly brand-pushed or company-generated content. Today, however, the rise of the internet has ushered in the era of user-generated or customer-centric marketing strategies. In this article, we’ll break down what these concepts mean, then finish up by [...]
The acronym SERP stands for “Search Engine Results Page.” SERP analysis is the process of examining the generated results after a Google search. This vital information is highly relevant to your digital marketing and SEO strategy. SERP analysis will reveal what websites are going to achieve a higher ranking. It will also assist you in [...]
Believe it or not, the structure and flow of your website’s navigation can affect sales, bounce rate, and overall conversion. You don’t want people coming to your website, getting frustrated because they can’t find what they’re looking for, and then closing the tab out. If they can’t find your product or service listing page, they [...]