421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
Although the world of online marketing and SEO can be extremely complex, and most businesses need professional help to make the most of their online spend, there’s no denying the benefits of having advanced tracking and metrics capabilities at your fingertips. You can literally follow your customers from the moment they click a PPC ad [...]
It’s natural to assume that the main goal of PPC advertising is to get clicks with compelling, relevant, and well-placed ads that reach and engage your target audience. While this is typically the mechanism of PPC advertising, getting clicks is just one of many potential goals. In truth, all marketing and advertising efforts could accomplish [...]
Your business website is your online interface with current and prospective customers, and as such, it has to virtually fill the role of a brick-and-mortar store. This must be achieved without friendly or helpful salespeople, and without the ability for consumers to touch and closely examine your wares. How, then, do you go about convincing [...]
Marketing has always been a somewhat fluid undertaking, and never more so than in the digital era, where online trends change in the blink of an eye. As a business, you naturally want to spend responsibly in every area of operation, but this can be a difficult undertaking when it comes to your PPC strategy, [...]
Even if you’re good at managing your business, it doesn’t necessarily mean that you’re equally adept at planning and executing business strategies in virtual space. This could mean that your virtual interface isn’t exactly yielding anticipated results. If you’re just not seeing the conversions online that you feel you’re capable of and you don’t know [...]
Have you ever had the experience of racking your brain to come up with the perfect word and it simply won’t come to you, so you have to cobble together an unsatisfactory expression of what you’re trying to say? The beauty of language is that there is often a perfect word to describe something, or [...]
If you need a plumber, what’s the first thing you do? You probably ask a family member, friend, or trusted colleague for a recommendation. These people presumably have your best interest at heart and will not steer you toward a business that is unreliable or overpriced. What you don’t start with, in most cases, is [...]
Like most businesses, you’re probably planning on spending a pretty penny on seasonal advertising prior to the holidays. The weeks between Thanksgiving and end-of-year holidays like Christmas, Hanukkah, and Kwanzaa will see hundreds of billions of dollars spent on food, decorations, travel, gifts, and more, and you naturally want to see some of this consumer [...]
Keeping up with Google’s ranking algorithms has never been easy, and since they did away with the PageRank tracking tool, it’s become even harder. While everyone knows that links are an important factor in the ranking system, you’re probably also aware of the fact that nofollow links are totally useless when it comes to SEO [...]
We all know the risks of putting all our eggs in one basket. In this graphic metaphor, if the basket falls, all the eggs get smashed. This is why we put money in savings, contribute to a 401K, and create a diverse investment portfolio to save for retirement. The same principle can apply to marketing [...]