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530 N Kiwanis Ave
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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

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5 Tips to Help Boost Your Google Shopping Results

Google Shopping is yet another way in which you can advertise your e-commerce business and funnel targeted traffic to your website. However, you have to make sure you’re using this tool to your greatest benefit so that you’re not flushing your advertising budget down the drain. If you’re simply not getting the results you want [...]

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4 Ways to Use Live Chat on Your Website to Improve Conversion Rates

Websites have provided consumers with an easy means of finding products, services, and brands that offer exactly what they’re looking for in practically the blink of an eye. One thing that has long been lacking in this equation, however, is the human touch and immediate personal service that exist when a customer walks into a [...]

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5 Ways to Improve Your Mobile User Experience

While it may seem obvious that mobile phone usage is more prevalent than at any other point in history, taking this fact for granted can literally tank your business. Make no mistake, today’s social environment is characterized by expediency and instantaneity, both of which are epitomized in the mobile user experience. This influx of usage [...]

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6 Best Practices for Optimizing Your Blog

Optimizing your blog is akin to walking a very fine line. On the one hand, you want to post active and engaging content that will capture the interests of a target audience. On the other, you want to optimize your posts so they show up in search results. Failing at the latter while succeeding at [...]

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The Importance of Developing User Personas for Your Business

For business owners and brand specialists, knowing your customer base is crucial. Even more than that, knowledge pertaining to some of the finer details in their lives could lend a wealth of insight into their purchasing decisions and habits. To this extent, developing a comprehensive user persona will eventually grant you enough insight to develop [...]

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How Your Brand Can Utilize Location-Based Marketing

In today’s business environment, well-timed and pertinent messages are more essential now than they have ever been. Consider complaints revolving around the endless barrage of messages many consumers receive on a daily basis. Much of this is due to poor marketing strategies. Had the brands in question only utilized location data to optimize engagement, they [...]

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4 Common Influencer Marketing Mistakes That Drain Your Budget

For nearly three years now, influencer marketing has been booming in terms of popularity and social recognition. Consequently, a plethora of diverse tools and networks have emerged and most brands are taking advantage of them. Essentially, influencer marketing involves mobilizing the power of a celebrity, content creator, or tastemaker to circulate marketing information. More often [...]

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5 Questions to Ask Before Getting Started on a Website Redesign

There are many reasons to initiate a website redesign. Maybe your business is experiencing poor traffic due to customer engagement or targeting issues. This applies especially if the site in question has been running longer than one year and has not been routinely updated. While staying relevant in today’s fast-paced business environment is certainly paramount, [...]

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5 Creative Ideas for Your Next Email Marketing Campaign

The best way to reach a broad amount of leads in a short time span is undoubtedly via email. After developing a large lead list, simply send a targeted email and watch the responses roll in. The only caveat is that these emails are easily ignored (and sometimes relegated to the spam folder). For this [...]

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5 Easy and Effective Ways to Get Customers to Review Your Business Online

There’s no denying the power of the online arena to increase visibility and boost sales, but with more and more shoppers letting their fingers do the walking, online reviews have become an essential tool for encouraging patronage. Businesses that have high consumer ratings and rave reviews are going to attract more customers than competitors with [...]

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