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Let’s face it: In the minds of many people, SEO companies occupy the same mindspace as telephone psychics, alien abductees, and homeopathic medicine. We work in an almost-entirely-abstract world, manipulating rules that other people don’t have the time or energy to wrap their minds around. When an SEO company tells you that “Privately-held blog networks [...]
Facebook advertising is mostly dead. Facebook posts just at random out in the ether are ridiculously ineffective. There’s just not a lot of people who are engaged in Facebook when it isn’t about their friends, family, or hardcore passions — and getting hardcore passionate people together on a Facebook page is hard. But Facebook Groups… [...]
2015 was a relatively slow year for SEO developments — at least in contrast to the Pandas and Penguins and whatnot of previous years. Nevertheless, there were a couple of significant developments that , if you’re not paying attention, you might have missed. So here’s a brief summary-in-hindsight of all of the major ‘rules changes’ [...]
My last post (before Michael’s last week) was a bit of a rant about how Conversion Rate Optimization wasn’t exclusive with, or even competing with, SEO. It was all true, but it also led me to start thinking about false dichotomies. If you aren’t familiar with the term, a false dichotomy is any time someone [...]
Google loves to rattle its sabers and tell the world about how they’re changing the rules. With the Panda and Penguin updates a few years ago, they actually had a good chunk of the SEO world believing that there was effectively no SEO but the white-hat kind left on the table. Well, it’s been a [...]
I read an aggravating article on the Huffington Post a couple of weeks ago, and after trying to ignore it as best I could, I realized I’m not going to be able to get it out of my head until I say something. So I’m saying something. No, ‘E-Rock,’ CRO is not anything like a [...]
The next Sioux Falls Made convention is coming up fast, this December 4th. There will be hundreds of craftsmen, entrepreneurs, and other Makers displaying a staggering variety of goods from cranberry-jalapeño wine to air plants to leather jewelry. More importantly, there will be a lot of information about the Maker Movement. What on Earth is [...]
One of the big misconceptions that spawned out of the SEO world’s intense focus on ‘content marketing’ has been the idea that somehow creating amazing content is enough. We’ve been telling people that extraordinary content builds its own backlinks for so long that we’ve stopped thinking about those backlinks as though they matter — but [...]
Web content has a grammar of its own, something entirely separate from the grammar we all use as part of speaking and thinking in the English language. So, as it happens, do TV and print — and each of those is a unique entity unto itself. When you’re designing a webpage that’s intended to sell [...]
It’s been a few years since the Panda update obliterated SEO and replace it almost entirely with content marketing…and what do you know? Google’s results are once again becoming corrupted with horrible links that take Panda’s ruleset over its knee and spank that black and white savior until it’s red all over. What am I [...]