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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.


Rich Site, Poor Site: Putting The Web to Work For You

So I have this book called Rich Dad, Poor Dad, and it’s all about the insights into wealth that the author (Robert Kiyosaki) received by growing up with two fathers, one on each side of the income spectrum. One of the core insights can be summed up thusly: ‘Poor people work for money, rich people [...]


Web Design and SEO: Like Chocolate and Peanut Butter

At its core, web design is about taking what is essentially bland, context-free information and elevating into a form that is as intuitively usable as it is aesthetically pleasant. It’s about making modern communication easy, in much the same way that good handwriting was the key to the scribes of the Dark Ages and the [...]


The Relationship Between CRO, CTR, and SEO

I watched an interesting video on SearchEngineJournal this morning, and it got me thinking. The guy from SEJ was talking to the head of eBay’s SEO team, and the eBay guy talked a bit about how they’re currently quite focused on user experience — particularly, on CTR: Click-through rate. This got me thinking that there’s [...]


Are You Credible?

Since the advent of Google’s Authorship Markup, Internet marketing has become significantly more dependent on something that it lacked for about a decade: credibility. Now, Google has recently backed off a little bit on that by removing the author photograph and the ‘In X circles’ from their listings — but they still use authorship markup [...]


Common Web Design Mistakes — And the Exceptions that Prove the Rules

There are those web design mistakes that are so normal, we’ve come to accept them as standard practice when they really, really shouldn’t be. There’s a mountain of items I could list if I wanted this to be one of those five-page blog posts, but I’m going to keep it concise today. Seriously, be done [...]


The Three Major Elements of Responsive Web Design

Fluid Grids Fluid Images Media Queries That’s all, blog post done. Have a good day! …just kidding, of course. Responsive web design continues to get attention worldwide as the single best way to create a website that works well on any device, mobile or non-. But not many people have even the slightest grip on [...]


What’s The Difference Between SEO and Marketing?

Rewind a decade. It’s 2004, and SEO is just starting to really explode. The industry is obsessed with mechanics — everyone is convinced that with a bit of cooperative reverse-engineering, we can ‘solve’ Google’s algorithm and get a website ranked wherever we want it ranked. PageRank dominates everyone’s attention, as do keyword lists and competition [...]


Web Design Trends of the Moment: The Hero Image

The ‘hero image’ ideal came into being a few years ago — iStock had an article on them way back in 2010 — but only recently has it gone fully mainstream, with a few big-time companies like PayPal adopting the hero image motif on their login screen. You’re getting ahead of yourself, Jared. Right — [...]


Here’s a “New” Concept in SEO: KISS It Off

SEO is, by its very nature, one of those cutting-edge fields where everyone is always trying to be the latest and greatest at what they do — and because of that, SEO people embrace new, flashy tech and hardcore analysis of minutia with wild abandon. There’s just one problem with that notion: Google, while it [...]


A Perfect Example of Modern Internet Marketing Done Right

I won’t mess around with you: it’s right here. Don’t click on that until you’ve finished reading, though, or you’ll never get back, because that page is as fascinating and profound as it is simple and fun. It’s a new experiment by, of all unexpected people, Bic. Yeah, the same Bic that makes your lighter [...]

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