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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

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How to Create a Facebook Group that Drives Traffic

Facebook advertising is mostly dead. Facebook posts just at random out in the ether are ridiculously ineffective. There’s just not a lot of people who are engaged in Facebook when it isn’t about their friends, family, or hardcore passions — and getting hardcore passionate people together on a Facebook page is hard. But Facebook Groups… [...]

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Is Your Website 2016 Friendly?

2015 was a relatively slow year for SEO developments — at least in contrast to the Pandas and Penguins and whatnot of previous years. Nevertheless, there were a couple of significant developments that , if you’re not paying attention, you might have missed. So here’s a brief summary-in-hindsight of all of the major ‘rules changes’ [...]

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Link Building vs. Content Marketing: A False Dichotomy

My last post (before Michael’s last week) was a bit of a rant about how Conversion Rate Optimization wasn’t exclusive with, or even competing with, SEO. It was all true, but it also led me to start thinking about false dichotomies. If you aren’t familiar with the term, a false dichotomy is any time someone [...]

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PSA: SEO Isn’t Really So Different Today

Google loves to rattle its sabers and tell the world about how they’re changing the rules. With the Panda and Penguin updates a few years ago, they actually had a good chunk of the SEO world believing that there was effectively no SEO but the white-hat kind left on the table.  Well, it’s been a [...]

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No, HuffPo, CRO Is Not Replacing SEO

I read an aggravating article on the Huffington Post a couple of weeks ago, and after trying to ignore it as best I could, I realized I’m not going to be able to get it out of my head until I say something. So I’m saying something. No, ‘E-Rock,’ CRO is not anything like a [...]

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Made in Sioux Falls, Web Design, and the Maker Mentality

The next Sioux Falls Made convention is coming up fast, this December 4th. There will be hundreds of craftsmen, entrepreneurs, and other Makers displaying a staggering variety of goods from cranberry-jalapeño wine to air plants to leather jewelry. More importantly, there will be a lot of information about the Maker Movement. What on Earth is [...]

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Backlinks: Do They Matter, And If So, How Should I Use Them?

One of the big misconceptions that spawned out of the SEO world’s intense focus on ‘content marketing’ has been the idea that somehow creating amazing content is enough. We’ve been telling people that extraordinary content builds its own backlinks for so long that we’ve stopped thinking about those backlinks as though they matter — but [...]

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Sell More with the Grammar of ‘Content Design’

Web content has a grammar of its own, something entirely separate from the grammar we all use as part of speaking and thinking in the English language. So, as it happens, do TV and print — and each of those is a unique entity unto itself. When you’re designing a webpage that’s intended to sell [...]

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The Death of Panda & Rebirth of SEO

It’s been a few years since the Panda update obliterated SEO and replace it almost entirely with content marketing…and what do you know? Google’s results are once again becoming corrupted with horrible links that take Panda’s ruleset over its knee and spank that black and white savior until it’s red all over. What am I [...]

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Multimedia vs. the Cognitive Load: When More Is Less

So last week, I linked back to an article I’d written some time ago about cognitive load — basically, the idea that ‘making the end user work for it’ was a bad idea. You want your website to be as easy to understand as possible, which in general means you want to make it as [...]

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