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Like most web concepts, search engine optimization (SEO) has evolved over time. As search providers continually seek to improve the user experience, they utilize the latest technologies to enhance the results their users see. They are also diligent in their efforts to weed out irrelevant or misleading content. As a result, the best practices for [...]
For all of the focus on SEO, SEM, SMM and so many other online marketing strategies, how do marketers actually measure their success? For search engines, which keywords are garnering the most attention? Which social media sites drive the most traffic? And among those, which posts seem the most effective? Our Internet marketing efforts have [...]
In our third week talking about Structured Data, we’re going to get into how you can set up your Content Marketing efforts to take maximum advantage of Google’s love of the JSON-LD markup system. Becoming a Named Author Yourself… One of the most important ideas to come out of Google regarding content marketing lately was [...]
Google announced several weeks ago that they’ve started supporting Structured Data and using it to develop rich results on their results pages. So, into the world of Structured Data Markup we go! First, some basic definitions. “Structured Data” is basically “information that is organized so that a computer can easily understand it.” Mostly, in terms [...]
Google has been returning ‘rich results’ in its Search Engine Results Pages (SERPs) for quite some time now. Rich results put information like ratings stars and pictures right alongside the usual links and summaries. They also introduced the Knowledge Graph, which is designed to provide the answers to simple questions right on the SERPs, so [...]
In our last post, we talked about the benefits of writing in simple language. Not only does more of your audience understand simple language, but it’s actually easier to hit your word count goals when you’re using smaller words in smaller sentences. But it’s important to recognize that you can easily go overboard and get [...]
There’s a common complaint among content creators. It’s that a client wants both a large word count and a low reading difficulty score on their content. The ‘problem’ being that the easy way to get a large word count is to use filler words. Filler words inflate word counts, but they also make sentences longer. [...]
Last week, I pointed out how almost every ‘Make Money Online’ site is run by scammy scamming scammers. This is not to say that everyone who purports to teach you some Internet Marketing techniques is scamming — there are definitely legitimate experts out there. Fortunately, there are crystal-clear differences between the scammy scammer’s scams and the [...]
I — and I’m fairly certain that this is true of many if not most reasonably-priced Internet Marketing companies — get regular inquiries from people who are absolutely desperate to make money online. The vast majority of them are ordinary folks who clicked on a banner ad or opened a marketing email and got hooked [...]
When devising an SEO strategy, web hosting is generally a minor footnote on the plan – if it’s included at all. Many simply use the lowest price to choose their hosting service based on the common misconception that service providers differ little and do not affect to your site’s search engine rankings. Unfortunately this sort [...]