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Search engine optimization (SEO) can be a confusing process, especially for those building a website for the first time and in need of experience ranking their sites on major search engines. For those unfamiliar with the process, search engines use an algorithm to decide which sites appear at the top of a results page for [...]
The world of digital marketing is constantly changing. As a result, companies and marketers must stay abreast of developments that could impact their strategies. In this guide, we’ll discuss a few challenges digital marketers face in 2023 and how to overcome them. 1. Compliance with Privacy Regulations In recent years, major governments have issued regulations [...]
Marketing only works when you present your message to people who want to invest in your offer. While you might think it’s better to cast a wide net to capture as much potential attention as possible, niching down is widely regarded as the better strategy. But when you take it a step further to finely [...]
Are you failing to see the website sales you were hoping for? If so, you might benefit from a CRO audit. Otherwise known as a conversion rate optimization audit, a CRO audit involves a complete evaluation of your website and other advertising channels to find ways to improve your conversion rates. Here are a few [...]
When ranking your website’s content, Google analyzes hundreds of factors, which they summarize through expertise, authoritativeness, and trust — E-A-T. Websites that meet Google’s guidelines will automatically rank higher simply because they’re more credible than websites that don’t. Another aspect that Google considers when ranking content is whether topics fall under the umbrella of “Your [...]
Imagine the following scenario: You’ve spent hours creating your latest blog post or video, and you’re more than excited to share it with the world. You know people will find your content interesting, and you can hardly wait for the traffic to roll in. You hit the publish button and relax, confident that the next [...]
Email marketing has several benefits, from enhancing engagement with your target audience to bolstering conversions. And yet, even the most eye-catching and informative email is only valuable if it keeps your subscribers intrigued and engaged. Try these four clever ideas to reduce your bounce rate and increase engagement: 1. Run a Quiz People love quizzes. [...]
Pay-per-click (PPC) is one of the most reliable and effective digital marketing strategies you can employ. Targeted and practical, it can place your products or services in front of your audience at precisely the right time and place, boosting conversions and bolstering revenue. But the key to PPC success is dodging the most common mistakes [...]
Where you rank on the world’s largest and most powerful search engine is one of the most significant factors contributing to your brand’s exposure, credibility, and success. But while your marketing manager might be employing SEO best practices, it’s also crucial to ensure that your content remains up to snuff with Google’s algorithm updates. After [...]
It’s crucial to produce quality content, but it’s equally important to produce consistent content. Research demonstrates that high-caliber, valuable, and consistent content affects consumers’ decisions more than any other factor. The truth is that inconsistent content can spoil even the most outstanding marketing strategy. Fortunately, there are a handful of ways to ensure the uniformity [...]