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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity.Send us a message if you have any questions.

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3 Big Changes to PPC that You Need to Know

When executed properly, a pay-per-click, or PPC ad campaign can do wonders to put your business front and center with a targeted online audience.  Unfortunately, those who don’t fully understand the ins and outs of PPC can end up spending a lot more money than they intended and seeing very little in the way of [...]

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5 Google Ad Mistakes You Can Easily Avoid Making

When you are looking to generate leads and grow a successful business, Google Ads is a great tool to have at your disposal. Unfortunately, due to easily fixable mistakes, many business owners find that they are throwing money away each month to Google Ads because they aren’t generating leads or sales. An effective ad campaign [...]

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Do You Need a Website Redesign or Just a Refresh?

In our tech-driven culture, most businesses understand the importance of having a website that runs well and that is aesthetically pleasing. The one big caveat to having a website is that the work does not end after its initial build. Having a website is a constant work in progress and there comes a time when [...]

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The Most Common Reasons Why Customers Dread Your Emails

Email marketing, when done well, can be an effective tool for securing new customers as well as retaining current customers. With that being said, we have all been on the receiving end of an email marketing campaign that had us feverishly searching for the “unsubscribe” button. Email campaigns are incredibly effective, but can become a [...]

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Use web design color psychology to increase conversions

Did you know that a color can change how someone perceives your company and the products or services that you offer? As humans, we are visually-driven creatures and colors can play a big role in altering our moods and our perceptions; this is why you will typically see the walls of hospitals painted in muted, [...]

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Bad Content Marketing Habits and How to Stop Them

Over the last few years, content marketing became the norm as businesses sought new ways to connect with consumers online in a non-threatening way.  Aggressive, hard-sell tactics turned consumers off, so a kinder, gentler approach was needed, one in which companies could sell themselves by giving away valuable content that consumers wanted.  The goal was [...]

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Is an Outdated Website Causing Your Business to Lose Revenue?

When your printer finally gives up the ghost and refuses to make another copy, what do you do?  If it’s beyond repair, you hand it over to your e-waste partner and purchase a newer and better piece of equipment to serve your needs now and moving into the future. While it’s easy to tell when [...]

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Microsites: What are They and How Can They Help Your Business?

The growth of the virtual world has created an entirely new way for businesses to reach consumers on a massive scale.  It wasn’t that long ago that many businesses operated locally, competing with other area businesses for a limited number of customers.  With the birth of e-commerce, however, businesses can reach consumers globally. Of course, [...]

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Should Press Releases be a Part of Your Digital Marketing Strategy?

In the world of marketing, as in other spheres, trends come and go, and often return.  Consider, for example, local marketing.  As the internet grew in popularity, businesses heady with the rush of unfettered access to a global audience began casting incredibly wide nets to bring in all those fish. Unfortunately, competition grew rapidly and [...]

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Drip emails: what they are and how they work?

Drip email campaigns, like many marketing strategies, have vacillated as the go-to strategy for content marketing. Their value is in that, by definition, they are marketing messages sent at a particular time and tempo in order to increase sales. The best kinds of drip campaigns are those that are not only timely, but also build [...]

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