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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.


The Importance of Developing User Personas for Your Business

For business owners and brand specialists, knowing your customer base is crucial. Even more than that, knowledge pertaining to some of the finer details in their lives could lend a wealth of insight into their purchasing decisions and habits. To this extent, developing a comprehensive user persona will eventually grant you enough insight to develop [...]


How Your Brand Can Utilize Location-Based Marketing

In today’s business environment, well-timed and pertinent messages are more essential now than they have ever been. Consider complaints revolving around the endless barrage of messages many consumers receive on a daily basis. Much of this is due to poor marketing strategies. Had the brands in question only utilized location data to optimize engagement, they [...]


4 Common Influencer Marketing Mistakes That Drain Your Budget

For nearly three years now, influencer marketing has been booming in terms of popularity and social recognition. Consequently, a plethora of diverse tools and networks have emerged and most brands are taking advantage of them. Essentially, influencer marketing involves mobilizing the power of a celebrity, content creator, or tastemaker to circulate marketing information. More often [...]


5 Questions to Ask Before Getting Started on a Website Redesign

There are many reasons to initiate a website redesign. Maybe your business is experiencing poor traffic due to customer engagement or targeting issues. This applies especially if the site in question has been running longer than one year and has not been routinely updated. While staying relevant in today’s fast-paced business environment is certainly paramount, [...]


5 Creative Ideas for Your Next Email Marketing Campaign

The best way to reach a broad amount of leads in a short time span is undoubtedly via email. After developing a large lead list, simply send a targeted email and watch the responses roll in. The only caveat is that these emails are easily ignored (and sometimes relegated to the spam folder). For this [...]


5 Easy and Effective Ways to Get Customers to Review Your Business Online

There’s no denying the power of the online arena to increase visibility and boost sales, but with more and more shoppers letting their fingers do the walking, online reviews have become an essential tool for encouraging patronage. Businesses that have high consumer ratings and rave reviews are going to attract more customers than competitors with [...]


5 Effective Ways to Drive Targeted Traffic to Your Site

Once upon a time, about a decade ago, there were very few barriers to driving traffic to your site. That said, getting targeted traffic has never been an easy undertaking, and advances in search engine algorithms, paired with growing competition, have made the prospect even harder these days. What can you do to drive targeted [...]


6 Blog Topic Ideation Tips for When You’re Stuck

Writer’s block is real, and if you’re trying to pen a regular blog as a means of producing content for your business website, even coming up with ideas for posts can become a pain over time. When you’ve exhausted your store of ideas that will appeal to your target audience and help you to promote [...]


7 Ways to Improve Your Website’s User Experience

You naturally want users to have a positive experience with your brand, whether they’re entering a brick-and-mortar location or interacting with your company virtually. Here are several ways to make sure that users who find you online have the best possible experience. 1. Optimize for mobile Responsive design is no longer a suggestion – it’s [...]


How to Further Optimize Your Evergreen Content

Evergreen content is a staple of the online world because there is a wealth of common knowledge that new people are always seeking. For example, there will always be new homeowners interested in DIY tips for tiling a backsplash or changing the wax ring under the toilet. If you can provide the most relevant and [...]

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