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If you are studying or interested in design then here are some great design books that will add to your knowledge and help you better understand design concepts. They cover a wide range of areas broadly under the design umbrella so that no matter your interest a few at least should interest you. 1. [...]
Web design is a growing industry as more and more businesses see that the internet has become central to the way most people search for products services and information. The need for people to design and implement web pages and other internet sites has led to a vast amount of information available on how to [...]
There are many forms of formal education ranging from courses addressing specific branches of work all the way to degree level education options. Web design is dominated by people that are self taught or have qualifications in other areas so how can having a formal education help someone looking at a career in Web Design. [...]
The use of A/B analysis is becoming popular for websites as they look for the best way to interact with their customers. It basically provides different versions of the website to people and the way that the customers interact with the site and if they make a purchase is tracked. The data is then reviewed [...]
Landing pages are an important part of your marketing plan because they are where your potential customers arrive when they click on a pay per click ad, website link or online coupon. This is your chance to present them with the value proposition and help them to move through to make a purchase. When you [...]
Last Friday, I laid out what I feel is a pretty comprehensive guide to keyword research — the process, the tools, and the goals. Today, we’re talking about the natural partner to keyword research: competition analysis. This is the process of looking at what your client’s competition is doing with their keywords and their SEO. [...]
Ok, so here’s the thing: keyword research is in a weird place right now. On the one hand, it will always, by definition, be a core process in SEO: if you don’t have keywords to attempt to rank for, you’re basically just flinging content at the wall and seeing what sticks. On the other hand, [...]
Web designers have a lot to balance when they create a website, and it can be frustrating to design a website when you don’t have much by way of creative guidance from the client. There are, however, five things that no project deserves — and here they are: Designing First, Then Optimizing Search Engine Optimization [...]
Google swears that it is the content that ensures the audience that you are looking for. Generating new readers to your blog is only going to happen with quality content. Excellent content can cause +1s through Google+, or the sharing through many of the social media sites. These “likes” are what will generate new leads. [...]
Building the awareness, reputation, and influence of a brand that can be successful when you are using SEO. Taking your brand global adds new dynamics to the online marketing as well as the search strategy. SEO is something that can be immeasurable when it comes to creating a local brand into a global success. Getting [...]