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There’s no denying the appeal of Google Ads (formerly AdWords), Facebook Ads, and other digital advertising platforms when it comes to reaching an audience and boosting desired conversions. Of course, if you don’t have a targeted strategy that includes oversight and the flexibility to pivot, you could end up spending a ton of money and [...]
Google’s primary concern has always been user satisfaction. If you’ve been running an online business for long, you’ve no doubt suffered through a slew of animistic algorithm updates, from Panda, to Penguin, to Hummingbird, to Pigeon, and beyond, each one imposing a stricter set of guidelines pertaining to relevance of content and keywords. Of course, [...]
As a business owner, you’re always trying to get people in the door, whether they’re patrons who have shopped with you before, prospective customers that already have an interest in your products or brand, or people who have never heard of you. Attracting these customers comes with varying degrees of difficulty. Luckily, you have an [...]
For the average web user, nofollow links are of little importance, and most users don’t even know they exist. They certainly don’t impact user experience. However, they’re extremely important to anyone practicing SEO. If you don’t know the difference between dofollow and nofollow links, now is the time to learn, because both can have a [...]
Creating landing pages is a great way to stay current and appeal to a target audience, as well as make the most of your online advertising campaigns and boost the success of SEO efforts. That said, creating engaging and productive landing pages is no cake-walk. You’re going to have to put in some time and [...]
It’s not hard to understand why so many people use their mobile devices to browse. Why bother firing up your computer or laptop when you can simply ask Google or Siri on your phone? There’s just no denying the convenience of using a smartphone for everything from getting directions, to sending messages, to shopping online. [...]
It takes a lot of work to bring targeted traffic to your website, so you naturally want to make the most of it once you achieve click-through. What if you’re getting the right traffic, but stalling out once visitors reach your site? If you’re experiencing high bounce rates or holdups in the conversion process, you [...]
Pay-per-click campaigns are an important part of any online marketing strategy, but you need to be careful how you proceed if you don’t want costs to quickly get out of hand. New PPC options that claim to improve results may be a dime a dozen, but that doesn’t mean they come cheap, and there are [...]
You can reach a lot of eyeballs when you utilize platforms like Google and Facebook for PPC advertising. That said, you’re not the only one playing the game, and you’re going to face significant competition when it comes to attracting the right audience and generating click-through and other conversions. How can you make the most [...]
The chaos of early SEO is largely over, thanks in large part to Google’s efforts to curb black hat practices intended to bring in traffic at any cost, frequently leading search users to content entirely irrelevant to their search. With major algorithm overhauls throughout the past decade, Google hasn’t exactly leveled the playing field for [...]