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Every blogger wants the “secret weapon” for SEO: the one super-ninja trick that’s going to get your ranked and get you traffic. News flash: it doesn’t exist — the last 20% of that climb to the top is brutal, and takes time, money, and skill. But absolutely any blogger can skip past the first 80% [...]
It’s time for our semi-regular, informal gathering together and breaking down of the latest and greatest web design trends. Let’s get straight to the meat: Parallax — the ability to set up a website with multiple layers such that the ‘deepest’ layers move more slowly while the topmost layers travel more quickly — has been [...]
If you saw the blog post on Monday, I promised to talk a bit more about letting your content do the work while your brand reaps the benefits. That post was about the ALS Ice Bucket Challenge phenomenon and how unrelated ice is to Lou Gehrig’s Disease. This post takes that same theme of unrelatedness [...]
At this point, there may be a few people left in the country who have a YouTube channel and haven’t dumped a bucket of ice over their heads to raise awareness of ALS, a.k.a. Amyotrophic Lateral Sclerosis a.k.a. Lou Gehrig’s Disease. There certainly aren’t many people left who haven’t heard of the whole ice bucket [...]
We’ve all learned by now that websites need to be fast. The time-to-first-response from a serve is measured by Google, and slow-responding sites get penalized. Mobile browsers whose patience is measured in single-digit amounts of seconds are quite likely to end up on your desktop-oriented website if you’re not careful, and those don’t like to [...]
Link building — for a while there, when Google announced that guest blog posting was ‘spammy’, we all kind of thought it might be dying out. But as it turns out, link building is still an absolutely vital part of SEO — it just looks a little different now than it used to. More importantly, [...]
Social media has been around for long enough that we’re starting to see the difference between a company that approaches it with a fairly off-the-cuff set of concepts and policies, and one that comes at it with a mature and comprehensive approach. It’s a natural evolution that is predictable and learnable — which means that [...]
If you’re into digital marketing, you can basically count on the idea that some aspect of what you’re doing is going to be phased out in the next year. Just like those bell-bottoms that were out, than in, then out again, SEO trends come and go like the flickering of a candle in a windstorm. [...]
If you’re not a web designer, chances are that you’ve never actually Googled “web design inurl:blog” and looked at the results. Try it. No, seriously, don’t try it. I’ll show you what you get: You get a list of results, the majority of which are themselves lists of results. Now, this search is actually a [...]
I don’t like to get political online; it’s not really something that I’m comfortable with. But I saw what happened on the FCC website today, and I had to say something. After a comment period that had to be extended because of the sheer volume of public outcry against the proposed plan, the FCC enacted [...]