421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
Savvy business owners know that merely being online today is not enough. You need to create content that gets your followers to engage with your brand. It’ll be easy to see if you’ve created engaging content. Traffic to your blog will increase, as will the average time visitors spend on your site. Your social media [...]
Cutting through the noise to get your message heard by customers is no easy task. You have to be constantly on the lookout for new marketing tactics to differentiate your brand. Of course, this is difficult to accomplish when your competitors are always innovating their strategies. If you’re hoping to attract new customers, one of [...]
It’s not enough to rely on the “if you build it, they will come” concept when designing your website. You also need to focus on converting as many visitors as possible into leads or sales after they first visit your page. The unfortunate reality is that the vast majority of your website visitors will never [...]
The human eye can quite literally perceive millions of colors. That means there is no shortage of color palettes that people can use to express their feelings or desires. Some people may be surprised to learn the significance that color psychology has in email marketing and overall customer engagement. And with the huge array of [...]
When it comes to e-commerce, augmented reality (AR) and virtual reality (VR) are both game-changers. The new technologies are transforming the way that people shop both online and in-store. They are quickly becoming an attractive selling point for consumers who have grown weary of traditional retail marketing. AR and VR have their own benefits as [...]
Every marketer knows that posting blogs and articles to your website is a great strategy for improving search engine optimization and engaging with your target audience on a deeper level. But if you’re prioritizing quantity over quality and pushing out mediocre content with the hope of generating more traffic, then you’re putting your content marketing efforts at a [...]
If your organization is looking to boost its search visibility, then schema markup for SEO can help you accomplish this goal. Schema SEO gives search engines detailed information to better understand the content on your website. Think of it as code associated with a website that makes it easier for users to find relevant search [...]
The Americans with Disabilities Act ensures that all people with disabilities receive equal and fair treatment under the law. This also includes digital mediums such as websites, which are now required to provide a similar experience for anyone who could potentially visit the site. These protections cover people who may be blind, deaf, or who have other [...]
If you’re designing your website to be accommodating to all audiences, accessibility is no doubt a top concern. However, what you may not realize is that accessibility is only one attribute that results from the end product. Inclusive design focuses on the processes and cultures that create a user-friendly platform that can be used by [...]
Online analytics can be a needlessly obscure and dense arena of information with which to engage. This is especially true if, rather than being a tech genius, your professional strengths are tied to a particular industry that just happens to be operating online, given the realities of the current marketplace. For the uninitiated, one term that can [...]