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“Flat” web design is one of the fads that has overtaken the Internet lately. It’s almost a counter-culture phenomenon, the move away from half-page rotating Flash graphics and seven different navigation methods all compacting the content into a tiny portion of the screen. What Is Flat Design? Flat design relies on two key elements to [...]
We all know by now that the first step in SEO is keyword research — without a keyword to focus on, there’s no optimizing to be done. From the end-user’s perspective, what you call a keyword, s/he calls a ‘search query’ — it’s what s/he just typed into Google to try to get some information. [...]
It’s easy for a company to think of their website as the be-all and end-all of their online brand’s existence — but more and more today, consumers are using social media sites as the starting point for their online interactions with a business. They don’t look on your website for information about promotions and products; [...]
It was last year sometime, I wrote a little post talking about how Net Profit Marketing’s secret was that our two areas of endeavor — web design and SEO — were actually more or less the same thing. It turns out that I was ahead of my time. In the year or so since then, [...]
Detroit is a ‘city in progress’, and we seem to have divided along some pretty clear lines lately: there’s the haters, and the builders. The interesting thing is that it’s not a socioeconomic divide; there are haters among our wealthy and builders that are squatting in abandoned homes. With the city trying to declare bankruptcy, [...]
Let’s get one thing straight right off the bat: asking whether or not “social media” is important is almost meaningless. “Social media” means Facebook and Twitter, but it also means Orkut and Zivity and Rivals4Ever and a host of incredibly funny niche social sites alike Anderstand (the site for people from Brighton, UK who love [...]
One of the things that Cleveland used to be known for was building things. As one of my favorite YouTube videos sings, “Here’s the spot where there used to be industry — this train is carrying jobs out of Cleveland.” Today, Cleveland is getting back on the map after half a decade of languishing [...]
We web designers often think of code as being a tool by which design is created — but there’s actually a design aspect to code itself. Designer-friendly code is significantly easier to optimize, to maintain, and to extend than messy code — which means that you can put more energy into building that code into [...]
There’s a lot of struggle in the world of search engines to define ‘relevance’. How do you determine, if someone writes the word ‘fly’, whether they’re talking about insects, zippers, airplanes, baseballs, or being cool and/or sexy? Google is famous for their Latent Semantic Indexing (LSI), which has become a huge keyword in the content [...]
It seems like everyone all over the SEO world right now is having a bit of a spaz attack, because Google is coming out with a bunch of statements lately that point out specific kinds of links that they believe should have the “nofollow” attribute. Links inside widgets is the latest one, but they’ve pointed [...]