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Sioux Falls, SD 57104
A favicon is the tiny icon — a mere 16×16 pixels — that appears on your browser’s tabs just to the left of the page title. Without a favicon, most browsers simply display a generic ‘page’ icon. Favicons do a few things for you. First, they help your browser visually identify which of their tabs [...]
Lots of people are getting mobile websites designed — and with nearly 30% of searches coming from mobile devices these days, it’s kind of stupid not to. But stupidity isn’t limited to the people who are avoiding getting a mobile site designed — there are plenty of pretty dumb things being done with mobile sites [...]
Summary thus far: Part 1: “SEO today means content marketing, and content marketing is dominated by Forced ARTificial Scarcity, or ‘farts’.” Part 2: “‘Farts’ is leaving us all struggling to create content that has impact in a market increasingly flooded with content. Your chances of getting by on the quality of your content alone are [...]
Back in part 1, we got as far as saying “SEO today means content marketing, and content marketing is dominated by Forced ARTificial Scarcity, or ‘farts’.” Today, we’re going to talk about why that’s important and what it has to do with relationship building. May the Farts Be With You Forced artificial scarcity implies that [...]
It’s a pretty commonplace understanding that the denser the population around you, the less easy it is to form relationships with those people. If you’re in rural little Omer, Michigan, your chances of knowing your neighbor’s names is much greater than if you live in Detroit. The advantages of knowing the people around you are [...]
There are plenty of people out there who love to get their hands dirty when it comes to their own businesses. Let’s face it; here in Detroit, enough of us have had to pick ourselves up off the ground, dust ourselves down, and get on with things on our own terms. The great thing is, [...]
Social Media took a giant leap forward thus far in 2013, with more and more businesses utilizing the potential inherent in many of the social sites on the web. Things move so quickly though, so it’s always worth trying to stay a step ahead of the game. Here’s what we think might happen with social [...]
There are bound to be plenty of companies out there who would love to dedicate more time to their social media marketing, but just don’t feel like they have the time to spare. A dedicated SEO guru would probably ask what could be more important than your social media marketing, but that’s an argument for [...]
Over the last couple of months, we’ve heard a lot about enhanced Adwords campaigns. The question on most people’s mind is exactly what an enhanced campaign gets you. To recap, there are a few advantages and a few disadvantages. Firstly, although you will lose the ability to set mobile specific bids, you can do bid [...]
When we talk about SEO, and we do so quite often, the subject often comes around to the same thing – content. No matter how much spin you put on the importance of other factors, the bottom line is that if your content isn’t that great, you are going to struggle to rank highly for [...]