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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.


Are You Credible?

Since the advent of Google’s Authorship Markup, Internet marketing has become significantly more dependent on something that it lacked for about a decade: credibility. Now, Google has recently backed off a little bit on that by removing the author photograph and the ‘In X circles’ from their listings — but they still use authorship markup [...]


Common Web Design Mistakes — And the Exceptions that Prove the Rules

There are those web design mistakes that are so normal, we’ve come to accept them as standard practice when they really, really shouldn’t be. There’s a mountain of items I could list if I wanted this to be one of those five-page blog posts, but I’m going to keep it concise today. Seriously, be done [...]


The Three Major Elements of Responsive Web Design

Fluid Grids Fluid Images Media Queries That’s all, blog post done. Have a good day! …just kidding, of course. Responsive web design continues to get attention worldwide as the single best way to create a website that works well on any device, mobile or non-. But not many people have even the slightest grip on [...]


What’s The Difference Between SEO and Marketing?

Rewind a decade. It’s 2004, and SEO is just starting to really explode. The industry is obsessed with mechanics — everyone is convinced that with a bit of cooperative reverse-engineering, we can ‘solve’ Google’s algorithm and get a website ranked wherever we want it ranked. PageRank dominates everyone’s attention, as do keyword lists and competition [...]


Web Design Trends of the Moment: The Hero Image

The ‘hero image’ ideal came into being a few years ago — iStock had an article on them way back in 2010 — but only recently has it gone fully mainstream, with a few big-time companies like PayPal adopting the hero image motif on their login screen. You’re getting ahead of yourself, Jared. Right — [...]


Here’s a “New” Concept in SEO: KISS It Off

SEO is, by its very nature, one of those cutting-edge fields where everyone is always trying to be the latest and greatest at what they do — and because of that, SEO people embrace new, flashy tech and hardcore analysis of minutia with wild abandon. There’s just one problem with that notion: Google, while it [...]


A Perfect Example of Modern Internet Marketing Done Right

I won’t mess around with you: it’s right here. Don’t click on that until you’ve finished reading, though, or you’ll never get back, because that page is as fascinating and profound as it is simple and fun. It’s a new experiment by, of all unexpected people, Bic. Yeah, the same Bic that makes your lighter [...]


Hummingbird Beats, Keyword Context, and SEO Writing.

I’ve written a few articles on Google’s Hummingbird update before, and in them I noted that one of the primary effects of Hummingbird is that Google is now using ‘microdata schema’ to parse your content. The upshot is that Google seems to really want you to spend a boatload of time and energy filling your [...]


How to Write Content That May Show Up on ‘In Depth Articles’

It’s been just over seven months now that Google has been returning ‘in depth articles’ in its search results for broad search queries — terms like ‘investment’, ‘terrorism’, ‘net neutrality’, and even ‘cheese.’ According to the blog of the programmer that created the quirky mechanic behind the results, the purpose is to display “thoughtful in-depth [...]


Making the Most of SlideShare: Driving Traffic

Out of the entire gamut of free online tools for driving traffic, one that stands out is SlideShare. It receives 60 million visitors and 130 million page views per month – thus is a big opportunity to grow your business. Like YouTube videos which recurrently show-up on the first page of Google search results, SlideShare [...]

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