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Last Friday, I laid out what I feel is a pretty comprehensive guide to keyword research — the process, the tools, and the goals. Today, we’re talking about the natural partner to keyword research: competition analysis. This is the process of looking at what your client’s competition is doing with their keywords and their SEO. [...]
Ok, so here’s the thing: keyword research is in a weird place right now. On the one hand, it will always, by definition, be a core process in SEO: if you don’t have keywords to attempt to rank for, you’re basically just flinging content at the wall and seeing what sticks. On the other hand, [...]
Web designers have a lot to balance when they create a website, and it can be frustrating to design a website when you don’t have much by way of creative guidance from the client. There are, however, five things that no project deserves — and here they are: Designing First, Then Optimizing Search Engine Optimization [...]
Google swears that it is the content that ensures the audience that you are looking for. Generating new readers to your blog is only going to happen with quality content. Excellent content can cause +1s through Google+, or the sharing through many of the social media sites. These “likes” are what will generate new leads. [...]
Building the awareness, reputation, and influence of a brand that can be successful when you are using SEO. Taking your brand global adds new dynamics to the online marketing as well as the search strategy. SEO is something that can be immeasurable when it comes to creating a local brand into a global success. Getting [...]
There are many things about web design & development that you might not realize unless you have had the opportunity to step into a position that allows you to oversee the implementing of SEO programs. It is important to know how a team can work together to create a search program wherein each person’s ideas [...]
There are some major problems that can happen with landing pages. Creating a landing page that works for your brand is something that can be the challenge. Your problems can be wrapped into four different categories; search, engagement, conversion patterns, and awareness. Search A potential problem with landing pages is that they do not seem [...]
Google may have made upwards of 10 algorithm changes in the past third of a year, but that doesn’t mean that the fundamentals of good SEO have changed all that much recently. Let’s talk about what that means for a blogger — how to SEO a blog. [...]
Most people think Responsive Web Design, and they think, “hey, that’s that tech everyone uses to make sure that their websites scale to the screen size properly!” The truth is, there’s a lot more to responsive design. Among other things, responsive design’s ‘media queries’ can: Tell you what browser the surfer is using. Tell you [...]
There’s only one thing on your landing page more important than your call to action — and that’s your headline. Since your headline is automatically also the most visible part of your page (unless you hide it), it doesn’t really need that much help from your web design. Your call to action (CTA), however, totally [...]