421 N Phillips Ave, Suite 302
Sioux Falls, SD 57104
No matter the profession, anyone can benefit from learning more about their competition. The advantages to be gained from anticipating every one of your opponent’s moves cannot be overstated. Here to help simplify the process is a brief outline of how to conduct a competitor analysis via social media. Understand What Competitive Analysis Is Competitive [...]
There are any number of reasons why Google might penalize a website. For one thing, the preeminent search giant has been cracking down on black hat SEO over the last several years, with more and more targeted algorithms to weed out offenders using tactics like keyword stuffing and linking schemes to put their content in [...]
Google Shopping is yet another way in which you can advertise your e-commerce business and funnel targeted traffic to your website. However, you have to make sure you’re using this tool to your greatest benefit so that you’re not flushing your advertising budget down the drain. If you’re simply not getting the results you want [...]
Websites have provided consumers with an easy means of finding products, services, and brands that offer exactly what they’re looking for in practically the blink of an eye. One thing that has long been lacking in this equation, however, is the human touch and immediate personal service that exist when a customer walks into a [...]
While it may seem obvious that mobile phone usage is more prevalent than at any other point in history, taking this fact for granted can literally tank your business. Make no mistake, today’s social environment is characterized by expediency and instantaneity, both of which are epitomized in the mobile user experience. This influx of usage [...]
Optimizing your blog is akin to walking a very fine line. On the one hand, you want to post active and engaging content that will capture the interests of a target audience. On the other, you want to optimize your posts so they show up in search results. Failing at the latter while succeeding at [...]
For business owners and brand specialists, knowing your customer base is crucial. Even more than that, knowledge pertaining to some of the finer details in their lives could lend a wealth of insight into their purchasing decisions and habits. To this extent, developing a comprehensive user persona will eventually grant you enough insight to develop [...]
In today’s business environment, well-timed and pertinent messages are more essential now than they have ever been. Consider complaints revolving around the endless barrage of messages many consumers receive on a daily basis. Much of this is due to poor marketing strategies. Had the brands in question only utilized location data to optimize engagement, they [...]
For nearly three years now, influencer marketing has been booming in terms of popularity and social recognition. Consequently, a plethora of diverse tools and networks have emerged and most brands are taking advantage of them. Essentially, influencer marketing involves mobilizing the power of a celebrity, content creator, or tastemaker to circulate marketing information. More often [...]
There are many reasons to initiate a website redesign. Maybe your business is experiencing poor traffic due to customer engagement or targeting issues. This applies especially if the site in question has been running longer than one year and has not been routinely updated. While staying relevant in today’s fast-paced business environment is certainly paramount, [...]