421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
User engagement is the key to creating a successful website. You don’t just want people to simply find your page…you also need them to read and engage with your content, whether that means filling out a form, commenting on a post, making a purchase, or clicking on a call-to-action button. When your audience is engaged, [...]
People are increasingly using mobile devices to browse the internet every year. Statista reported that in 2019, 53.3% of all global web traffic came on a mobile device. Just six years earlier, in 2013, that number was 16.2%. This statistic alone shows how important mobile devices are to web traffic in general. What it doesn’t [...]
There was a time in the early days of the “dot-com boom” that companies and brands focused primarily on driving traffic to their website. More visitors meant more traffic, which meant more value to advertisers, buyers of websites, and sellers of products and services. Today, that old script has flipped on its head. While a [...]
Ten seconds. That’s all you have, on average, to grab the attention of website visitors and convince them to discover more. More than half of all visitors spend 15 seconds or less on any given website. If you don’t impress them in the first 10 seconds of that visit, it’s more likely than not they [...]
Savvy business owners know that merely being online today is not enough. You need to create content that gets your followers to engage with your brand. It’ll be easy to see if you’ve created engaging content. Traffic to your blog will increase, as will the average time visitors spend on your site. Your social media [...]
Cutting through the noise to get your message heard by customers is no easy task. You have to be constantly on the lookout for new marketing tactics to differentiate your brand. Of course, this is difficult to accomplish when your competitors are always innovating their strategies. If you’re hoping to attract new customers, one of [...]
It’s not enough to rely on the “if you build it, they will come” concept when designing your website. You also need to focus on converting as many visitors as possible into leads or sales after they first visit your page. The unfortunate reality is that the vast majority of your website visitors will never [...]
The human eye can quite literally perceive millions of colors. That means there is no shortage of color palettes that people can use to express their feelings or desires. Some people may be surprised to learn the significance that color psychology has in email marketing and overall customer engagement. And with the huge array of [...]
When it comes to e-commerce, augmented reality (AR) and virtual reality (VR) are both game-changers. The new technologies are transforming the way that people shop both online and in-store. They are quickly becoming an attractive selling point for consumers who have grown weary of traditional retail marketing. AR and VR have their own benefits as [...]
Every marketer knows that posting blogs and articles to your website is a great strategy for improving search engine optimization and engaging with your target audience on a deeper level. But if you’re prioritizing quantity over quality and pushing out mediocre content with the hope of generating more traffic, then you’re putting your content marketing efforts at a [...]