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Cleveland has a really bad rap in the news lately. It’s been called the serial-killer capital of the world (which is totally not true, by the way — the research is ambiguous, but points to either Seattle/Tacoma or a city in Australia called Adelaide, depending on whether you’re talking about greater metro area or strict [...]
Chances are you’ve heard by now that Detroit is trying to declare bankruptcy. There’s a few significant obstacles in its way: pension funds and other creditors insist that the city’s constitution doesn’t allow it to escape paying debts to city employees and that any bankruptcy declared would be invalid. But Detroit’s emergency financial manager (a [...]
Publishing blog content on a regular basis does a lot of good things for your business. It helps build your brand, it gives you a platform to communicate to your followers, it demonstrates your expertise, and it develops relationships between yourself and your most active followers. From an SEO standpoint, it’s powerful as well: the [...]
Headlines are the single most important part of any online (and most offline) content. It’s the headline that determines whether or not the rest of your content even gets glanced at, much less read. If your headline isn’t resonating with the reader, your content never has a chance. That’s why, when Nathan Safran shared a [...]
The city of Detroit is rebuilding itself as we speak, and quite a bit of that work is going into rebuilding things that were once great and aren’t anymore. As The Architectural Record put it last September: In Detroit, the statistics are jarring: The city has 26 jobs for every 100 people, 47 percent of [...]
Google separates user intent into three categories: DO (A user wants to accomplish a specific goal, like rent a movie or file some paperwork with their State.) KNOW (A user is looking for a class of, or a specific piece of, information, like what $56 is in British Pounds or why trickle-down economics doesn’t work.) [...]
SEO seems, on the face of it, like a numbers game. How many links do you have? How many words of content have you produced? How many videos do you have on YouTube? But there’s a lot more to SEO — both on- and off-page — that is more qualitative. Content For example, if you’ve [...]
Detroit went through just about one of the worst fates a city could experience in the last five years. Entire empty neighborhoods, literal ghost towns, had to be bulldozed. It was the specter of Death itself — but like all death, the economic disaster made room for new life. Detroit is seeing surprising growth coming [...]
A favicon is the tiny icon — a mere 16×16 pixels — that appears on your browser’s tabs just to the left of the page title. Without a favicon, most browsers simply display a generic ‘page’ icon. Favicons do a few things for you. First, they help your browser visually identify which of their tabs [...]
Lots of people are getting mobile websites designed — and with nearly 30% of searches coming from mobile devices these days, it’s kind of stupid not to. But stupidity isn’t limited to the people who are avoiding getting a mobile site designed — there are plenty of pretty dumb things being done with mobile sites [...]